Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach.

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B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. They simply don’t have the opportunity to identify what these high probability pain points are—unless they can be identified by the content that has been consumed.

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Content Marketing Is No Longer a Choice

Sales Engine

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. Ultimately, we do business with people we know, like and trust.

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. If you have ever received a cold call you know exactly what I’m talking about!

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Can you repurpose content?

Sales Engine

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). The trick is to see each piece of content as made of easily transferable puzzle pieces.

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Can you repurpose content?

Sales Engine

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120