• THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Content, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Instead of the old outbound marketing approach of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] Paid Search & The Truven 15 Top Health Systems
    What kind of landing pages are they using? Landing Page: [link]. Advocate Health Care does a fantastic job with the landing page. It is using a sub-domain to funnel PPC traffic which is highly relevant to the keywords its users are coming from. Landing Page: [link]. Advocate Health Care.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Time and again, visitors who land on my sites using branded or navigational searches are far more likely to convert. Use the navigational keyword in your page title (without keyword stuffing). What It Is.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Content to Get Your Event Discovered. What do they want to learn more about, and how do they like to consume content? Social.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Content, Landing Page] ? 5 Tips for Marketing in a Highly Regulated Industry
    'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Yes, there are usually many, many pages of complex legalese involved, but for marketers working in a regulated industry, this is a critical step. It can also have a huge financial impact.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Content, Landing Page] 5 Reasons to Invest in Interactive Content
    Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. Content Marketing
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Content, Landing Page] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Content, Landing Page] How to Transform Email Subscribers Into Qualified Leads With Video
    'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. What the numbers say about video in email. Four tips for putting video in your email. This sounds counterintuitive, but hear me out.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 15, 2014
    [Content, Landing Page] Tips on Making your Landing Pages Better
    'Hopefully, as part of your strategy to move prospects along the selling cycle, you are using  landing pages in order to deliver on what you promised. Powerful content  - Keep it relevant. If you want to learn more, you might want to read: Are you Using Landing Pages? Don’t focus on key words.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Landing Page] 77+ Resources for Amazing Copywriting
    Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. ContentVerve – Michael Lykke Aagaard’s ContentVerve is all about content, copy, and conversion. 'Copywriting.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Content, Landing Page] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    Then you’d start over from square one … get the offer, get the promotion, get the copy written, get the graphics created, put it all together, get the list, create the landing page, test it all, then BLAST … and again, back to square one for the next one. Did they engage with the content? 'Pure gold. So you’d blast it, right?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Relevant. Figure out what content you need to create. Make a list of relevant keywords.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Content, Landing Page] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. Far from it.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Content, Landing Page] Our 5 Favorite Marketing Automation UIs
    HubSpot also features a generator to help marketers quickly build landing pages without having to write code. This allows marketers to make fast, easy tweaks to the layout and visual content of the page that show up immediately in the preview window. Users can convert any piece of data or content (e.g., HubSpot.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Content, Landing Page] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Organic traffic is from a link on a search engine results page. What are our most (and least) popular pages? This helps you understand what content your site visitors find most interesting.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Content, Landing Page] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. Getting Found Online.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Content, Landing Page] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Content, Landing Page] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 23, 2014
    [Content, Landing Page] Building a case for lead nurturing
    Essentially it means presenting relevant and interesting information on a regular basis and having systems in place to track what visitors read and giving them options to get in touch. 'Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Content, Landing Page] How to Write a Tweet: 8 Formulas to Get You Started
    Hashtags make it easy for people to find your tweets when they''re tracking that hashtag, so you can find more relevant followers. 1) The Basic Shared Content Tweet. This go-to tweet style is the easiest to execute, but many times, people forget to include a relevant hashtag and author''s Twitter handle. marketingtip).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content, Landing Page] 4 Back to Basics Tips to Improve Lead Quality
    Add additional qualification questions on your landing pages to ensure that you only get people who are ready to buy, have the budget, or really fit your target audience. Write content that connects to your audience s o they’ll be eager to read, comment, and share it. Also make sure your email list is still relevant.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Landing Page] The Characteristics of Content That Turns Skeptics Into Believers
    'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Content, Landing Page] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. In other words, don’t underestimate the importance of your content. Ad Retargeting.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Content, Landing Page] 7 Tips for Creating a Better Call to Action
    An effective landing page is a great way to help people find what you’ve promised them in your call-to-action. Digital marketing strategist Rebecca Otis recently outlined the importance of context in a great blog post about content strategy. And remember to make sure the code links to a mobile-optimized landing page.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content, Landing Page] 8 Types of CTAs You Should Absolutely Try on Your Blog
    Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. But all sorts of people visit your blog -- and you don''t want to give them all the same content. Not always. Below are eight ideas to get you started. 3) Tweet This CTAs.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Content, Landing Page] The Cobbler’s Children Have No … Marketing Campaigns
    Use content marketing. You’re going to require fresh content from time to time; you need it for your own marketing, and you need it to set an example for your clients as well as keeping your own growth going. This will connect your agency to relevant content and position you as a source for credible, useful information.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Landing Page] How to Spot a Bad Email List and Turn It Into a Good One
    Nobody with a good email list would give it up to somebody else because its value would decline as more and more irrelevant content is sent to it. Inbound marketing is about trust, value, and relevancy. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.).
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Landing Page] How to Bridge the Gap Between In-Person and Online Lead Generation
    Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers. Instead, take a page from the inbound marketing playbook and offer them something of value. We often use bit.ly
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Content, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    'This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. What Is a Trust Seal, and Does Your Landing Page Need One? Rules of Conversion-Friendly Content Marketing Design [SlideShare]. Enjoy! Here''s How to Start. Please Help?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Landing Page] 9 Quick Ways to Take Your Blog to the Next Level
    you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. So, you still need to actually create that content (i.e., or higher !
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Content, Landing Page] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Why not load up your tweets with as many relevant ones as possible? You''re better off including one relevant hashtag than overloading. 5) Interject your content in conversations. But the key part of the last sentence was "strike up conversations," not "distribute your content.". 1) Try the follow, pause, unfollow trick.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Content, Landing Page] How Do Conversion Paths Work? [FAQs]
    But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. conversion path is comprised of a remarkable content offer, call-to-action, landing page, and thank you page.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Content, Landing Page] 9 Ways to Measure Content Marketing Success
    'Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. On the opposite end of the spectrum, be careful that you’re not too short-sighted and focus on single measures like page views.
  • BIZNOLOGY  |  WEDNESDAY, MAY 14, 2014
    [Content, Landing Page] Eight ideas for building a website that works
    great content). Build a great landing page surrounding the content. Create great content. In the example above, that would be content downloads and subscriber growth. Other metrics might include page views, time spent on the site, number of pages viewed per visit, and so on. That’s obvious.
  • VIDYARD  |  THURSDAY, MAY 8, 2014
    [Content, Landing Page] Pop Culture Perfection: HootSuite Unites the Social Thrones
    Fans of the show will recognize the music immediately, and HootSuite did a fantastic job re-creating the opening scenes depicting each social network as a clockwork kingdom rising from the land, with HootSuite as the continent connecting them all. This is especially relevant when you connect your video to a persuasive call to action.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Content, Landing Page] How to Grow Your Database Through Blog Comments [Quick Tip]
    'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. Relevant Post CTAs. Blog subscribers are interested in reading more of your blog content -- that''s why they subscribed. Keep It Short.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Content, Landing Page] Want to Boost Enrollment? Segmenting Prospective Students Can Help
    Higher email relevance. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Tailoring this content to those that know the area or the state will make them feel special and connected to the school close to them. Better deliverability.
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Content, Landing Page] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    Gating'' Too Much Content. We hold back our best content behind gates. We''ve been told to share relevant content. We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. We are wasting our content. Craving Content.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Content, Landing Page] Hero Conference 2014: Key Learnings in Paid Search
    Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. There needs to be more landing pages and more landing page testing. For every $92 spent on paid media, only $1 is spent on landing page testing/CRO. 'Thanks to Aimclear for the blanket! :).
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Content, Landing Page] How Can You Use Content to Rank Higher in Search?
    It’s the mantra of many, but not one that content marketers use often. Smart marketers realize simply developing content isn’t enough; you have to get that content in front of your end users, your prospects, your existing customers in order to affect the bottom line. Answer Questions to Create Top-Notch Content. Summary.
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Content, Landing Page] 6 Tips to Help Your Hospital Succeed on Pinterest
    Bogging down your boards with overly medical content may not be the best idea. Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners. Pinterest currently boasts 70 million+ users and over 30 billion pins. Why pin it?
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Content, Landing Page] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    All of these people at the forefront understand one fundamental fact about business growth; that you’ll struggle to get anywhere without content. And, even more importantly, that it’s not the quantity or even the quality that can make or break the success of your content. It’s the relevance. Image source. Is it a trend to watch?
  • VIDYARD  |  THURSDAY, MAY 1, 2014
    [Content, Landing Page] 3 Tips For Boosting Landing Page Conversions With Video
    'A high-conversion landing page can be the difference between your business thriving and, well, going out of business. Here are three things you need to know to increase your landing page conversions with an explainer video. 2) Your call to action should be obvious, referenced, and highly visible on the landing page.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Content, Landing Page] How Online Schools Are Using Blogging to Attract Prospective Students
    Many of these online schools have established an engaged social network on Facebook and LinkedIn, while others have adopted a content strategy to answer important questions from both prospective students and their parents by posting educational blog posts on their website. 'Online education has grown consistently in the U.S. DeVry University.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Content, Landing Page] How Smart Marketers Are Sabotaging Their Calls-to-Action
    CTA confusion is a real thing, which is why it''s common to preach only using one primary CTA per page. Instead of worrying about the quantity of primary CTAs on your page, think about the quantity of primary CTAs on your page that help you meet the goal of that CTA. It''s not "jumping off the page" anymore. It did.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Content, Landing Page] Why Your Blog Is Failing
    There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. This post will teach you how to grow a content culture at your company. Do you know?
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Content, Landing Page] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Here’s how: based on what your Sales and Marketing teams agree is a “sales-ready” lead, you offer content to your prospect that is mapped to their buying journey. Then, using marketing automation software , you provide the right content to them based on cues, timing and other information about the lead’s history. Ignore them. How soon?
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Content, Landing Page] Work Hard, or Work Smart? Automate Your Lead Nurturing
    Here’s how: based on what your Sales and Marketing teams agree is a “sales-ready” lead, you offer content to your prospect that is mapped to their buying journey. Then, using marketing automation software , you provide the right content to them based on cues, timing and other information about the lead’s history. Ignore them. How soon?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Content, Landing Page] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Email Marketing. How so?
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Content, Landing Page] How to Grow Your Email List the Right Way [Video]
    Each article you write is a chance for search engines to index your site and for readers to share your content. And since we''ve written an article with this exact title and about this topic, we''re able to generate a lot of traffic and leads from this page. 'Sometimes, it''s okay to take shortcuts in your marketing. Yikes!
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content, Landing Page] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    We may read long-form content and web features galore, but still, we often find that images reign supreme. That deep-seated need to see the world in pictures bodes well for brands with visual content to spare, but surfacing it in a sea of image-based content takes a little work. 'Tumblr. Instagram. 1) Use high-quality images.
  • SYNECORE  |  TUESDAY, APRIL 22, 2014
    [Content, Landing Page] Four Ways Your Sales Team Benefits from Inbound Marketing
    Through the efforts of inbound marketing, your organization will create (either in-house or outsourced) compelling content optimized with call-to-action buttons that link to landing pages. If the sales rep connects with a lead over the phone, they can leverage the fact that the lead was interested in their content online.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content, Landing Page] Which Marketing Analytics Should You Be Looking At?
    Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Look at landing page traffic and conversions.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Content, Landing Page] 8 Types of Content to Help Engage Prospective Students
    This is where your school''s content strategy comes into play. So naturally, you''ll need some content ideas to attract and engage those students. Here are eight types of content that you can create to engage those prospective students online. This can be a great TOFU offer that you should host on a landing page.
  • SYNECORE  |  THURSDAY, APRIL 17, 2014
    [Content, Landing Page] How to Transform Yourself into a Marketing Technologist
    In fact, many marketers lack formal training in or a basic understanding of many quantitative aspects of business that are becoming increasingly relevant in the digital age. Ironically, the ascendency of digital marketing has given birth to a renaissance of sorts in content marketing, much of it written. Here’s the crux of my argument.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Landing Page] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Because promoting tweets instead of your account allows you to craft those tweets to promote your content and links to your landing pages, where these Twitter users can then convert on your offers and become leads. 'Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Content, Landing Page] The Triggered Emails You Need to Make Your Marketing Automation Work
    Triggered emails -- automated marketing messages based on a prospect''s behaviors -- are powerful because they are inherently relevant and timely. The key to an effective email is relevance plus timeliness plus value , and the first two are baked into triggered emails. What to Send: Related Content and an Alternativ e Action.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Landing Page] If You’ve Got It, Use It (Data, That Is)
    few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo). Fandango was using the data – our movie’s start time in this case – to serve up relevant content. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended).
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Content, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Often, that content is a white paper, eBook, webinar or a newsletter. Landing Pages. Thank You Pages. Forms. Workflows.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Content, Landing Page] Using the Unsubscribe Process to Grow Your Company
    There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. If you offer multiple email channels that focus on differing interests, make sure they see all those channels on the unsubscribe page. It’s not as bad as it seems.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Content, Landing Page] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Instead of sending out thousands of brochures and magazines, offer this content online -- specifically through downloadable PDFs that are available in exchange for personal contact information. You can host this content on landing pages and promote it via your social channels and on your website homepage.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Content, Landing Page] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Email opt-out landing pages —an email marketers worst nightmare is an opt-out. He shows an example of retailer Bonobos’ opt-down landing page. Next up, a super interesting session on SEO from MOZ’s Content Astronaut, Cyrus Shepard. We have to actually be contextually relevant to queries. Wednesday Keynote.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Content, Landing Page] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    Leveraging the expertise of recently acquired Insightera and applying it to native landing pages (as well as pages built and hosted in the most common content management systems), Marketo has creating an exciting opportunity to: 1) Engage more of the prospects that are likely to buy. What has driven rise of Amazon?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Content, Landing Page] B2B Websites: How To Generate More Leads
    Here are some the most important tactics: Use Content Marketing and Blogging. Content is the fuel for all your lead generation efforts. Your content must demonstrate a deep understanding of your prospects’ and customers’ pain points , and guide them toward solutions. In other words, your content should not be all about you.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Content, Landing Page] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Sitelink Requirements.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Content, Landing Page] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Just 1-2 CTAs per page. What is Conversion Optimization?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Landing Page] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Content, Landing Page] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. If you discover you are marketing to that audience, you might highlight technical specs in your landing pages and nurturing strategy.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content, Landing Page] How to Amplify Your Reach With Content Discovery Platforms
    'As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. This is where content discovery platforms come in. To that end, here''s how to set up and optimize your content discovery campaigns so you can get the most out of them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Content, Landing Page] What Raising a Toddler Can Teach You About Engagement Marketing
    Are they viewing your content on their mobile phones predominantly? If so, responsive design templates are a must for delivery of your email and landing pages. It is the marketer’s job to break through this noise with timely, relevant, and persistently engaging content. And the comparisons don’t end there.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] The Secrets to Creating a Lead-Generating Ebook [Video]
    In reality, the written content is just one of many moving parts. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan. 'Creating an ebook? Wrong.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] Spring Cleaning for Google Analytics
    Such as a contact form which has a new thank you page or now there are multiple forms and the old thank you page no longer exists. Another common issue with goals that are not converting is that the page is no longer easily accessible. For example, a landing page put in place for a paid campaign that is no longer running.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). Citing third-party sources that support your contentions is a great way to increase both the value of the white paper to the reader and your brand’s credibility. How many pages did he or she read?); 'Though the format is sometimes misused (i.e.,
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Content, Landing Page] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Content, Landing Page] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    How Website and Landing Page Personalization Creates Relevance. Now let’s assume both contacts click on the banner in the email, which directs each of them to a landing page. Is your organization creating personalized, relevant experiences for your website visitors? Persona based marketing tools.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Landing Page] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement. This couldn''t possibly be true -- otherwise everything I know about content is pretty much a lie!
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Content, Landing Page] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    With buyers doing so much research before first contacting the seller, companies are using content marketing to insinuate themselves into that first 57% of the buyers’ research. Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Landing Page] How to Create a Business Card That's Actually Useful
    To read more content like this, subscribe to Insiders. Content marketers out there will understand this one: Have you experienced a time when someone wants to say 1,000 words worth of content in 100 words worth of space? Unfortunately, 2 pages of content won’t fit in a 3.5” Rebel By Choice.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Content, Landing Page] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Here’s a checklist of 15 places to share your video marketing content every time you have something new.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Content, Landing Page] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content. How to Write a Standout Resume and Land Your Next Marketing Job.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Content Strategy. But don’t worry.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” After discussing the benefits of gaining blog subscribers, provide a link to relevant articles you’ve previously written on the topic. Example: Curious how content marketing could help your organization reach its marketing goals?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] How to Write a Standout Resume and Land Your Next Marketing Job
    Your ability to write headlines that take content viral? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Landing Page] More Eyes on Your Video – How and Where to Share
    Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. According video on your homepage or landing pages is an easy win – when it comes to calls-to-action, what’s more compelling than a “play” button?
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Landing Page] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    It should include the basics like keywords that are relevant to your products or services, along with a link back to your website. If your company is giving anything away for a promo or holding a drawing, make sure the giveaway is something of value and relevant to your company. If you will demonstrate new products. 4: Blog!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Content, Landing Page] How to Extend Your Reach and Get More Leads with Paid Email Programs
    First, ask yourself: which organizations in your industry are known for relevant news or particularly engaging commentary? As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. If you’ve co-created a content asset, you could find a vendor whose database is relevant to both partners.
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Landing Page] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. And who doesn’t want relevant traffic? Feed.ly.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Landing Page] Optimize Your AdWords Campaigns
    Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Landing Page] What Is Conversion Rate Optimization? [FAQs]
    Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. Because of Google''s recent algorithm updates , the search engine tends to serve people content that''s most relevant to them. to 25.4%.
  • SYNECORE  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Landing Page] Six Tips to Creating the Perfect CTA
    CTAs can be used on product pages, display ads, email campaigns, social media channels, and in direct mail. The only place they aren’t used is landing pages. It is a newspaper term for putting the most important headlines highest on the page because that is where the will get the most views. 3) Use Content.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Content, Landing Page] What’s An “Online Lead Development Ecosystem”?
    To attract new visitors, your site needs to be set up using the most current SEO best practices, which means that you should be utilizing meta data to frame your content, building links back to your site from other authoritative sources, and, most importantly, creating unique, indexable content on a regular basis. Your – what ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Landing Page] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Tasks such as recording call activities, keeping track of sales calls, passing relevant call details on to superiors, and presenting approved marketing collaterals to healthcare providers, are now done automatically. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S.
  • B2B MARKETING MENTOR  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Landing Page] Getting Real(-time) with Market Research
    'Content marketers are constantly looking to create and distribute compelling content that resonates with their target audience. Your audience is inundated with article content—much of it mediocre. As a result, it’s more difficult than ever for your brand’s article content to stand out from the noise. Featured
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Landing Page] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. page-relevant unique meta description? Have Content, Be Social by BroadSuite. Ways To Unlock The Benefits Of Semantic Search by Search Engine Land. Which need to be discarded?
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Content, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
    Create Remarkable Content. The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Landing Page] Why Do Enterprises Struggle to Adopt Inbound?
    These companies need to engage in meaningful and relevant dialogue with their potential customers , long before they ever speak to sales. 3) Commit to content. Inbound doesn''t work without committing to creating valuable content on a regular basis. There are a few primary reasons why this has occurred. Deep Pockets. million.".
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Landing Page] Landing Page Design 101: What the Helvetica?
    'When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. Landing pages are also called “lead capture pages” because that is exactly what they are. Share!
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