Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

SEPTEMBER 14, 2016

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. You’ll discover: Systems, content, processes and tools to go past brand awareness and actually drive demand and revenue. Thanks to all our sponsors! Like this post?

Linkedin 80

Linkedin Brand Identity Branding Webinar Metrics 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. That’s a lot of hopefuls.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

MAY 14, 2018

As you’ve no doubt guessed, I’m a huge fan of content marketing. But unless you’re a content marketing “fanboy” who’s blind to reality, you have to recognize the practice’s limitations. Those limitations were real even before content marketing’s ubiquity created a whole new set of problems. Content Overload.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I get that LinkedIn has a lot of appeal as a central place to find people. And I’m a power user of Google.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

FEBRUARY 15, 2013

My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Image via CrunchBase. It’s an Internet pun.).

Linkedin 80

Linkedin Social Networks Social Media Twitter 80

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them! Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. You need to take control with the content you are putting on the LinkedIn publishing platform–and through the discussions you create. You drive demand and you get them to take next step actions.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. The system then sends out a connection request with a note and direct messaging that offers thought on leadership content. Here are some to consider. It later follows up. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JULY 2, 2018

Beef up your LinkedIn skills. LinkedIn is a treasure trove. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Attract them with killer content. Add an offer for a piece of irresistible content at your website.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. Here are six methods to connect with your website visitors.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success. The more the messier for content marketing SEO success.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile? Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. It’s okay to share some promoted content from time to time. The reason is that content is the vehicle that can convey your brand’s message when it’s well-written.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

AUGUST 30, 2017

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Why not make your LinkedIn or Quora comments do double-duty? quality content in less than two hours.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

APRIL 19, 2013

It kind of sounds like I’m talking about content marketing. ” And for content marketing to work, you have to make use of as many channels as you can to reach your target audience. Instagram, LinkedIn, Pinterest, Facebook … all have their audiences, some more homogenous than others.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

AUGUST 14, 2013

Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) No we’re starting to get back to the questions most inexperienced content marketers are eager to answer at the outset. Who Is Your Audience.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

JULY 20, 2020

She shares her expertise on delivering compelling content with strategies that cover everything from engaging attendees in the virtual waiting room to closing on a note that will have people clapping at their computers. Other resources: Follow Speak by Design on LinkedIn. Enter virtual virtuoso Stephanie Bickel of Speak by Design.

Conference 129

Conference Linkedin Tips Design 129

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

OCTOBER 31, 2017

For the way I use it, yes; however, the folks at Contactually are constantly developing, expanding, extending, and refining their smart contact management platform in ways that seem to be directed towards making me happier and more content. So, by deleting that hater on LinkedIn, I would probably avoid emailing them again.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

FEBRUARY 23, 2018

And whether that strategy includes inbound, ABM, or content marketing or a mixture of the three, the emphasis has always been on acquiring “new logos.” Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. that are meant to drive net new leads and nurture them to close.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. For most professionals, LinkedIn is the most important online profile you have. By spending even 15 minutes updating your LinkedIn profile, you can ensure that you will make a better impression when people seek you out.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

APRIL 15, 2020

That makes your digital presence, content marketing, and relationship building ever more critical. If your digital presence says, “me, me, me” and not much else, your prospects are already clicking through to the next name on LinkedIn on their Google results page. Content — and Content Marketing — is the Key.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Biznology

FEBRUARY 17, 2017

LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. My content is higher quality. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Tip: You can also Google yourself to locate your forgotten profiles.

Social Media 144

Social Media Business Media Profiling 144

Biznology

OCTOBER 5, 2017

Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.” The company is producing content as fast as they can because their social media audience is “hungry.” At the end of the day, your content needs to drive a conversion.

Social Media 150

Social Media Activities Organization Media 150