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The Real Truth About B2B Marketing And The Social Media Platforms You Need

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For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? If it is something relevant to what they are working on, they will read it.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? If it is something relevant to what they are working on, they will read it.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

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I’ll talk about how to do that a little later in this post, but it boils down to understanding your buyer’s content consumption preferences and taking a good hard look at your own internal skills. It’s an engagement channel; a place where you connect with your buyers and offer relevant, valuable, substantive information. B2B is boring.

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The Sales Perspective – An Interview with Jill Rowley of Eloqua

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To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua 100
article thumbnail

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process. Very simply, I tell buyers they need people, process, data, content and technology — in that order. My job is to get someone to buy.

Eloqua 100