Content, Linkedin, Relevance and Twitter

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

MARCH 27, 2017

You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Are they engaged with you, your content or your brand? Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. Account-Based Marketing. Account-Based Sales Development.

Account Based Marketing

Account Based Marketing Sales Management ABM Top of Funnel

B2B is Dead – Long Live B2P

DiscoverOrg

AUGUST 24, 2017

75% of B2B buyers want branded content that helps them to research business ideas, but 93% of brands focus their content on marketing their own products and services. Being the hero of content, not the curator. Maersk now has over 63K Twitter followers and 2.45M likes on Facebook. Muting a unique company voice.

B2B

B2B Buyer Personas B2B Sales B2B Marketing

B2B Marketing Zone

DiscoverOrg

Adapting an ABM Approach for Account-Based EVERYTHING

B2B is Dead – Long Live B2P

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