Oktopost

SEPTEMBER 12, 2023

You can use this information to customize your product positioning, emphasizing unique features or the benefits of integrating your product with their current software. Engagement data: Engagement data discloses the level of engagement your target audience has with your content. How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Content Marketing Continues to Grow in Significance. About 21 percent now have an editorial team dedicated to producing content.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Search Engine Journal

MAY 30, 2023

Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

Lead Gen 96

Lead Gen Tactics Video Marketing Leads 96

SmartBug Media

JULY 25, 2022

Employee advocacy platforms encourage your team to share your content, therefore promoting your company or brand. If this is the first time you’re hearing about them, here’s a quick overview of what they can do for you: You publish the content you want your team to share. Hack: These communities are great for lead generation.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

SEMrush

DECEMBER 15, 2021

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. There is often confusion around what gated content is exactly and which content should be gated. But deciding whether to use it is not straightforward. There are also some tricky pros and cons for you to contend with.

Lead Gen 118

Lead Gen Leads Lead Marketing Qualified Leads 118

Oktopost

SEPTEMBER 12, 2023

You can use this information to customize your product positioning, emphasizing unique features or the benefits of integrating your product with their current software. Engagement data: Engagement data discloses the level of engagement your target audience has with your content. How Can Intent Data Boost Lead Generation?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Hubspot

DECEMBER 16, 2021

Some common lead generation marketing tactics include using CTAs with lead gen forms to get audience contact information and send further emails or promoting gated offers with lead capture forms on social media. There is often confusion about demand gen vs. lead gen, and below we’ll go over the differences.

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Then, that piece of content would have 65 leads influenced.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

Metadata

JANUARY 25, 2023

Out: gated content. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Content Marketing Institute

JUNE 26, 2019

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics.

Lead Gen 98

Lead Gen Demand Lead Scoring Lead Ranking 98

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 134

Resources B2B Marketing Planning B2B 134

KoMarketing Associates

AUGUST 2, 2017

Marketers are still trying to create the perfect content marketing strategy, and research shows they are using a wide array of metrics to gauge their success. The “Content Marketing and Distribution: From a Leadership Perspective” report from Publicity.ai Understanding Customers’ Marketing Content Preferences.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

The ABM Agency

JANUARY 2, 2023

In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen). Through ABM, you can gain more awareness in the target market, build relationships with potential customers, and nurture leads until they become qualified MQLs.

Lead Ranking 52

Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Lake One

FEBRUARY 20, 2020

Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. How are you getting leads from your website?

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market. Relevance is key. Of course not!

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. SEO for Content Course.

Resources 195

Resources Content Marketing Lead Gen Course 195

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generators are things like job applications, blog posts, live events, coupons or online content.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

Webbiquity

FEBRUARY 15, 2022

Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Compare this to the definition of lead gen offered by Gartner.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

Lead Gen 52

Lead Gen Trigger Marketing Leads Lead 52

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. But the content and conversion paths are a long game. What we’re going to look at today, is sponsored content. Hours go by.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

SnapApp

OCTOBER 17, 2018

Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts. With this in mind, we’re diving into the common pain points marketers experience when filling the funnel while offering solutions that lead to better marketing results.

Lead Gen 70

Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

KoMarketing Associates

DECEMBER 28, 2017

Marketers remain heavily invested in content marketing as a strategy, but they are still faced with several challenges, according to new research. ClearVoice recently asked 1,000 content marketers from around the globe, “What’s your biggest challenge with content?” B2B Marketers and Content Marketing Objectives.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

The Point

OCTOBER 20, 2014

Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Relevance 117

Relevance Lead Gen Content Marketing Content 117

Biznology

MARCH 27, 2015

For every webinar you produce, you have to find speakers, create content, promote the event, track registrants, and much more. You can create a high volume of written content quickly, and you don’t have to deal with the technical challenges of a webinar. So, if you’re looking for a new way to drive leads, give webinars a try.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Vidyard

APRIL 6, 2016

Lead gen is the lifeblood of marketing. But most lead gen activities are … well, kinda sucky. Good thing Jay Baer has the reverse vacuum to unsuck your lead gen. And he has some phenomenal secrets for getting more leads without alienating your prospects. Webinar: 7 Ways to Unsuck Your Lead Gen.

Lead Gen 50

Lead Gen Leads Lead Marketing Qualified Leads 50

KoMarketing Associates

NOVEMBER 13, 2019

Ascend2 recently conducted the “Lead Generation Quality Survey,” and the majority of marketers (60%) said that their lead generation quality strategy has only been “somewhat successful.”

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

Contently

MARCH 24, 2020

This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content. The only way to make it go away is it is to click “I’m a weak parasite on society and don’t want to generate more leads.”

Lead Generation 140

Lead Generation Generation Top of Funnel Leads 140

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Kapost

APRIL 22, 2016

In the world of content marketing, there are no shortcuts: you need high-quality storytelling to build a strong connection with your target audience. Related Content: 4 Simple Marketing Templates for Analyzing Content . Related Content: 6 Ways to Create Calls to Action That Convert. Before You Go” Pop-Ups. Case Studies.

Lead Gen 48

Lead Gen Conversion Lead Scoring Lead Ranking 48

Martech Advisor

FEBRUARY 5, 2020

This can mean determining content or product recommendations more quickly and with greater relevance, or directing ad buying and serving with newfound efficiency. AI-driven commerce and content platforms are also at work optimizing pricing and making cross-sell and upsell efforts as appealing as possible.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

SnapApp

APRIL 8, 2015

In the spirit of March Madness, over here at SnapApp we set up a bracket of the top lead generation channels for modern marketers. After three rounds of intense competition, one lead gen channel has emerged victorious: the website! Content loading. . So, what makes the website such an effective lead gen channel?

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48