Chris Koch

Remove Content Remove Linkedin Remove Relevance Remove Twitter
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Stop doing PR. Start doing visibility.

Chris Koch

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Get them twittering. Encourage them to blog. Facilitation.

PR 100
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How to use social media for B2B

Chris Koch

Find and track the relevant conversations in social media and online. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Social media are repositories for discussions and content on every possible topic.

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Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. I’m not a slut, I’m a snob.

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Is “social media campaign” an oxymoron?

Chris Koch

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. I’m not a slut, I’m a snob.

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There is only one objective in social media: create learning networks

Chris Koch

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community.

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How old-school data capture is poisoning marketing and what to do about it

Chris Koch

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) It is a natural way to drive traffic back to your site for registration—as long as you have great content to offer. I don’t think so.

Web 2.0 100
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13 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. Lack of relevance is a ticket to deletionville.