SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. From the customer’s experience, a webinar is all about great content and interaction. On the back end, success is content agnostic. Sync Marketo and GTW.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care. Why we care.

Marketo 111

Marketo Enterprise Management Template Sales Qualified Leads 111

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Why we care: On-demand webinars allow more leads to engage with your content, potentially resulting in a higher number of qualified leads.

Webinar Metrics 101

Webinar Metrics Demand Marketo API 101

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Marketo always finds a way to take partner events to a new level.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Marketo 48

Marketo Advertising Agencies Linkedin Advertising Channels 48

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Valasys

DECEMBER 21, 2022

But one thing we know for sure is that link building is an integral part of these algorithms. But first, let’s talk about the types of links that exist so that you can understand the tactics for building the correct links. Backlinks (also known as inbound links). Outbound links. Internal links.

Link Building 40

Link Building Tactics Ad Building Branding 40

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. In Field Details, add fields.

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Buzz Marketing for Technology

MAY 28, 2014

Integration between the two is a critical missing link. The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Taking action on the missing link is a necessity.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Think you have enough content? Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” For years, marketing teams just sent emails with a link to a static gift card. 3D, dynamic.”

Marketo 102

Marketo Customer Surveys Trigger Marketing Amazon 102

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

Marketo 48

Marketo Facebook Top of Funnel Advertising Agencies 48

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. Giving a voice to the content adds a dimension of credibility—something not easily portrayed in written content mediums.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Webbiquity

SEPTEMBER 27, 2019

Quality: Identify whether the given subject line, pre-header text, and actual email content gets more open and clicks. Step #1: Evaluate the Content Creation Process. Content Creator(s). But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Engage Leads That Demonstrate Intent .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. Establish Content Goals. Unless you document and share the goals of your content marketing strategy (i.e.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Marketo’s Engagement Program. This led to many complications.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Use Identity Graph tools to link visitors across devices. Motivate visitors to fill out a webform.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Post User-Generated Content.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

ANNUITAS

NOVEMBER 22, 2023

This adds to the existing full journey nurture capabilities of the Drift portfolio, but may require deeper configuration and integration with internal content libraries and key workflows, as well as other platforms in the go-to-market stack. And speeding the time to configuration of Conversation Tracks is a critical productivity leap.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48