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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

This is extremely relevant for B2B companies. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. In fact, 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy. Startups, however, need to take these practical constraints even more seriously.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. What types of content and topics perform best? Formulate your content strategy Now’s the time to develop content that will attract, persuade, and delight customers.