What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. What I instead often see are lead-snagging “bots” that pop up and ask me if I’d like a demo (“No.”) That means reaching out to IT vendors for their take on industry trends or customer references.

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

Second, (as OpenAI, the creators of the model advise up front) the model has not been trained on the most recent content from the Web. Most importantly, the ChatGPT content was not customized for the needs of my client, which has an offering in this space they need to discreetly promote.