Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Post User-Generated Content.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Only B2B

FEBRUARY 7, 2018

Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Website: [link] /. Website: [link] /.

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Where can I find it: [link]. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Ask yourself whether it matters how many times your content is shared on each specific network.

Twitter 48

Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

Lighthearted blogs consist of content that is entertaining and fun. By adding the company’s name or brand and a few keywords or phrases to blogs, search engines will be able to recognize the content easier and quicker. Adding fresh content each week can help to keep rankings high. Blogs Make Fantastic Social Media Content.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Convince & Convert

APRIL 6, 2013

I want to know what you think about useful content and Youtility. What company provides the content that’s most useful for you? Just go to [link] and join the community with one click. Just go to [link] and join the community with one click. Jay is the founder of [link] and host of the Social Pros podcast.

Paid Search Agency 122

Paid Search Agency Companies Marketo Social Media 122

Adobe Experience Cloud Blog

MARCH 28, 2017

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Promote Content Across Your Website. There’s just one problem….

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

AUGUST 23, 2016

Know What Content Resonates. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them. engagement?

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! At CenturyLink they: Build their content with an eye towards social. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco. Start the conversation!

Marketo 48

Marketo Allocation Enterprise Management Forrester 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Adobe Experience Cloud Blog

AUGUST 29, 2016

A big misconception about social media marketing and SEO is that signals from social media—including links, likes, and follows—have a direct impact on a page’s SEO ranking. Social media is the easiest and most effective way to push out your SEO-based content. Influencers use social media as much as (or even more than) anyone else.

Social Media 113

Social Media SEO Media Lead Scoring 113

Only B2B

FEBRUARY 7, 2018

Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Website: [link]. Twitter URL: [link]. Facebook URL: [link]. Website: [link] /. Website: [link] /.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

Adobe Experience Cloud Blog

APRIL 28, 2014

From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last week, Twitter made its new layout available to the public.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Twitter Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 21, 2016

Let’s start by looking at an example: Marketing is creating approved content for the sales team to distribute across social networks in order to start and nurture conversations as part of their social selling strategy. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

APRIL 29, 2015

Author: Anne Janzer Where do you get the content for your content marketing efforts? Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. The content cultivation strategy serves several marketing objectives. Content cultivation works.

Content Marketing 48

Content Marketing Content Paid Search Agency Budget Programs 48

Vidyard

MARCH 23, 2021

Get the Report Contents 1. Link Click-Through Rate (Link CTR) 4. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. This tells you whether it resonated or if they abandoned it—a possible sign that the video content needs refreshing.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. They automatically scroll to a new set of content as time passes. After all, with 215.3

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 9, 2011

by Jason Miller Marketo was invited to the Twitter for Marketers Event yesterday at the stunningly gorgeous Asian Art Museum in downtown San Francisco. More importantly, they spoke about the new changes to Twitter’s interface which is now simplified along with navigation that is more consistent and easier to use.

Twitter 48

Twitter Marketo Advertising Agencies Profiling 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “ Space Odyssey ” has more than 26 million YouTube views. 6-7 in San Francisco. About Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Does your content reach the right people? For example, if your Twitter handle has a broad reach with low engagement, that’s usually a negative, because it shows your content hasn’t resonated well with your audience. You posted a blog on your webpage, and now you want to track how many times viewers clicked on the link.

Social Media 134

Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Many people assume that employee advocacy only impacts marketing and sales teams—employees share marketing content that engages new audiences and new sales are made as a result. Do: Segment Content. Group the content you deliver based on what your different groups want. The benefits of segmented content will be two-fold.

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134