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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

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The Ultimate 126 B2B Sales Tools Rankings For 2018

Nudge.ai

Salesforce.com: Sell, service, and market smarter with the world’s #1 CRM platform. SugarCRM: Highest Net Promoter Score across all major CRM vendors. LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. Mozenda: Quickly turn web page content into structured data. Automate Outreach.

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11 Ways to Make Social Media Marketing Less of a Time Suck

Hubspot

Let's say you have to update your company's Twitter account with new content every hour during the business day. Do you click around trying to find content to power those eight updates every hour, or do you find that content in advance and bookmark it? 2) Maintain a content repository. Hopefully, it's the latter.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Please note that this content was presented live and then transcribed. For the micro conversion, that would be any email or newsletter sign up, a gated content download or request for more information, schedule an appointment. You can go to LinkedIn. Presenters. Ben Herman, Mad Fish Digital. Chris Kipgen, Lead Liaison.