Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Let’s take lead nurturing , for example. From a social perspective, we put a lot of content out there.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The characteristics of the leads you generate two years from now will be different from what they are today.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back to your website. Ads have no quantifiable value unless they deliver leads or sales you can measure. How are you doing? Still with me?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Grew high-quality leads by 80%. Today, we understand our target audience more deeply — where to reach them, what channels they use, and what content they consume. Boosted our conversion rate by 86%.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Only B2B

FEBRUARY 7, 2018

Alexa Rank: 7,645. Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow.

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. read a piece a content on a certain topic). . However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Oktopost

NOVEMBER 18, 2020

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. “No So what can be done to help the sales teams?

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Perfect for: Driving lead management.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 143

Adobe Experience Cloud Blog

JUNE 18, 2018

Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. But how do you translate ordinary social media conversations into actionable sales leads? Dig into your data to find out what social media platform generates the most sales leads for your business.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Leadspace

JANUARY 19, 2017

Being able to ensure that you have tailored, personalized messages for each ‘persona’ type is key to delivering the right content to the right person. Using your defined Leadspace Ideal Customer Profile (ICP) , each inbound lead gets a best fit score against the most appropriate profile when there is a fit. Technologies used.

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JULY 21, 2011

by Rick Siegfried When we say a lead is “hot,&# what do we mean? Exactly when is a lead “cooked” enough to go to sales? The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing. Explicit Scoring. Implicit Scoring. This is like shooting fish in a barrel.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Jigsaw 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Generation 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Most recently, SiriusDecisions acknowledged the value of intent data when they unveiled a new Demand Waterfall model at the SiriusDecisions Summit 2017. Public data from social media networks, i.e. Twitter.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

To remain competitive in the digital landscape , companies have realized more than ever before that they must provide some sort of value to their customer base. Lighthearted blogs consist of content that is entertaining and fun. Blogs Can Improve Search Engine Rankings. Blogs Make Fantastic Social Media Content.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Lead Gen 48

Lead Gen Twitter Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 29, 2016

Do social media signals impact search rankings? In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors. Social media is the easiest and most effective way to push out your SEO-based content.

Social Media 113

Social Media SEO Media Lead Scoring 113

Schubert B2B

FEBRUARY 5, 2019

Marketing qualified leads. Everyone loves hearing about an increase in leads. More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Contently

JANUARY 31, 2017

Lead forms are the canvassers of the marketing world. In any exchange of value, both sides need to evaluate whether they’re getting something useful in return. Likewise, when brands and publishers gate their content, the success of an e-book or a video will likely come down to how much they ask for in return.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Only B2B

FEBRUARY 7, 2018

Alexa Rank: 7,645. Twitter URL: [link]. Author’s remarks: Marketo is one of the most reliable and trustworthy names when it comes to blogs and resources. Having high-value writers like Lauren, Garrett, Robyn and many more, Marketo publishes one of the most well-researched demand generation blogs that you can follow.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Schubert B2B

FEBRUARY 5, 2019

Marketing qualified leads. Everyone loves hearing about an increase in leads. More leads mean more people you can contact, nurture and convert into customers. But how do you know which leads are worth following up on? This is the plight many B2B companies face, but marketing qualified leads are the solution.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. We will discuss how to select the right criteria for targeting specific accounts and assess their potential value. What is the account based approach to marketing?

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. B2B Lead Generation Blog. Click and download FREE eBook from Marketo and ClickDocuments.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Contently

NOVEMBER 21, 2016

I’m proud to announce that for the second year running Contently has been named to Deloitte’s 2016 Technology Fast 500™ Ranking , which recognizes both public and private companies with operating revenues of at least $5 million. It’s what spurred us to acquire our first company , Docalytics.

Lead Scoring 60

Lead Scoring Lead Ranking Content Storytelling 60

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Example Goal: Generate more leads.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Customer Experience Matrix

JULY 10, 2013

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120