Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Nigel Edelshain of Sales 2.0

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 6, 2010

Guest post by Paul Simon , Sharper Content, @paulcontentman. As Michael Damphousse says, "Good content creates value. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Guess what? Value creates trust. You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

NOVEMBER 6, 2013

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. akslipper: Germany leads in budget spent on tradeshows.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

MARCH 11, 2022

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. SO leverage content, and find inexpensive ways to produce.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. The outbound function assigned to these leads is typically referred to as Inbound Response. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

JANUARY 25, 2017

The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. damphoux : Green Leads has been doing Everything Account Based for years, why move the word "Everything" to the back end? At a certain point, marketing just can’t increase inbound lead volume growth rates anymore.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. The first lead came in during the first six hours of going live. Understand the value of Content. Don't start/stop.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 23, 2009

NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 1, 2010

Got a content-rich, informative website? Is your marketing value embedded within the content prospects see as valuable? Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads). Salespeople want the same kind of leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 1, 2010

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? Where do you turn? Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready. sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

NOVEMBER 4, 2009

RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity. b2buniversity. abneedles : The room at #B2BUniversity Boston is seriously packed.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

JUNE 15, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. More tomorrow.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. mpb2b MichaelGrover : Give as many people as possible as many ways as possible to consume your content. More tomorrow. well, me!

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. MitziThomas : A lot of marketers forget to measure phone leads along with Web leads. them content that's useful to them in the ways they want to get it. mpdm if you missed it - enjoy - - [link]. jaybaer : RT @jaygleaton : Assume.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 16, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Not Scoring Leads, 3. Not Nurturing Leads, 4. jlysne : @amyafrica says a good lead form should take less than 20 seconds #mpb2b. Yesterday I posted my favorite tweets for the day. Again, the twitter feed was loaded. On the job hunt?

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 9, 2009

Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Not Scoring Leads, 3. Not Nurturing Leads, 4. Need to start planning for that now #mpb2b jlysne : @amyafrica says a good lead form should take less than 20 seconds #mpb2b Fun JenKaneCo : I'm pretty sure my brain just exploded.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

FEBRUARY 17, 2011

They want to be able to absorb content and let the decision take hold. Balance your programs with a good dose of outbound marketing activity ( appointment setting , qualified lead gen , traditional telesales). Tom Searce (channeling Peter Tosh): "Humanize it." They don't want to be sold to. They want experts.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

JUNE 25, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 21, 2008

As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. Otherwise, it will be the lowest priority.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100