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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. LinkedIn, Twitter. LinkedIn , Twitter. Marketing Automation Platforms Like Marketo and Pardot.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Public data from social media networks, i.e. Twitter.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Know What Content Resonates. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

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B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Twitter Handle.

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How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Adobe Experience Cloud Blog

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. read a piece a content on a certain topic). .