Onalytica B2B

SEPTEMBER 12, 2017

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. You can reach me via my Twitter , LinkedIn. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

AUGUST 31, 2017

Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Bio: Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We didn’t call it content marketing at the time.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

APRIL 5, 2018

Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 50 Content Marketing Influencers to Follow, Outbrain. That’s when I started doing content marketing.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

MARCH 1, 2017

This is most certainly the case for social media platforms outside of LinkedIn. Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

APRIL 26, 2018

Identify influencers whose knowledge, expertise and content style are so aligned to your brand that you trust them to create some great content without too much control or guidance. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Integrating skill sets outside of your team such as content and design resources. Access to new and interesting content.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JANUARY 18, 2018

They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. Marketers need to have the right triggers, qualifications criteria and content to move leads down the funnel and it’s the operations that makes that push effective. No, leads are pushed down the funnel. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

MARCH 22, 2017

A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. And, I love to help jumpstart content/new series or a new approach to building leadership using Twitter. Location: Seattle, WA, USA.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Be sure to follow them to stay up to date on the best content and resources on Social Selling!

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. Check their LinkedIn profile. In fact, a massive 70% of CEOs engage on only one social network.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

JANUARY 8, 2019

I have worked with over 200 companies providing strategy and implementation services for marketing technology, predictable pipeline strategy, content marketing, sales enablement, and performance management. You can contact me via Twitter or LinkedIn. I love what I do and working with other B2B marketing pros.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. An influencer with a large, yet fake and un-engaged audience are highly unlikely to be well regarded by their influencer peers; they’re pushing out content that isn’t really driving any real impact in the wider influencer community.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. LinkedIn Marketing. Content Assets. Demandbase.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

MARCH 18, 2015

Paul Sonnier is the founder of the 30,000+ member Digital Health LinkedIn group and creator of The Story of Digital Health , a website containing resources for Digital Health professionals. Make sure you join his LinkedIn group and follow him on Twitter @Paul_Sonnier to stay up to date on everything digital health.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

JANUARY 18, 2017

Be sure to follow them to stay up to date on the best content and resources on MarTech! 2017 will see some exciting new content types and channels come to the fore. And 2017 is the year we’ll see artificial intelligence and machine learning start to affect the content we see, and the decisions we make, as marketers. sengineland.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Content Strategy. Content Writing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. On the other side of the coin, we have LinkedIn.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

FEBRUARY 28, 2018

We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with the track topics on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. TOP INFLUENCERS DISCUSSING CONTENT MARKETING. iRossBrand.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

SEPTEMBER 16, 2015

MySpace, Facebook, Google+, Twitter, Snapchat, Pinterest, Instagram, Reddit, Vine, LinkedIn – to name a few – each trying to do something different, each attracting particular audiences but ultimately, all with the possibility of being marketing tool. Forbes Top 10 Social Media Influencer. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 20, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They are hooked on the engagement and feedback that cool content provides to the brand. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 17, 2016

Be sure to follow them to stay up to date on the best content and resources on IoT! The greatest benefits from the IoT will be the insights about things and automated actions by things that are enabled through sensors everywhere that deliver content, context, and cognition about all things. Now, things are becoming the Internet.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. René also introduced us to his model for video and content strategy and production. The 4 C’s Concept > Content > Channel > Contributor.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

Engaging with and sharing influencers’ content, with the intention of co-creating content together that will add value to: 1) your brand, 2) yours/their target audience 3) the influencer. E.g. A human rights charity building a relationship with a human rights advocate, by sharing and engaging with their content.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

FEBRUARY 13, 2018

Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. So I consume lots of content from lots of sources. With so much content being produced, the trick is to keep up with it across all the various platforms and sources. That’s exciting!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Such an intriguing dichotomy has been intrinsic to Influencer Relations since it became a buzzword in 2015 and is one of the reasons why there is a land grab between Marketing, Comms, PR, Content, Digital and Social teams as to who should “own” this discipline. 3) Lack of quality content / brand messaging. Content Blue Marker.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Health! ” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. Dr. Bertalan Mesko – The Medical Futurist Author of My Health: Upgraded and The Guide to the Future of Medicine .

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0