Remove landing-page writing

Customer Experience Matrix

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BrightInfo: Content Recommendations Made Simple

Customer Experience Matrix

I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. What those businesses do care about are easy deployment and low cost.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. The system can also create Facebook landing pages and track visitors to them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On

Customer Experience Matrix

Other enhancements include an expanded survey builder that can skip questions or pages based on previous answers; a/b testing (two splits only) within emails; subscription management; and improved builders for email, landing pages, and forms.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. This simplifies content creation.

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First Look: Genius.com Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages. release seems to have awakened a long-dormant journalism gene.