Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Right now I use it just as a resume site, but I have friends who use it a lot for promoting events and networking in Groups. Outbound syndication channel for marketing content too. use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’m in talks right now with a prospect I met on LinkedIn. Q2: What LinkedIn applications do you find useful? Resume 2.0, MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. And even if you weren't syncing every tweet, some marketers were taking advantage of the LinkedIn hashtag function that automatically pulled in tweets with the hashtag #li or #in. That is, until Twitter and LinkedIn called it quits. Want more blog traffic from LinkedIn? MORE >>

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. If you have a compelling ebook that is appropriate for a LinkedIn audience, add that as a product. LinkedIn gives you three free banner ads at the top of the products and services page. It also shows the employees who work at the company. MORE >>

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content. But there were a number of sessions, including my own that asked the question “ What is Content Marketing? ” A few that answered “What is Content Strategy?” MORE >>