• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. understand individual customer journeys to deliver relevant messages, content and offers in real-time and on. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Grande Guide to Social Advertising
    people to create content around your brand. on sites where content is consistent with the target. matching, and content distribution. mechanics, friend-to-friend content-sharing, trusted. honing to catch their interest as quickly as possible, then use your content savvy to induce engagement. Relevance is key.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Grande Guide to B2B Blogging
    content to keep buyers engaged over that time. same time, business leaders want content that helps. smart content rather than slogans and product pitches. content asset. sites that contain fresh, relevant content. Fresh content helps boost your. consistently publish new content. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    Relevance + Meaningful Engagement = Revenue. can go: the Promised Land, marketing nirvana, or whatever you want to call it. marketing and turn it into the right content, at the right time…to the RIGHT person. several pages, you will see steps taken by some of our most successful customers to clean their database slates.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Landing Page] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Landing Page] Break Through on Email with Easy-to-Use KPIs
    To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers. So include them!
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] 3 Steps to Webinar Success
    In picking a topic, you should consider what’s relevant to your audience, such as new industry trends or questions your customers and/or prospects ask regularly. Building any landing pages. e.g. Emails, social media posts, event listings on your website and any other relevant sites. Picking a Topic. Planning for Success.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Content, Landing Page] 10 Things You Should Know as a Paid Search Newbie
    The Display Network includes a collection of Google sites and mobile apps that show ads matched to the content on a given page and are mostly to be used to increase brand awareness and engagement with an image ad. Are the keywords in the account pulling in relevant traffic and getting conversions? What are these things? keyword.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Content, Landing Page] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    With the right tools, you can automatically sync call data with your marketing automation, which helps you make sure prospects are dropped into the right nurturing tracks and your follow-up message are relevant. 2. From there they click on it and head to your landing page. Dial in on call intelligence. Well done! Whoohoo!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Landing Page] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Content, Landing Page] 6 Marketing Reports Used To Develop Competitive Advantage
    Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. Spending less on paid media and content but generating more leads. The creation of ad copy, content offers, and graphics is an art form. mproving velocity through the funnel. Increasing BOFU win rates. Scary.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Content, Landing Page] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    If you're going to make time for reading, watching, and listening, you want it to be relevant to what you're currently working on. If you're new to marketing, for example, you'll probably read a ton of content on how to blog , how to create landing page, how to measure the effectiveness of your marketing, etc. comes in.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Where your clients’ web pages rank, and how can you help them rise to the top depends on how well you design and optimize their sites. Others are using all of them.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Landing Page] Marketing Must-Do's For Helping a New Educational Program Take Off
    Visit relevant blogs and forums to read through the comments section. Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Does it fill a gap? Generate Awareness.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Landing Page] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultimately accelerates marketing lead generation. Here again dynamic content can help, make it easy to craft and send targeted email campaigns based on information you know about your prospects.
  • ION INTERACTIVE  |  MONDAY, JANUARY 11, 2016
    [Content, Landing Page] How to Improve Your Content Experience
    We're super excited about our friends over at Uberflip and all the great things they are doing with content marketing. We asked them to share their thoughts on the content experience. You know — the qualified traffic that landed in your blog or resource center, but didn’t stick around, let alone engage or convert? Use less text.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] The Executive's Guide to Effective Lead Nurturing Programs
    Relevant emails drive 18 times more revenue than broadcast emails. 82% of prospects say lead nurturing content targeted to their specific industry is more valuable. Engage: By sharing relevant content, gain the engagement of your prospect and begin the conversation. Create relevant content. could go on.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] Personalize the Online Experience for Prospective Students
    Contrast that with time spent on a website where content you're most interested in "magically" appears just where and when you want. You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Personalizing Your School's Content. Simple.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is indispensable for promoting your content. Your results will depend on your content strategy , how much time you can invest with social media, and which tactics you use. Here’s the thumbnail version: Include a call to action to download a resource or to follow you online in your company page’s profile description.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Landing Page] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Check out the candidate’s social media presence, website, and any publically available content such as blog articles. All marketing jobs involve content creation, so the candidate should be able to create high quality content with ease. Landing page optimization. Hopefully, you'll all be on the same page.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Content, Landing Page] Resolutions Your Publication Should Make in 2016
    Once-active subscribers lose interest, your value proposition starts being relevant, and audiences stop paying attention to your messaging. Eyeball your segments to make sure that groupings are still relevant and make sense. No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Content, Landing Page] Google Analytics- Calculated Metrics for Lead Generation Websites
    Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Free consultation landing page form submit (for advertising) (FCLP).
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Landing Page] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Business Content Marketing Daily TacticalLet's get to it.
  • CINTELL  |  MONDAY, DECEMBER 28, 2015
    [Content, Landing Page] Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke
    They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. It’s important for companies to prove their relevance – and fast! How does it work?
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Content, Landing Page] 5 Predictions for SEO in 2016
    It included content formatting, readability scores, and other design and usability factors. Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Good – or even great – content is essential. have no crystal ball.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Landing Page] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Landing Page] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Content, Landing Page] Five Facebook Advertising Features You Haven’t Tried Yet
    Rather than annoying all of your followers with content that doesn’t pertain to them, you can focus your ad on just that niche audience and create a great ad that is perfectly tailored to their needs. Since it won’t appear on your wall, your followers won’t think that you only post self-promotional content. Guest post by Mike Bird.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We Do you change your social banners to promote your content?
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Most prospects visiting your company’s website and consuming your content have not yet entered a purchase-ready mentality.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Predictions from the front-line of B2B marketing 2016
    It was the year everyone got wise to the wonders of content marketing, tempered expectations about what social can actually do and realised that inbound is great, but outbound still very much has a part to play. Content, content everywhere. Bite-sized content is very much de rigueur. Content marketing b2b
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    Once those prospects become your clients, continue to communicate with them to keep them up-to-date on new features, relevant news and available upgrades – thus increasing the likelihood of retention, upsells, and advocacy. Generate higher click-through and capture rates with personalized pages and pre-filled forms. Capture. Nurture.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Your Website is the Hub of Your Firm’s Online Presence
    Prospects and clients are not going to flock to your shiny new website just because it exists and has compelling content on launch day. ” Professional design and structure is important, but understanding what works and addressing your different audiences with relevant content in a clear and understandable way is key.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Landing Page] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords. First, let’s be realistic about how dead some of it is. 
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Landing Page] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Landing Page] What Were The Most Effective B2B Marketing Tactics of 2015?
    STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. It starts with creating a simple content marketing mission statement. CONTENT BACKED BY DATA.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Content, Landing Page] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    There’s a tremendous amount of relationship building, so you’re staying relevant with that client, helping them understand what some of the key advantages are in choosing Spinnaker, hearing what their pain points are with their current vendor, and offering up some alternative solutions. PAIGE:  How many employees do you have?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Content, Landing Page] Magnify Your Millennial Exposure This Holiday Season
    Above all else, you need to deliver your relevant message through their preferred channel (mobile), by having a mobile-optimized site. Having authentic customer quotes peppered throughout your site at key points, such as landing pages, home pages and purchase pages, helps your potential buyer to believe in you.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Content, Landing Page] Why Your Company Should Hire an Inbound Marketing Agency
    Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Content Creation. The name of the content game is relevance. What is Inbound Marketing?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Content, Landing Page] Why Your Website Needs a Good Cleaning
    Have you been keeping your website content up to date? Oh, sure, you’ve stuck a dreadful holiday stock image on your home page and updated your carousel with the latest campaign-o-rama effort, but really, you haven’t been keeping up, have you? Except this one, horrible fact: every page is a landing page.
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Content, Landing Page] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    Publish content that will help them choose you as their solution. Consistently publishing value-added content will also increase how many people find you on their buying journeys. Content Audit & Planning. Read more on building a content library. The next step is planning when you’ll create and publish this content.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Content, Landing Page] 7 Essential Metrics Healthcare Marketers Need to Focus On
    This is probably the most relevant metric, as your whole marketing budget will be based around this number. However, with digital marketing, you can actually track a lead from a PPC ad to a landing page conversion to becoming a patient. Knowing this will help guide your future content strategy. Wrong. Metrics
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Content, Landing Page] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Owned media is content you’re in full control of.
  • CAPTORA  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Landing Page] Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action
    Intent data not only lets sales and marketing teams know who to call, but also when to call and what to say to encourage the prospect to continue through the funnel,” Thomas Koletas writes on Marketing Land. Content Optimization. Content powers your lead gen engine,” says Heidi Bullock , VP of demand generation at Marketo.
  • 3D2B  |  MONDAY, NOVEMBER 23, 2015
    [Content, Landing Page] 5 Mistakes You Need to Avoid When Marketing IT Solutions
    As long as they have a “Contact Us” page on their website, they’ll be able to capture leads. Creating an attention-getting landing page that focuses 100% on the content offering. Make sure your conversations are direct, open and relevant to the individual. No one said that tech marketing was easy. Not so.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Landing Page] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    He is also the author of Content Chemistry , an aggregation of the most important and effective marketing lessons his team has learned by tearing apart and optimizing brand websites for maximum exposure and lead generation. platform for content marketing where you can do online publishing, leveraging social and email.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Landing Page] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Successful ABM campaigns typically are: • segmented – so that any and all communication is as relevant to an individual account and decision-maker/role as possible. – Real-time Web personalization to deliver account-specific or industry-specific content on campaign-specific landing pages or on the advertiser’s main Website. 5.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Landing Page] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    Want to provide unique value in your content? Since we're a video hosting platform, product-centric content would only apply to people who are already creating videos. We believe that the lessons are much more likely to stick if the reader/viewer gives something a try right after they consume the content.". Intrigued? for free.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Landing Page] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Using standard tools to build a landing page, your emails, etc. By creating a more relevant user experience, you will increase engagement and conversions. Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. Measurement.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Landing Page] 10 Simple SEO Basics for Better Rankings
    The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. They will help your pages rank better, though I can’t promise an SEO miracle. 1) Pay close attention to your page titles.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Landing Page] 7 Tips to Take Students From “Hi” to Apply
    After all, the more you can learn about prospective students, the more ammunition you have to serve them additional content that is relevant and aids in their application decision. prospective students should be taken to a landing page where they are asked to complete form that captures some information. Graduation Year.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Landing Page] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Your goals should be specific, measurable, attainable, relevant, and time-bound (SMART goals, for short). Create a landing page. This is where the landing page comes in.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Landing Page] Scale Your Content Across the Globe with Oracle Content Marketing's Translation Management
    Content marketers are tasked with creating enough content to support marketing initiatives across all regions and that can be a challenge as it takes 12 languages to communicate with 80% of the global online audience. Translating content to meet the needs of regional buyers is essential to capitalize on marketing efforts.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Landing Page] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Content, Landing Page] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    SEO and PPC can put your brand name and your content marketing in front of customers at every stage of the buying cycle. With digital advertising, a piece of content can be shared across a variety of platforms, which means that you are no longer confined to one page, 30 seconds, or whatever format your traditional ad was designed for.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Content, Landing Page] 5 Tips For Maximizing Your Published Content
    You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website.
  • ACT-ON  |  FRIDAY, NOVEMBER 13, 2015
    [Content, Landing Page] 10 Tips for Creating a Webinar that Gets Results
    Once you’ve got a topic, you can create assets such as emails, a landing page, and the event itself. This topic (and its associated content) will help drive how intrinsically interesting and potentially compelling your event is – which influences the number of leads the webinar generates. Develop your landing page.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Landing Page] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Outbrain serves over 200 billion content recommendations every month and reaches over 557 million unique visitors from across the globe.
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Content, Landing Page] Why Marketing Automation Does Not Work
    But they have no plan, no content. Similarly, a marketing automation system with no process or content does not create leads and convert sales. Create Your Content Strategy and Process. That makes it easy to map out the content you need to create. In exchange for this content, readers will provide contact information.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Landing Page] Paid Advertising 101: Understanding Search and Display Advertising
    Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Landing Page] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email? What about ads? are they?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Landing Page] How to Generate New Keyword Ideas
    As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. To me, this is silly. FAQFox. SERPStat.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Landing Page] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Content Measurement Enterprise Marketing
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Content, Landing Page] Get Found: How to Incorporate SEO into Your Editorial Calendar
    To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. In this way, it enables you to get maximum leverage out of every piece of content you produce.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Content, Landing Page] Landing Page Boot Camp: 19 Best Practices to Follow
    Consider these questions: Did you create a specific landing (destination) page for your campaign? What do people see and read when they land on a landing page of your website? Are there 700 words of copy to read on that page alone? Is the content relevant to their needs and demographics?
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Content, Landing Page] 10 Tips To Improve PPC Performance
    Using keywords relevant to the content of your website or landing page is crucial to improving performance. As you already know, Quality Score is looking at the quality of your keywords, ad copy, and landing page, as well as historical performance of your account. PPC Tip #2 – Focus On Quality Score.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Content, Landing Page] 9 Quick Tips for B2B Lead Generation to Implement Today
    Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Add Relevant CTAs. Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Gate Premium Content.
  • ACT-ON  |  MONDAY, OCTOBER 12, 2015
    [Content, Landing Page] How to Fail at Content Marketing? Make it Advertising
    Often that solution takes the form of customer-focused content. spend a lot of my time helping companies develop content marketing campaigns. At At some point, I always end up having to make the same point in nearly all of these efforts: Stop trying to advertise in your content marketing. We all know about content marketing.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Content, Landing Page] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #2: Not using forms on landing pages. Utilizing forms on your PPC landing page is the easiest way to generate leads. Mistake #3: Lack of custom landing pages. The pages on the website are most likely great for informational purposes, but not for a PPC landing page.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Content, Landing Page] Say Hello to Personalized Video!
    Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. With Personalized Video, unique details about each viewer are seamlessly weaved right into the video content itself. What was it about?
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Content, Landing Page] Tracking and Increasing Audience Engagement
    The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Media
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content, Landing Page] 5 Ways Mobile Marketing is Affecting Social Media
    Because of the “columnar” fashion in which social networks like Facebook and Twitter render on smaller screens, users will generally see the header image, a short, one-sentence “bio”, and then your company’s content, when visiting your profile page. Use shareable content, like images and videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 29, 2015
    [Content, Landing Page] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content. Create a knowledge test within your content. Re-purpose past successes .
  • CAPTORA  |  FRIDAY, SEPTEMBER 25, 2015
    [Content, Landing Page] Beyond the table stakes for B2B Conversions: “7 Tips” to maximize Conversions
    Most of these tips and tricks for landing page optimization have no sustaining power. Your greatest asset is your web site and the contents therein. You have applied all those table stake optimizations to these pages, such as: Meta tags and title. Evaluate if your content and message fit the matrix cell you are targeting.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [Content, Landing Page] 6 Key Elements Your IT Firm’s Website Homepage Needs to Drive Leads
    The purpose of the home page is to instantly communicate your key message, inform the visitor and lead them further into your site to explore other pages, and, ideally, to answer a call to action. ” The copy from this home page focuses in on the specific challenges their clients experience and how they work to solve them.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Landing Page] When Should You Put Content Behind a Form?
    A common issue with content creators is when to gate content and when not to. If you’re just starting out with content marketing and need to generate traffic to your site, it probably makes sense to have most of your content un-gated so you can build some following and brand awareness.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Landing Page] 10 Ways to Generate More Leads from Your Business Blog
    And no, #1 is not “write better content” (because you already knew that.). 1. The best way to convert organic blog visitors to subscribers is to write great content. But don’t think that simply placing a row of social icons at the top of your main blog page is enough. Excerpt long-form content as blog posts. No problem.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Landing Page] Is Advertising Inherently Outbound?
    Ads that amplify great content and surface it to the people interested in that topic. Using search and social ads, they’ve been able to effectively target a qualified audience with the right content. Our customers taught us a very important point: It’s the content, not the format, stupid. Take Darth Vader, for example.
  • TRAACKR  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Landing Page] A Framework for Measuring Influencer Marketing Success
    With that said, short-term campaigns are still relevant, however, rather than being the be-all-end-all of influencer marketing, today campaigns are seen as strategic touch-points for further developing relationships with key influencers. Influencer shares of campaign-related assets (content, unique URLs, codes, etc.). Program-level.
  • CAPTORA  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Landing Page] 5 PPC Philosophies That Companies Should Utilize
    Marketing groups struggle with an overwhelming number of priorities, which makes optimizing ad copy and calls to action, updating landing pages and negative keyword lists difficult. Quality score is Google’s perception of how relevant your ads and keywords are to a search query. Landing pages that don’t align with ads.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Landing Page] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Content, Landing Page] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Web Design/Planning. 1) Page Views. That's bad engagement -- but you wouldn't be able to tell based on page views alone.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Content, Landing Page] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable. Volume 19, Issue 12, pages 1049–1056. The average attention span today is about 8.25 1989).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content, Landing Page] 7 Ways To Diversify Your Social Media Efforts
    Work with your content team and challenge each other. One of the best things you can use countdowns for is promoting your content before you publish it. Traditionally, content is promoted once it’s launched – you probably save those Facebook, Twitter and LinkedIn posts until the content is finished and live, but why wait?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content, Landing Page] The Essential Marketing & Sales Metrics Your Team Should Track
    It'll give you an indication of whether your content is being well received, or whether it's been turning people off. This can help marketers uncover patterns in what works for a segment and what doesn't, which can inform everything from future content creation to what other channels promote.". 2) Blog Manager. Open Rate. Visits.
  • NUSPARK  |  MONDAY, SEPTEMBER 14, 2015
    [Content, Landing Page] How to Assess Your B2B Website to Increase Lead Conversions
    Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”).  That means your website story needs to be convincing; the content and proof points must be relevant to the prospect. Newsletters. Newsletter leads are good.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content, Landing Page] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. What about ads that solve a search query or amplify relevant content? We realized it’s the content that matters, not the format or path to it.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Content, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Provide them with a host of options to encourage them to opt in for further communication: Content.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Content, Landing Page] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Follow Up with Content. Sales: “The leads from marketing are weak!”. What It Is.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Content, Landing Page] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads. Website Landing Pages. Company Blog.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Content, Landing Page] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Did you fill out a form on a landing page?
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Content, Landing Page] How Publishers Can Increase Time on Site
    There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Let’s say you see an average page view count of 4.5 pages per visit. pages in less than a minute. Sounds great, right?
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Content, Landing Page] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social channels should be used as a way to get your marketing message and content in front of a larger audience. The end goal here is to provide a solid reason for people to click on your post/ad and get them to land on your site. Actionable Content. Keep attention span in mind when developing content. Webinars. Contests.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Content, Landing Page] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Your public tweets will still have to obey the law of the land with the 140-character limit, but you can let the words roll on for DMs. Wearables and Content. Right now, many marketers (you?) may
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Content, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. Landing Pages. If it’s the latter, here’s how.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Content, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
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