Digital B2B Marketing

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

You know millions of people saw your content. It isn’t because it was widely shared on Twitter or LinkedIn. A content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. It is very similar with content.

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Online Marketers are Creepy

Digital B2B Marketing

Only two people told me they liked the ads or the ads were relevant. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers. Both are marketers.

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Online Marketers are Creepy

Digital B2B Marketing

Only two people told me they liked the ads or the ads were relevant. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Another example of marketers not being aligned with their audience is comparing the content valued by marketers and by buyers. Both are marketers.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100
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What Online Marketers Know About You

Digital B2B Marketing

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. In order to serve things that are relevant to me, you need to know something about me. How will marketers do this? Data, of course. …one thing has been missing.

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook?