Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. Emotional connections are vital for any piece of content. To do that, content has to reflect customer pain-points and concerns.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Tomorrow People

FEBRUARY 5, 2013

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 4) Distributes Content. Content creation. 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. 4) Distributes Content. Content creation. 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We don’t think so! Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

MARCH 7, 2012

In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. ” Content is still an essential part of an effective PR campaign. Think long-term, not one-off When you’re looking at promoting a new venture or celebrating a recent success it’s very easy to think short-term.

PR 120

PR Inbound Marketing Effectiveness Planning 120