Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? One of the most significant ways B2B digital marketing differs from B2C is how leads are generated.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see.

Paid Content 141

Paid Content Social Media Media B2B 141

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. What is Internet/Online Marketing? Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

KoMarketing Associates

JUNE 18, 2015

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. Write and create relevant content for them.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. So consider these a template. 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

MAY 8, 2023

You can even sell advertising as your online business model. Bloggers like Pioneer Woman are perhaps the original online entrepreneurs. They earn money through advertising or sponsored content. Influencers are another type of online business that relies on selling access to an audience.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Writing on the Web

JUNE 23, 2010

Depending on the theme you’re using, it may be easy or very difficult to create a page template that hides the header, navigation menu and sidebar(s) for the handful of specialty pages you want to create. Share this on LinkedIn. Promote this on Orkut. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Optinmonster

JUNE 5, 2023

Most online marketing tools are sold through a software as a service (SaaS) pricing model. This allows you to automatically show the right messages to customers based on their engagement with your content. Constant Contact has marketing automation pathway templates to help you get started.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

OCTOBER 6, 2016

It needs to be a core part of your marketing strategy. Even if you don't have a dedicated new business employee, designate a member of your team to manage the blog and produce content that target's your agency's desired niche ( click here for a free guide on creating an ideal client profile ). 4) Paid Online Marketing.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 70

Hubspot

APRIL 7, 2020

If your industry is marketing, for example, how will your online marketing services be a better choice than the competition? You may have to do a competitive analysis to find out how your business will stack up against other online stores. Frame your plan so that it's based online. Social Media Accounts.

Work Management 90

Work Management Business eCommerce Marketing Management 90

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.),

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? It also helps you apportion resources you’ll need to develop content.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Salesforce Marketing Cloud

APRIL 16, 2024

How can you use digital marketing to differentiate your brand and carve out a unique space in a crowded marketplace? What you’ll learn What is digital marketing for small businesses? How can small businesses use SEO to help with marketing? Can small businesses excel at content marketing?

Small Business Marketing 103

Small Business Marketing SMB Planning Enterprise Management 103

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 13) Market your webinar through your speakers.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

KoMarketing Associates

FEBRUARY 26, 2019

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. Below are some of our favorite free content creation tools and resources to up your content game.

Budget Programs 123

Budget Programs Tools Content B2B 123

Vidyard

FEBRUARY 18, 2021

This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Up Your Prospecting Game with Proven Video Templates 2.1.2 Create More Content With What You Have 3.2 Paid is Shortening Deal Cycles 2.2.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Scoop.it

JANUARY 3, 2023

Here’s a better idea – a content mapping strategy. Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Content mapping is vital for several reasons, which include: Pre-empting the needs of your target audience.

Top of Funnel 78

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 78

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. SOCIAL MEDIA MARKETING MANAGER at M80.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

KoMarketing Associates

OCTOBER 1, 2019

While content marketing fuels SEO performance, the Walker Sands “Future of Content 2019” report further showed that B2B companies’ top goal when producing content is boosting sales/converting customers (29 percent). Content Marketing Asset Cross-Linking. Blog Post Cross Promotion.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

Outgrow

OCTOBER 26, 2022

16 Content Marketing Tips Every Marketer Needs to Know. Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. What Is Content Marketing?

Tips 59

Tips Planning Outgrow Content Marketing 59

WebMarketCentral

OCTOBER 27, 2008

by E-Commerce Times Writer Peter Hamilton makes the case that online video is useful not only for producing a short-term boost in traffic but also, through blended search, for SEO efforts. Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), some are disturbing (the Huffington Compost is worth as much as Twitter ?)

Social Media 20

Social Media Web 2.0 Optimization Media 20

Vidyard

FEBRUARY 18, 2021

This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Up Your Prospecting Game with Proven Video Templates 2.1.2 Create More Content With What You Have 3.2 Paid is Shortening Deal Cycles 2.2.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? 6 billion unique site visits.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Hubspot

APRIL 27, 2020

Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. This is what I'd suggest — social media marketing, email newsletters, and content offers. As marketers, we can pretty much list useful, tried-and-true marketing tactics like clockwork.

Tactics 101

Tactics Webinar Metrics Online Marketing Planning 101

BenchmarkONE

APRIL 28, 2021

It also has a landing page builder that lets you create essential pages for promotional campaigns and efficiently convert website visitors to leads. . Additionally, you can also leverage the popup tools to add popups to your site, helping visitors download pieces of valuable content or sign up for your newsletters. .

Marketing Automation Services 100

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 100