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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6 Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

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How Storytelling + Data = The Most Compelling Content

Webbiquity

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

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5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. LinkedIn wants companies to fill out their page information.

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.