LeadSloth

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8 Tips to Get Started with Marketing Automation

LeadSloth

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Create Some Good Content. The key ingredient for lead nurturing is high-quality content, not about your solution itself, but about the broader issues that it addresses. Set Your Goals.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, the content of the email is kept short. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group.

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. You still have to create lots of compelling content, but HubSpot takes care of the rest.

Hubspot 100
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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.

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Inbound Marketing & Marketing Automation

LeadSloth

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Inbound Marketing is more than just SEO.

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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.)

ROI 100
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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?