• WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Content, Landing Page] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Content, Landing Page] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Email content is six times more likely to be clicked than tweeted content. Offer Well-Tailored Content. Offer Something Relevant.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Content, Landing Page] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Who should you target?
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Content, Landing Page] How to Properly Diagnose a Failed Email Campaign
    If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! Build your list organically, with appealing opt-in forms, product giveaways that require sign-ups, landing pages that promote fun newsletters with signing up—there are lots of approaches.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Content, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. The Landing Page. Guest post by Katrina Manning.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Content, Landing Page] Let’s Celebrate the 2017 Markie Awards Finalists!
    They created visibility into which accounts have the greatest propensity to buy and have implemented Account-Based Marketing (ABM) to target the right individuals and accounts to deliver personally relevant and well-timed messaging. They have made marketing magic with online creativity, digital communication, and compelling content.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Content, Landing Page] 105 ways to build your email list | Tips, tactics, and best practices
    Offer subscription options addressing content and intervals. Design a separate landing page specifically for signups. Treat your blog home page like an email capture form. Post limited content on your site; offer upgrades upon subscription. Justuno can automatically provide subscribers a relevant coupon code.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Landing Page] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. We learned that visitors to our site spent more time on pages with video -- about 2.6
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Content, Landing Page] How to use Instagram marketing to get new leads for your business
    The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Use relevant hashtags. Images which demonstrate benefit.
  • LEAD LIAISON  |  TUESDAY, MARCH 7, 2017
    [Content, Landing Page] How to Get the Most Out of Visitor Tracking
    Having relevant conversations will bolster the relationship. Create/Integrate Downloadable Content. Create content that “teaches” people something. Think about helping/teaching, and not selling, when you put together your content. Use Lead Liaison’s Trackable Content feature to identify most popular content pieces.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Landing Page] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result? In-Stream Ads. Budget.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Content, Landing Page] An introduction to ecommerce APIs for non-developers
    To support my article, I’m going to screen 3 examples of reliable ecommerce APIs: Contentful, Shippo, and LaunchDarkly. Example #1: Contentful. Contentful is a revamped CMS. Marketers create modular content, and then it’s up to the developers to connect it to different devices and applications. Why APIs?
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Landing Page] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . Landing pages. . That's it.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Landing Page] Top Webinars You Should Watch For Marketing Success in 2017
    So, how can marketers overcome these challenges and target their ideal audience with personalized, relevant ads? For example, if you are looking to get higher conversion rates and more time spent on your landing page, the Desktop News Feed is the way to go. That’s exactly what we’ve been doing at Radius these past few weeks.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Landing Page] How to Create Evergreen Content with Lasting Engagement
    Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content?
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Landing Page] Seven Best Practices for Building and Growing a Subscriber List
    After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. So after they subscribed, ask for some more preferences on the thank you page. Then go out and spend money on stuff like SEO and landing pages and offers. Yes, a party. van Rijn).
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Landing Page] Lead Nurturing’s Biggest Challenges
    At this stage, the barriers to consumption are quite low, so emails are generally well received especially if the content you send successfully resonates with your target audience. New prospects will appreciate any valuable, engaging content, which helps to increase awareness and trust in your brand. But, don’t overdo it. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Landing Page] The Good, the Bad, and the Ugly of Seasonal SEO
    By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. Outdated pages and content can take away traffic and potential conversions from more important items on your site. Oh Valentine’s day. And it still is.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Content, Landing Page] 4 Value Selling Tools to Move Leads Down the Funnel
    With the right solutions, you can integrate value selling tools on each channel of your multi-channel marketing environment–on landing pages and forms, in marketing programs, and throughout marketing activities. What does this mean for marketing? This is like putting out the sparks of a conflagration instead of dousing the main fire.
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Content, Landing Page] How to Write Marketing Content More Efficiently
    How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Getting too rooted into one style of content development creates a feeling of being out of touch with customer needs and the market itself. It’s a win-win! Marketing Strategy
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Landing Page] Return on Marketing Investment: A Professional Services Primer
    But firms are increasingly turning to online tools — usually as part of a content marketing strategy — for several reasons: They are fast. Downloadable educational content. Educational content serves a larger purpose, too. Blogging — Blogs are a key component of content marketing. Fortunately, all that has changed.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Landing Page] The Most Common Healthcare Paid Search Mistakes
    In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing. Solve this by reviewing your search queries and ensuring that: Messaging and landing pages are relevant. Audience queries are relevant to what you are promoting. It also can lead to costly mistakes.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Landing Page] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    This could be a “contact us” form or a form to download gated content, such as an ebook. Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Content education asset campaign.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.".
  • ACT-ON  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Landing Page] How to Write SEO-Friendly Content for Inbound Success
    You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. And, yes, you should be regularly adding content to your blog. your heading.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Landing Page] How to Start ABM and Create a Custom Scoring for Account Selection
    Historical data was not as relevant for the new outbound initiatives, instead, we used our core differentiators and value propositions as a guide and created a research plan to find targets best aligned to benefit from the Auth0 feature-set and value drivers. The ABM programs would be more relevant and better received for these companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Landing Page] 4 Ways Demand Generation Marketing Is Like Football
    Many of our campaigns require landing pages either to gate content or create an event sign up page. Just as we landed on cutting the event, a prospect walked over and said, “Hey Randy, we met at last year’s conference and this time I’ve got my boss here. You’ve got hundreds of plays to learn and optimize.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Content, Landing Page] 10 Content Creation Mistakes That Make Me Crazy
    What are most content marketers doing for 2017? Creating more content. Here are ten of the most common content marketing mistakes I see: 1. Most of the content being shared hasn’t been read by the people sharing it. Would you do it if you knew the right headline could triple or quadruple how many people read your content?
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Content, Landing Page] The 7 Characteristics of Great Marketing Content
    Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Great content: Speaks to a targeted audience.
  • PUREB2B  |  TUESDAY, JANUARY 24, 2017
    [Content, Landing Page] How to Improve Your Email Open Rates
    Who you send the email to (are email recipients part of a relevant audience?). A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too. When someone receives your email, the first thing that comes to their mind is how relevant the email is to them. And who can blame them? Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Content, Landing Page] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Enjoy!
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Content, Landing Page] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Landing pages : Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site. Questions to ask at this stage include: How many content consumers became known visitors? Landing page performance over time, year-over-year.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Content, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Content, Landing Page] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    We can also keep track of behavior, such as when a recipient opens an email, clicks links on landing pages, and more. The words “personal” and “automate” rarely go hand-in-hand, but with an engagement platform, we’re able to stay relevant, positioning us to strike at the right time, such as when they become sales-qualified.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Content, Landing Page] 8 Ways to Maximize the Value of Online and In-Person Events
    What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. When you set up landing pages for your event registrations, be sure to have a system in place for tracking the source of each registration. Custom landing pages and tracking codes are ideal for this sort of task.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Content, Landing Page] Why Financial Services Brands Need Content Marketing Now More than Ever
    Millennials are at a financial turning point, and the financial services industry is sorely lacking an effective content marketing strategy to engage them. Major financial services companies aren’t putting relevant content out there, and what she finds doesn’t seem to meet her needs. Enter content marketing.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Content, Landing Page] 7 Ways to Generate Leads on Social Media
    Participants were asked to enter some basic information (name, company, and job title) to access exclusive content. This was a success on both sides—the contest drove many new names and those who participated received entertaining or educational content. Based on the responses, she can create content that addresses the issue.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Landing Page] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Landing Page] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Final Thoughts.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Content, Landing Page] 10 Trends for B2B Marketing in 2017
    Is content still relevant, and if so, how? Are teams collaborating to create content efficiently that resonates with customers? Visit your site or sales page. According to Content Marketing Institute , many organizations are still not implementing this key step, so here is your friendly reminder to start there first!
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Content, Landing Page] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    Is the digital element driving the customer to a specific video, a game, or a personalized landing page? Although not a “throwback,” blogging will continue its increase in relevance for social media marketers, with businesses seeking out influencers who can get their message in front of large groups of readers. Michael Krigsman.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Landing Page] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. Automate Your Marketing with ActiveDEMAND!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Content, Landing Page] How SMBs can get more leads through marketing automation
    Content : if you have a blog and like to send out emails with your most recent content, it could really improve your open and click rate if you send emails based on their preferred content. Now, you can send them only the content that they actually want to read. By Lilach Bullock, {grow} Community Member. InfusionSoft.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Content, Landing Page] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    We’ve got what you need to know so you can put a stronger video content strategy into action. To make sure all stages of the funnel are covered by the best and most relevant videos, Jeremy Pryor, CEO of Epipheo, outlined the funnel format of the buyer’s journey that he follows (we know, there are plenty of different variations).
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Content, Landing Page] 5 Disruptions to Marketing, Part 4: Digital Everything
    A landing page. As a former landing page conversion optimization geek, I fully appreciate how deep each of those different rabbit holes can go. connected TVs with an explosion of OTT content and services. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. A microsite.
  • THE POINT  |  THURSDAY, DECEMBER 15, 2016
    [Content, Landing Page] Recapturing Lost Leads: Going After Form Abandoners
    What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? But retargeting emails are less common, and for this consumer at least, Virgin’s email left an impression, if only because I loved its combination of brevity, relevance, and sense of humor. Relevance. Voice.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Content, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page. A high bounce rate is often indicative of a poorly designed landing page.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Landing Page] Are LinkedIn Groups experiencing a crisis?
    It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Become an active participant by sharing regular, relevant posts with your groups. What happened to LinkedIn groups? Post discussions consistently.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Content, Landing Page] Taking Integrated Marketing to the Next Level
    Integrated marketing is more efficient, streamlines efforts and provides a clear and cohesive way for teams to align around a central strategy, setting the stage to create clear content that addresses customer pain points and converts. To get there, teams need to turn planning, strategy, and content creation into a structured process.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Landing Page] 3 Ways Interactive Content Converts New Visitors Into New Leads
    But with all the content bombarding our visitors on a daily basis, how can we catch their attention and hold it long enough for a conversion? Producing high-quality, relevant content topics is the first step, but delivering them in a highly effective format is really where you can drive results. Active Content Experiences.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    Hopefully, you are planning content around keywords, so there’s no question about which keywords are appropriate for a piece of content. All that remains is to use those keywords well—whether they appear in search results, in the content, or behind the scenes. Search snippet for Yoast’s SEO plugin landing page.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Lead Liaison and Citrix’ GoToWebinar Join Forces
    It is nutritional content that is relevant, up-to-date, and interactive. Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. What could be more efficient than that?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] How Your Content Marketing Can Get an Extra Lift From Influencers
    3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant. In short, influencers boost your content’s credibility. Image: PESO Model.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Landing Page] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. Videos & Product Pages.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Landing Page] How Can Schools Incorporate Video into Their Admissions Marketing
    Using video boosts engagement and conversion rates in pretty much every type of marketing content, from landing pages to emails. All your video content should make its way to your YouTube channel, but if you're putting all your video focus solely on YouTube, you're missing out on opportunities. They're conversion tools.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Landing Page] The Best of the Best: 2016 Video Marketing Awards
    It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. The videos were released over 12 weeks, and are now evergreen content that they can leverage across digital platforms and in email campaigns. Big time.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Landing Page] The Anatomy of a Lead-Generating Website
    Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. 3) Primary and secondary calls-to-action on every page.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Landing Page] 3 Core Sales Support Services Your Agency Needs To Offer
    Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. To remain relevant, SLAs should be revised at least every 6 months. Imagine a world where a marketer creates a landing page on Monday. 2) CRM Implementation.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Landing Page] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Landing Page] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] Three Ways to Improve Personalized Marketing
    It’s been quoted 60-percent of marketing entities admit they struggle to personalize content in real-time. Learning to personalize content and offers based on a prospect’s location is important to personalization. DYNAMIC CONTENT Take advantage of personalization with dynamic content. You sell birdseed.
  • BIZIBLE  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] How To Report On Content Marketing [Part 4 of 5]
    Content marketing has established itself as a central feature of most B2B marketing strategies. Even though the majority of marketers believe that their content is working, they struggle to prove it with data. A big problem is that many content marketers are still measuring success in terms of pageviews and social shares.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] The Top Email Marketing ROI Trends to Watch in 2017
    Testing subject lines and content, personalizing messages based on audience demographic, or using behavioral triggers like cart abandonment—all can be automated at scale via email. However, email is changing, and marketers don’t get a free pass when it comes to optimizing for mobile or providing relevant, timely content.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant. The answer is simple. 2) LaCroix.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Landing Page] GEOIP-Based Segmentation for Targeted Marketing
    Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics. This focuses on past purchases, page visits, downloads and other interactions. This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Landing Page] The Right SEM Strategy for Schools
    You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. SEO is about building a strong content foundation that earns you more attention as time goes on. On-page SEO. Off-page SEO. Education
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2016
    [Content, Landing Page] 5 Account-Based Marketing Pitfalls to Avoid
    Part of ABM's effectiveness is its ability to provide very relevant and detailed data. Not Maximizing Value of Existing Content. This is a huge mistake because new content may not be necessary for each of your targeted accounts. Not Personalizing the Content for Each ABM Campaign. Account-Based Marketing
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Content, Landing Page] 5 Brands That Make Original Research Look like an Art Form
    In the world of content marketing, however, original data is more than just brand storytelling’s response to that “nine out of 10 dentists agree” trope. Research, in terms of content strategy , is about delving into an industry-specific issue or problem and offering insight or solutions. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Content, Landing Page] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Landing Page] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. when building out our content strategies.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Landing Page] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Although outbound strategies still hold relevance in today’s marketplace, inbound marketing remains the more economical, consistent and transparent philosophy in business advertising. Write Guest Posts for Partners —Write exclusive content for channel partners with a byline back to your company’s homepage. Enter new marketplaces.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Landing Page] B2B Marketers Lose with Inbound Only Strategies
    B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. Create compelling content to publish on your website. Why does this matter?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Landing Page] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. What content formats do they like and share? Publish Targeted Content to Your Social Media Profiles. in new revenue.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Thanks, Apple!).
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Content, Landing Page] 4 B2B Marketing Strategies for Lead Generation
    This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. I’ve seen tremendous success by adding easily accessible CTAs to landing pages. Demonstrate Expertise Through Blogging/Content Marketing. Optimize Your Website for Conversions. Last But Not Least.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Content, Landing Page] How Experts Create Thought Leadership Content to Achieve Growth
    Thought leadership content. Thought Leadership Content Defined. Thought leadership content is educational material — text, audio, video, or other formats — that addresses the interests and challenges of a particular audience. Done right, thought leadership content accomplishes the following: Demonstrates expertise.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Content, Landing Page] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The pages that rank highest for a keyword represent the type of content people are looking for most often when searching that particular keyword.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Content, Landing Page] 6 SEO Strategy Basics Your CEO Should Learn
    Can we remove some copy from the page?” As you likely know, brands can’t just decide to top search engine results pages (SERPs), flip a switch, and make it so. At last count, there are well over 200 individual factors that go into determining where a page will land in SERPs. Start with these six points.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. So, yes, relevant keywords are still important, especially when writing job ads. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”. Nice work.”. 2) Mind your SEO.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Landing Page] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. 7) Cluster content.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    But before you walk through the content and logistics of your campaign, it’s important to determine which objectives matter most. Note: A/B testing is relevant for non-digital channels as well. To get 300 prospects to my landing page and sign up for a webinar. How Direct Mail Marketing Outperforms Other Digital Tactics.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset. Work smarter, not harder.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset. Work smarter, not harder.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Landing Page] What You Gain (and Lose) With Ungated Content
    Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Drift, a business-centric messaging app, made headlines this summer when it ditched email forms on all premium content, and the digital marketing community reacted in a big way. No such thing as a free e-book.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Landing Page] What Wikipedia Doesn’t Tell You About SEO Techniques
    Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? If you haven’t, I suggest the buttered cat paradox.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Landing Page] Why A/B Tests Are Just Part of the Story
    To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Ultimately, the success of re-positioning a button, using a different headline or a complete re-design of a landing page will be based on quantitative data. Do You Ask the Right Questions?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Landing Page] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is content marketing?” Create Relevant Content. Step 2: Create Relevant Content.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Landing Page] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    4) How do you approach on-page SEO? The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content. Visits to top pages from search.
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Landing Page] 5 Examples of Visual Elements Your Email Marketing Needs
    Using relevant imagery such as the one presented can have a big effect on how well emails will be able to convince customers to shop on a site. But what if you could make it almost jump off the page? User-generated content. But it doesn’t have to be, especially if you use content created by your customers and fans.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Landing Page] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. 2) Relevancy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Landing Page] Selling Digital Content? Seven Questions to Answer
    More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Consumers Will Pay For the RIGHT Digital Content. Why the change? Conversion.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Landing Page] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Landing Page] A Brief History of Online Advertising
    Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Image credit: Wired.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Content, Landing Page] 30 Terms Every Sales and Marketing Professional Should Know
    A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Content. Crowdsourced Content.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Landing Page] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    This sort of tracking is most relevant when you are aiming to interest your audience, and it involves many of the digital tactics, tracking, and analytics that have become commonplace for social media marketers today. In 1848, James W. Laying the Foundation with Expectations. Good brand presence on a platform means accomplishing all three.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Landing Page] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    1) A Dedicated Blog Subscription Page. This is an old “hack” that many brands seem to forget these days -- having a landing page dedicated specifically to subscribing to your blog. A dedicated blog subscription landing page allows you make your case in more detail than most pop-ups or sidebar forms allow.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Landing Page] Why Nonprofits Should Start Inbound Now
    That's why inbound marketing is all about building trust and authority with people through content. The inbound tactics to attract your ideal prospects include: boosting traffic to your website via SEO-optimized pages and blogs, and earning high quality backlinks. A similar approach can work for all sorts of inbound content.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Landing Page] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Simplified Landing Pages. Dynamic Content Offers. CTA copy on high volume, high impact pages. Video Content. For B2B marketers who are focused on converting visitors and generating demand, it can be tempting to want to put multiple offers on every page. Simplified Landing Pages. Video Content.
<< 1 2 3 ... 12 13 >>