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Industrial Marketing Today
MARCH 17, 2011
The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content.
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.
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Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
Industrial Marketing Today
JULY 9, 2010
Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. This white paper aims to change that perception of them.
Industrial Marketing Today
AUGUST 3, 2010
I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Interaction: You can measure this by tracking what visitors do after they get to a page. For example, you can track how many times site visitors clicked on the play button for a video on a particular page.
Industrial Marketing Today
JUNE 12, 2010
In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.
Industrial Marketing Today
JUNE 8, 2010
In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?
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