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Don’t silo link building

Biznology

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Links Are A Important Online Marketing KPI.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? ”).

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. While specific best practices for SEO have evolved over time, the two core attributes for high rankings have remained constant: relevance and authority. Four Worthwhile Link Sources.

Forget Link Building: Time to Embrace the Google Knowledge Vault

Synecore

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. From Linking to Thinking. Redefining Search as We Know It.

Link building basics: Niche analysis

Biznology

Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Search engines can drive highly relevant, qualified traffic. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. These are the sites you should be targeting for your link building initiative.

Link building basics: Vetting link prospects

Biznology

Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through  niche analysis and  site audits , and in the last post we learned some proven techniques for  finding link opportunities. Link neighborhood. Relevance.

B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S  . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Track Brand Mentions.

4 SEO Link-Building Changes You Need to Know

Vertical Response

Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. Willy-nilly link-building is no longer effective Back when people were first trying to determine the best way to draw traffic to their sites, they’d try to rack up as many links as possible. It’s not likely.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. Via SEOmoz : Search Engine Optimization isn’t just about “engines.”

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. SEO-Specific Metrics.

Red Flags of Deceitful Link Building Firms

Biznology

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Photo credit: MyTudut. Clear as Mud. Too Good to Be True.

Unconventional ways to find link building opportunities

Biznology

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Responding to comments on your existing guest posts is one unconventional way to find link building opportunities.

Why links should be a KPI within your digital marketing

Biznology

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Branding. puzzle.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Common B2B Link Building Questions.

Social media becoming increasingly important in regards to link building

Biznology

Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices. Increased Reach and Value for Links.

The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes. Photo credit: MyTudut. Be Conversational.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. You cannot change how long your domain has been in existence, but you can impact the strength of domains that your website is linked to.

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How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? B2B Online Marketing Blog Search Engine Optimization

3 Strategies to Drive Search Engine Marketing Success

Marketing Action

For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. According to Conductor , organic search drives the most traffic of all channels, and is responsible for 64% of all web traffic.

Microsites and SEO: Why B2B Link Building Matters

Kapost

So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.

Link Building Tips: Part 1- How Does Google Evaluate Links?

EMagine B2B Blog

Sure, you’ve heard about link building before. For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. Search engines analyze the links within your website, as well as the links pointing to your website, in order to determine the trust, popularity, and authority of your web pages. LinkBuilding SE

Link Building Tips: Part 2- Strategies For Your B2B

EMagine B2B Blog

Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building is far from being “dead”. Let us know!

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Optimize off-site content (for example, on YouTube and other social platforms). Create link-worthy content.

The SEO Journey – How long before you start seeing results?

Webbiquity

These are relevant words with little competition and high organic traffic. Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Google in fact offers voice search options, so that people can speak out their questions. How much content is uploaded on the site. Old vs. new SEO.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Don’t miss out!

10 Simple SEO Basics for Better Rankings

Act-On

Search engine optimization has a bad rep. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. The days of trying to con the search algorithms, and trying to make sites primarily for search engine bots are over.

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Perform a Link Audit to Monitor Link Building Efforts

Biznology

Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis. The next step is to visit each link.

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Search engines then index your page by the keywords you used on that page.

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. And how exactly do you “build” them?

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Relevance: a legitimate request will generally focus on one specific post, suitable for your audience and relevant to your typical topics and style. ”).

5 Predictions for SEO in 2016

Act-On

It included content formatting, readability scores, and other design and usability factors. Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Good – or even great – content is essential. Content creators, marketers, and SEOs need to get friendly. Structured data.

SEO 96

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? What’s most important–on-page optimization, link building, or technical SEO? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. by Forbes.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. Don’t miss out!

Three Types of Relevant Internal Links to Boost SEO

Biznology

Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. The key is to create relevant links. Stepping-stone links. Back-up links.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. It should give searchers a compelling reason to click on your link.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Search engines look at on-site factors to determine relevance, but at external links to gauge authority.

How to Earn Links for Better SEO & More Audience

Act-On

After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. If your company wants to be found, and you want the opportunity to build those lasting relationships (albeit virtual), quality links are the answer. So how do links work? And then….

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Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. When you guest blog, you have the ability to look to build relationships with authoritative thought leaders who can improve your own reputation. But have you delved into the word of guest blogging?

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to  Forrester. That That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 80% of people click on a website that is on the natural or organic side of the search engine page (source:  Search Engine Watch ). Photo credit: Wikipedia.

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18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

Trust is a core component of a successful search engine optimization initiative as well. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Here are 18 ways you can build trust in your online network. Pressed for time? Endorse a few of their key skills instead.

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