The Point

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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Comment on a LinkedIn post the prospect wrote (or one he/she commented on). Download content from the prospect’s Website.

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5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

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7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible. content-driven – so that it drives engagement and dialogue, vs. a program that attempts to sell a solution or drive meetings exclusively, and finally. •

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content.

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10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.