Smashmouth Marketing

AUGUST 18, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). What many have overlooked is that most inbound leads don't just jump into the boat with a purchase order. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads. The technology is only an enabler - the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 11, 2022

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

JUNE 25, 2009

As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. It’s a natural progression, especially for smaller companies.”

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Use the workflow designer to map out an automated rules-based marketing campaign - Define steps in the lead nurturing process - Define Conversion Events that removes a prospect from the work flow and instantly alerts team member for follow up - React to a visitor's activity in a complex and immediate manner - Monitor activity within Salesforce.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Use the workflow designer to map out an automated rules-based marketing campaign - Define steps in the lead nurturing process - Define Conversion Events that removes a prospect from the work flow and instantly alerts team member for follow up - React to a visitor's activity in a complex and immediate manner - Monitor activity within Salesforce.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. Emily is responsible for managing lead processing, lead scoring, nurture programs, and reporting metrics. Mike: Emily, you're speaking at MarketingSherpa on the topic of Lead Scoring.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100