Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. In the example below, lead activity appears to correlate positively with traffic to a company blog. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

I was also struck by the attention they paid to avoiding the temptation to use blogs as a promotional channel. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50