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KoMarketing Associates

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. For instance, what are the bounce rates on your landing pages? Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. How long do people watch your videos?

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SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. A web page sitemap.

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Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

KoMarketing Associates

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

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How to Create an Effective B2B Case Study

KoMarketing Associates

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

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8 Unique Tools For Your 2019 B2B Marketing Plan

KoMarketing Associates

If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. When looking at your competitors, see what their new popular content has been using at a tool like BuzzSumo. Blog content. Other website content (landing pages).

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