DiscoverOrg

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

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If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

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He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Many focused on marketing automation and email, others are more centered around content management.

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[VIDEO] The Role of Story in Account-Based Marketing

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A number of us from different departments bumped into a great example of marketing on LinkedIn. Lastly, sound ABE execution requires multiple internal teams to stay organized around both the content and cadence of the approach, once the target list of ideal accounts has been identified and expanded upon.

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The Real Cost of List-Building: Buy or Build Your Own?

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Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses.

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Adapting an ABM Approach for Account-Based EVERYTHING

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You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Are they engaged with you, your content or your brand? Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. And the result, a killer piece of content that drove results.

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How to Build a Sales and Marketing Database from Scratch

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Before you buy lists be sure to confirm the legitimacy of the company by checking LinkedIn and review sites like G2 Crowd. A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy.

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Social Selling is Just … Selling: A Contemporary Guide

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This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.