SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Are you ready? Let’s begin! Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there? But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

TrustRadius Marketing

JANUARY 17, 2023

This software includes essential features like template-based web builders and shopping cart software. eCommerce platforms should also include search engine optimization (SEO) features. This will make your eCommerce website easier to find on search engines. Optimize Your Web Content.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Even LinkedIn is slowly rolling out live streaming. This is a good idea to provide tutorials or exclusive content to group members.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Metadata

NOVEMBER 6, 2023

According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March 2023. You can thank B2B marketers for a good chunk of those searches. Beyond content creation, most AI tools, including Writer, can edit content to ensure it aligns with brand, editorial, and style guidelines.

Marketing AI 52

Marketing AI Paid Content B2B Marketing B2B 52

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. Share this on LinkedIn. Promote this on Orkut. Post on Google Buzz.

Template 100

Template Ning Webcast Digg 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

TrustRadius Marketing

JANUARY 17, 2023

This software includes essential features like template-based web builders and shopping cart software. eCommerce platforms should also include search engine optimization (SEO) features. This will make your eCommerce website easier to find on search engines. Shopify and WooCommerce are great examples.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

This software includes essential features like template-based web builders and shopping cart software. eCommerce platforms should also include search engine optimization (SEO) features. This will make your eCommerce website easier to find on search engines. Shopify and WooCommerce are great examples.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 3 : Define Your Audience & Content Gaps.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

ConvertKit

JUNE 21, 2021

ConvertKit creator, producer, and audio engineer Philip Miller , said: If I were to do [my launch] all over again, I would definitely spend more time building my email list in advance and trying to think of creative new ways to engage with people well before they suspected a sales pitch was looming around the corner. Surveying past customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

DECEMBER 3, 2018

You also have to promote these roles and convince the best applicants to join your company. As a marketer of your employer’s mission and culture, you need to think like a content strategist, especially during the digital age. LinkedIn Jobs. Google Job Search. LinkedIn Jobs. 5 Best Job Boards. 5 Best Job Boards.

High Quality Lead 84

High Quality Lead Ideal Customer Profiles Linkedin Click Rate 84

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JUNE 3, 2020

This page let me know what was in the ebook, how to download it, and the benefits of this content. Landing pages are great for acquisition and can easily fit into your content strategy. Some examples of content include a mailing list offer, an online purchase, a free guide for download, or a coupon for first-time buyers.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing. Focus on creating great content. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

KoMarketing Associates

JUNE 18, 2015

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Martech Advisor

APRIL 6, 2020

In contrast, a promotions manager has to identify how they can incentivize purchases to drive more purchases. For example, if you are good at content marketing, gaining essential SEO knowledge should be a cakewalk for you. Search Engine Optimization (SEO). Content Marketing and Copywriting. Robots.txt, etc.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

MKT1

OCTOBER 27, 2022

B2B marketing teams achieve this by creating value-add “fuel” and building an effective growth “engine” specific to your audience, market, and product. Marketing > Sales handoff templates (and lots of other templates) for paid subscribers below. They are building an engine with no fuel to power it.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Sharpspring

NOVEMBER 10, 2020

Internet marketing reaches out to your target audience by using digital channels to promote products and services. Search engine optimization (SEO) is the first aspect of internet marketing that you need to master. These are phrases that your target audience would likely search for on Google. We’ll get into them here.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

TrustRadius Marketing

APRIL 13, 2022

Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. It requires plenty of research, creativity, content creation, and maintaining an active presence on social media platforms. What is Social Media Marketing?

Paid Content 52

Paid Content Social Media Pricing Price 52

Valasys

NOVEMBER 27, 2019

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. SEO landing pages are simply the landing pages optimized for search engines.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Outgrow

MAY 21, 2021

You can use it to build beautiful interactive content pieces for your brand. . Examples of interactive content types include calculators , quizzes , graded assessments , polls , surveys , giveaways , and chatbots. Moreover, interactive content is a marketing strategy taking the world by the storm. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. So consider these a template. 5 Tactics to Improve B2B Lead Quality on LinkedIn. And yet… it’s still a winnable game. But best practices are a smart starting place. Focus on lead quality.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. In this digital realm, various efficient and effective ways to generate qualified business leads are available, such as social media, pay-per-click advertising, customer referrals, search engine optimization, and so on.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Valasys

JANUARY 5, 2023

Companies of all sizes be it large or small have started using the best AI marketing solutions to promote their brands and enterprises. Some examples of AI marketing tools include chatbots, recommendation engines, and predictive analytics platforms. You can manage all your social media accounts with Hootsuite from a one location.

Marketing AI 40

Marketing AI Budget Programs Enterprise Management Marketing Management 40

Webbiquity

JULY 5, 2022

Share Your Content on Social Media for Free Exposure. Sharing your content on social media provides no-cost (though not no-effort) exposure for your brand. Create and share useful, thought leadership content. An endless stream of self-promotion will get your brand nowhere (except muted and blocked).

Promotion 335

Promotion Spending Marketing Budget Tactics 335