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Promo Videos: How to Build Hype with Your Teasers

Vidyard

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 4.2 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Promo videos drive traffic. Content Asset Promos. Social Ads 4.

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

Video is an easy way for buyers to digest complex content, which is why at least half of respondents are using explainer videos, demo videos, and product tutorials with great success in their marketing and sales strategies. Three in five respondents report spending less than 10% of their budget on the production and promotion of their videos.

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The Secret Weapon Marketing Needs to Share with Sales

Vidyard

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. Of aligned teams, 57% practice account-based marketing (ABM) , a methodology that puts the two teams in close quarters and demands constant collaboration.

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

Video is an easy way for buyers to digest complex content, which is why at least half of respondents are using explainer videos, demo videos, and product tutorials with great success in their marketing and sales strategies. Three in five respondents report spending less than 10% of their budget on the production and promotion of their videos.

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Promo Videos: How to Build Hype with Your Teasers

Vidyard

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 3.4 Vidyard: The Asset Promotion What Are the Benefits of Promo Videos? Promo videos drive traffic. Where to Use Promo Videos 3.

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Tips for Running Successful Event Campaigns

Vidyard

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

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Developing A Video Strategy Around Authenticity and Accessibility

Vidyard

By now most of us have heard the stat that it’s predicted that by 2021, video traffic will account for 82% of all internet traffic, leaving most companies scrambling to get on board with a video strategy. In a recent Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.