Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
Aside from the corporate, a blog is the mother ship of social media interaction and content. If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. And blogs are really measurable. It becomes a virtuous cycle.
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