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How to Get More Blog Traffic – Content Promotion Checklist [Infographic]


As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

28 Super Easy Tips on How to Promote Your Content

grow - Practical Marketing Solutions

Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code  explains, “great content isn’t the finish line, it’s the starting line.” Here are 28 tips on how to promote your content online. Promote Your Content On Social Media. By Brooke B. And then …?

Five Ways to Draw Traffic to a Blog Post


As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. However, simply creating content and posting it is not enough to get seen. Post user-generated content.

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less


We content marketers just aren’t very good at promoting our content. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

17 Realistic Ways to Get More Website Traffic


Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. There’s a secret in content marketing.

How even social media & social selling experts are getting LinkedIn wrong – Part 1


In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

How To Increase Referral Traffic And Get More Leads


Most marketers have one goal in common: increasing the amount of traffic to their website. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?

How to Promote Your Content Using Paid, Earned & Owned Media


To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage. Content Distribution. Email.

10 Tips for Getting Long-Term Traffic to Your Content


We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question.   Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true?  If so, is there a way to circumvent the system?  for group member viewing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. website traffic, brand. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well.

43 Bright Ideas for Promoting Your Lead Gen Content


So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . What  else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? . LinkedIn. Social Media.

8 Clever Ways to Triple Your Content Output (and Traffic)


Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. link].

28 (of the) Best LinkedIn Marketing Guides of 2014


As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). If the entire piece of content doesn’t directly relate to your keyword, don’t force it. Blog Post Promotion.

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook  update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. 50/50 Post Creation and Promotion. These bloggers advise a 50/50 split between content creation and promotion.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

5 Tips to Get Your Content Shared More Often


But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? There are specific triggers that promote content sharing. Understanding why people share content is a good first step.

Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn


You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. That is, until Twitter and LinkedIn called it quits. Post more blog content on LinkedIn.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? That’s what the Content Marketing Institute has done: 4. Use SEO tactics to increase the reach of your content.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

However, sharing content with your audience can attract and support customers. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. Promoting your posts.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Events of all sizes. AcmeForums).

The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. continue to believe Slideshare is one of the greatest opportunities in content marketing. The 15 Best LinkedIn Pulse Articles On Marketing. 1.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different.

4 Paid Content Promotion Tactics for Manufacturers


You spend three hours carefully crafting a piece of content you know your audience will love. Would the manufacturing content have seen much more success with a small monetary push? To set your content up for success, distribution and promotion are key. Here’s a quick list of paid content promotion tactics for the next time you hit ‘publish’. Outbrain is a paid content discovery platform that puts your content on other popular websites where people are looking for something new to discover. You know your manufacturing audience. It’s live.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. 1. Its top 25 US-based search advertisers alone spent more than $1.3

PPC 87

Linkedin for B2B Marketing

MI6 Marketing Agency

Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Right now I use it just as a resume site, but I have friends who use it a lot for promoting events and networking in Groups. Outbound syndication channel for marketing content too. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful?

Free and Paid Ways to Promote Your Blog


The Internet is abounding with content. In fact, more than 92,000 pieces of content are posted online everyday. I won’t speak for you, but I, quite frankly, have a difficult time wrapping my head around that. Doing so puts you on constant lookout for ways to promote your blog inexpensively but effectively. You can target the promotion based on age, demographic, region, etc.

11 Thought-Provoking Guides to Content Marketing for 2014


A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with  30 Remarkable Content Marketing Facts and Statistics and culminating with  14 Best Content Marketing Tips, Tactics and Techniques. Which content formats are most (and least) effective?

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. When you first start publishing content, it might feel like you are simply tossing it into the wind.

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

Junta 42

In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Content Marketing in the News. This week’s show.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these special posts brings in the same amount of traffic as six regular posts. However, as time goes on, the majority of traffic we receive is from older compounding posts.

4 Ways LinkedIn is All-In for B2B Content Marketing

Social Media B2B

LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. As they focus more on content marketing, there are strong parallels, as the right content can also make users more productive. LinkedIn Today. Influencers.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.