• KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Landing Page] 3 Ways Interactive Content Converts New Visitors Into New Leads
    But with all the content bombarding our visitors on a daily basis, how can we catch their attention and hold it long enough for a conversion? Producing high-quality, relevant content topics is the first step, but delivering them in a highly effective format is really where you can drive results.  Active Content Experiences.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    Hopefully, you are planning content around keywords, so there’s no question about which keywords are appropriate for a piece of content. All that remains is to use those keywords well—whether they appear in search results, in the content, or behind the scenes. Search snippet for Yoast’s SEO plugin landing page.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Lead Liaison and Citrix’ GoToWebinar Join Forces
    It is nutritional content that is relevant, up-to-date, and interactive. Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. What could be more efficient than that?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] How Your Content Marketing Can Get an Extra Lift From Influencers
    better, mutually beneficial approach is partnering with them to improve everyone’s brand. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. No matter where you are in your content marketing campaign, influencers can help take you to the next level. Influencers can keep content relevant.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices. AMP enables content to load near-instantaneously by removing JavaScript from the page.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Landing Page] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Landing Page] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. Videos & Product Pages.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Landing Page] How Can Schools Incorporate Video into Their Admissions Marketing
    Using video boosts engagement and conversion rates in pretty much every type of marketing content, from landing pages to emails. All your video content should make its way to your YouTube channel, but if you're putting all your video focus solely on YouTube, you're missing out on opportunities. They're conversion tools.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Landing Page] The Best of the Best: 2016 Video Marketing Awards
    It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. The videos were released over 12 weeks, and are now evergreen content that they can leverage across digital platforms and in email campaigns. Big time.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Landing Page] The Anatomy of a Lead-Generating Website
    Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. How to Optimize Landing Pages for Conversions (free ebook).
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Landing Page] 3 Core Sales Support Services Your Agency Needs To Offer
    Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. To remain relevant, SLAs should be revised at least every 6 months. Imagine a world where a marketer creates a landing page on Monday. increase in revenue.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Landing Page] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] Three Ways to Improve Personalized Marketing
    It’s been quoted 60-percent of marketing entities admit they struggle to personalize content in real-time. Learning to personalize content and offers based on a prospect’s location is important to personalization. DYNAMIC CONTENT Take advantage of personalization with dynamic content. You sell birdseed.
  • BIZIBLE  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] How To Report On Content Marketing [Part 4 of 5]
    Content marketing has established itself as a central feature of most B2B marketing strategies. Even though the majority of marketers believe that their content is working, they struggle to prove it with data. So how should content marketers track and measure their results, and what reports will help them prove their value?
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] The Top Email Marketing ROI Trends to Watch in 2017
    Testing subject lines and content, personalizing messages based on audience demographic, or using behavioral triggers like cart abandonment—all can be automated at scale via email. However, email is changing, and marketers don’t get a free pass when it comes to optimizing for mobile or providing relevant, timely content.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Content, Landing Page] 19 Brands with a Cult Following (And What You Can Learn From Them)
    Second, LaCroix is quick to adopt relevant trending hashtags like #Whole30approved (to promote its partnership with Whole30 nutrition) and branded ones like #LiveLaCroix. And while a 41-year run is prone to its share of tough seasons and dry spells, this sketch variety has remained strong and relevant. The answer is simple. But how?
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Landing Page] GEOIP-Based Segmentation for Targeted Marketing
    Marketers reach audiences with relevant messages when targeted segmentation strategies focus on certain demographics. This focuses on past purchases, page visits, downloads and other interactions. This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Landing Page] The Right SEM Strategy for Schools
    You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. SEO is about building a strong content foundation that earns you more attention as time goes on. On-page SEO. Off-page SEO. Education
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2016
    [Content, Landing Page] 5 Account-Based Marketing Pitfalls to Avoid
    Part of ABM's effectiveness is its ability to provide very relevant and detailed data. Not Maximizing Value of Existing Content. This is a huge mistake because new content may not be necessary for each of your targeted accounts. Not Personalizing the Content for Each ABM Campaign. Account-Based Marketing
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Content, Landing Page] 5 Brands That Make Original Research Look like an Art Form
    In the world of content marketing, however, original data is more than just brand storytelling’s response to that “nine out of 10 dentists agree” trope. Research, in terms of content strategy , is about delving into an industry-specific issue or problem and offering insight or solutions. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [Content, Landing Page] How a Content Refresh Can Help You Stay Relevant
    Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Content, Landing Page] So You Want to Create Content That Actually Converts?
    Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. as a means to measure content performance. 
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Landing Page] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Although outbound strategies still hold relevance in today’s marketplace, inbound marketing remains the more economical, consistent and transparent philosophy in business advertising. Write Guest Posts for Partners —Write exclusive content for channel partners with a byline back to your company’s homepage. Enter new marketplaces.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Landing Page] B2B Marketers Lose with Inbound Only Strategies
    B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published it in the “Resources” section of your website, gated the content to capture leads, and now you’re done…wrong. Create compelling content to publish on your website. 2. Why does this matter?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Landing Page] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. What content formats do they like and share? Publish Targeted Content to Your Social Media Profiles.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Thanks, Apple!).
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Content, Landing Page] 4 B2B Marketing Strategies for Lead Generation
    This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics).
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Content, Landing Page] How Experts Create Thought Leadership Content to Achieve Growth
    Thought leadership content. Thought Leadership Content Defined. Thought leadership content is educational material — text, audio, video, or other formats — that addresses the interests and challenges of a particular audience. Done right, thought leadership content accomplishes the following: Demonstrates expertise.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Content, Landing Page] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The pages that rank highest for a keyword represent the type of content people are looking for most often when searching that particular keyword.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Content, Landing Page] 6 SEO Strategy Basics Your CEO Should Learn
    Can we remove some copy from the page?” As you likely know, brands can’t just decide to top search engine results pages (SERPs), flip a switch, and make it so. At last count, there are well over 200 individual factors that go into determining where a page will land in SERPs. Start with these six points. 1.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Landing Page] How to Write a Job Ad That Excites Candidates
    write a variety of copy, including articles, landing pages , sales emails, and job advertisements. So, yes, relevant keywords are still important, especially when writing job ads. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”. Nice work.”. Benefits. APPLY NOW.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Landing Page] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Highly relevant. Entertaining. Fresh.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    But before you walk through the content and logistics of your campaign, it’s important to determine which objectives matter most. Note: A/B testing is relevant for non-digital channels as well. To get 300 prospects to my landing page and sign up for a webinar. How Direct Mail Marketing Outperforms Other Digital Tactics.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset. Work smarter, not harder.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Landing Page] Marketing Automation Hacks
    In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Just be sure to update the information relevant to the new program or asset. Work smarter, not harder.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Landing Page] What You Gain (and Lose) With Ungated Content
    Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Drift, a business-centric messaging app, made headlines this summer when it ditched email forms on all premium content, and the digital marketing community reacted in a big way. No such thing as a free e-book.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Landing Page] What Wikipedia Doesn’t Tell You About SEO Techniques
    Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? If you haven’t, I suggest the buttered cat paradox.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Landing Page] Why A/B Tests Are Just Part of the Story
    To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Ultimately, the success of re-positioning a button, using a different headline or a complete re-design of a landing page will be based on quantitative data. Do You Ask the Right Questions?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Landing Page] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    As a content marketer, I see the answer box snippet as an empty plot of prime real estate calling my name. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is content marketing?” Create Relevant Content. Step 2: Create Relevant Content.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Landing Page] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Bad answer: anything that sounds ignorant or evasive. 4) How do you approach on-page SEO? The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. High-quality backlinks and strong technical SEO will do little for weak, thin, or unfocused content.
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Landing Page] 5 Examples of Visual Elements Your Email Marketing Needs
    Using relevant imagery such as the one presented can have a big effect on how well emails will be able to convince customers to shop on a site. 2. But what if you could make it almost jump off the page? User-generated content. But it doesn’t have to be, especially if you use content created by your customers and fans.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Landing Page] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Not always.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Landing Page] Selling Digital Content? Seven Questions to Answer
    More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Consumers Will Pay For the RIGHT Digital Content. Why the change? Conversion.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Landing Page] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Landing Page] A Brief History of Online Advertising
    Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Image credit: Wired.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Content, Landing Page] 30 Terms Every Sales and Marketing Professional Should Know
    This refers to the process of testing two different variations of a single variable to determine which one performs best. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. Content. This is the “road map” of an organization’s content creation.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Landing Page] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    This sort of tracking is most relevant when you are aiming to interest your audience, and it involves many of the digital tactics, tracking, and analytics that have become commonplace for social media marketers today. In 1848, James W. Laying the Foundation with Expectations. Good brand presence on a platform means accomplishing all three.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Landing Page] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    To paraphrase another Disney classic, just look for these blog necessities; these simple blog necessities. 1) A Dedicated Blog Subscription Page. This is an old “hack” that many brands seem to forget these days -- having a landing page dedicated specifically to subscribing to your blog. Yes, you read right. So, test it out!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Landing Page] Why Nonprofits Should Start Inbound Now
    That's why inbound marketing is all about building trust and authority with people through content. The inbound tactics to attract your ideal prospects include: boosting traffic to your website via SEO-optimized pages and blogs, and earning high quality backlinks. similar approach can work for all sorts of inbound content.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Landing Page] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Simplified Landing Pages. Dynamic Content Offers. CTA copy on high volume, high impact pages. Video Content. For B2B marketers who are focused on converting visitors and generating demand, it can be tempting to want to put multiple offers on every page. Simplified Landing Pages. Video Content.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Landing Page] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Ultimately, more information will result in better decision-making when it comes to content creation and promotion. Step 3: Build Your Landing Page. Goals should be very specific.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Landing Page] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. that rank on page 1 of the search results for your top keywords.
  • HG DATA  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Landing Page] 3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From
    Lesson One: Creatively Fuse Content and Product. The Denver home of Chipotle’s founder and CEO may be on the market , but in 2014, Chipotle took a bold and innovative approach to content marketing with a campaign slash “author series”, entitled Cultivating Thought. People talk. B2B Marketing: The Struggle to Evoke Human Emotion.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Content, Landing Page] Everything You Need To Know About Marketing Attribution
    Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page. This can be the same page, but it doesn’t have to be.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Landing Page] How to Live Stream Successfully: A Preparation Checklist for Marketers
    YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. You’ll be taken to your events page -- any live streams that you’ve scheduled will be listed here. Go ahead -- you’re not alone. How Live Streaming Works. Where. YouTube Live.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Content, Landing Page] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    You can choose to use a color that is the same as the elements on your website, landing page, or email to bring the content together and make it look more professional, influencing a higher percentage of your audience to click play and ultimately convert. 3) Keep It Short. video that converts needs to be clear in its goal.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Landing Page] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Some are legally required -- like ones used by liquor companies that verify the user's age -- so they won't impact the page's rank. Source: Google.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Content, Landing Page] 5 Key Tips for Driving Attendance at Field Events
    However, I’d argue that for online events, the topic and content being presented are paramount; the format, agenda, and speakers for the event: less so. Not everything has to fit on an email – a more detailed agenda or speaker info is great landing page fodder and could help you close the deal. Sell the event, not the product.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Content, Landing Page] 5 Ways to Get Personal With Your Audience at Scale
    If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Ensure that the functional components of your site match the forms of communication that are most relevant to your target audiences. Develop Messaging Categories.
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Content, Landing Page] How to Build the Business Case for Purchasing Marketing Technology
    10% of our email list is unsubscribing every week because we can’t segment and send them relevant content. Building a business case for interactive content? Content loading Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Reduce spend elsewhere.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Content, Landing Page] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Your brand’s content strategy and tactics should be sound. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. These could be blog posts and/or newsletter content.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Content, Landing Page] [INFOGRAPHIC] The Periodic Table of ABM Elements
    There are tons of elements, from lists and demand channels to content and measurement. When content is personalized, it’s more relevant, helpful, and persuasive. CONTENT. In the teal and light teal block, we have the types of content that can be used in ABM initiatives. Here it is: (click on image expand). MARTECH.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Landing Page] 114+ Copywriting Formulas to Get Traffic & Leads
    Start from the start, or just pick the chapters that are most relevant to you. Headlines for High-Converting Landing Pages. great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. Cliffhanger – Hint at what is in your content, but don’t give away everything.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Content, Landing Page] How to Promote Your Website and Increase Your Online Presence
    Effective design and structure is important, but understanding what works and addressing your different audiences with relevant content in a clear and understandable way is more critical. Our research does show that the “team leadership” pages are one of the most popular sections on professional services sites (right after “about us”).
  • RADIUS  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Landing Page] 5 Direct Mail Mistakes Marketers Should Avoid
    Nowadays, buyers are wary of clicking “too much” to access a landing page or content. For example, don’t send respondents to a web page that asks them to fill out a form.  Create a personalized offer that is relevant to their current stage and make it easily accessible. 4) Forget to follow up. Click to tweet.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Landing Page] Bizible’s Ultimate List of Paid Media Resources
    They explain the keys to success for B2B paid search, including how to discover the correct long tail keywords, convert on landing pages, and optimize efforts based on revenue data. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. Paid media plays a role in almost every business.
  • VIDYARD  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Landing Page] No More FOMO: Building a Modern Live Streaming Strategy
    Your audience wants more live content. Not only that, they’re also dying for content that’s authentic, something less fabricated than a meticulously planned out video set. Extending Live Content Beyond Now. But the truth is, if you don’t find a way to leverage that content after the live event is over, you’re missing out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Landing Page] Content Not Getting Enough Love? Try These 5 Easy Fixes
    It’s no secret that marketers are attention seekers, at least when it comes to content. We see it all the time; a company produces an interesting piece of content, and then it just sits there waiting for some love before getting lost in a sea of sameness as other content marketers produce similar material. Have Fun!
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Content, Landing Page] Turn Your School's Website into an Application Generating Machine
    Your website may present strong content, but does it provide a pathway for website visitors to reach back to your school? You need to use your content to delightfully nurture them down the path from first visit to application. Where do your "APPLY NOW" buttons convert well – on program pages, but not the home page or campus life pages?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Landing Page] 18 Tips for Planning a Flawless New Product Launch
    In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 5) Share your messaging with everyone. You’ll want to seed this content for SEO purposes and to establish your company as experts in the market. Quite simply: If you have big news, you need a big plan. Let's walk through them below.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    Write Quality Content. When it comes to SEO and creating content that will rank at the top of the search results, I like to make sure I have all of my angles covered. Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. Do Topical Analysis for Key Pages.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [Content, Landing Page] What B2B Marketers Need To Know About Video
    Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. We created a formula accounting for the number of recent views, the value and quality of the content, and the age of the video. The Results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Content, Landing Page] Debunking 10 Common SEO Misconceptions
    Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. 2. SEO Is Dead. Why?  .
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Landing Page] 21 Things Recruiters Absolutely Hate About Your Resume
    Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. In fact, you don't need to add any classes -- but it's OK if you want to list a few important ones relevant to the job you're applying for.".
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Content, Landing Page] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. It also gives you the option of customizing what content you send them. 3. You don’t have to bring Cirque du Soleil magnetism to your content, but do the best you can.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Content, Landing Page] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Content, Landing Page] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Use marketing automation to maintain consistency across the brand, optimize your content for search rankings, and to get the most from live and virtual events. You can also use marketing automation to test landing page copy , headlines, and calls to action to see what works best and drives the most leads for your company.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Content, Landing Page] Top 10 Marketing Automation Mistakes
    It’s these repeatable programs that are prime candidates for A/B testing – subject line, headline, message, offer, landing page, etc. If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. Launching lead scoring too soon. irrelevant.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Content, Landing Page] The 9 Circles of B2B Marketing Hell
    Sure, you can push out multiple pieces of content a day and saturate the market with your thoughts and your brand, but how much value are you really gaining from that? Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Landing Page] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Content Marketing Tools.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Landing Page] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. thank-you page (i.e.,
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Content, Landing Page] Does Your Content Marketing Strategy Lack Action?
    Content is king, and content is everywhere. Yes, your content is adding value. Search engines are indexing your content and potentially serving it in results. Here are a few ideas of how to use your blog content more effectively: Share it on social media. Engage with the content shared on social media.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Content, Landing Page] 15 Effective Ways to Reduce Cost Per Acquisition
    Because “search marketing” is now considered to be one of the most effective ways to reach a particular demographic, lowering CPA has never been more relevant than it is today. Optimize Your Landing Page  . Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Content, Landing Page] How to Optimize Your Promotion Channels & Increase Conversion Rates
    When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Social.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Content, Landing Page] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. What you want to know is how you can tweak your ad content and targeting to improve your campaign’s performance.
  • SNAPAPP  |  MONDAY, JULY 11, 2016
    [Content, Landing Page] 3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)
    In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall. 3 Key Takeaways from the 2016 Lead Scoring Survey Report. Implications for Content Marketing. Create content for different sections of funnel.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Content, Landing Page] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. Keeping your ads current and relevant will ensure that prospects have a positive and pleasant user experience, and eventually become paying customers. As marketers, we know the importance of having great landing page copy. What Is a Search Ad?
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Content, Landing Page] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value. 80% Of Our Visitors Take Our Desired Content Path.
  • READYPULSE  |  WEDNESDAY, JULY 6, 2016
    [Content, Landing Page] 6 Do’s & Don’ts for Instagram for Business
    By doing this, your followers will come to know roughly when they can expect to see your content. If you are trying to measure engagement, perhaps likes or comments may be more relevant for you. Don’t be afraid to join in on brand or industry relevant conversations, track hashtags or ask questions to build the conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Content, Landing Page] Is Your SEO Actually Working? 3 Ways to Find Out
    While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. The importance of each individual keyword depends on search volume and its relevance to your business. like metrics.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Landing Page] Effective Lead Nurturing in Stages
    Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Landing Page] 13 Expert Resources on Reducing Bounce Rate
    As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! First Page Sage, What's A Good Bounce Rate For A B2B Site?
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Content, Landing Page] How to Harness the Power of a Referral Marketing Business
    The key is that the program is formalized into a marketing program (rather a series of one-offs) with a plan, strategy and tactics, metrics, and content. Share a well-designed landing page with the customers you are confident would be willing to advocate for you. What can referral marketing do for your company?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Content, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. It can be frustrating for your visitors to have to scroll all the way up just to access another page. Mobile Messaging. Mobile Apps.
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Landing Page] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Review the Content Marketing ROI Checklist to make sure your content is on point. Make sure that your content asset description is short and to the point. Successful marketers leverage every opportunity to optimize their #content.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Content, Landing Page] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Which data points are most relevant to your business? Another key factor in being an efficient marketer involves building the right templates, especially for email and landing pages. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Content, Landing Page] Organize Your Campaigns to Maximize Paid ROI
    Systematic Campaign Organization builds a solid foundation to expand online advertising effort by creating themed messaging via keywords, ad copies, and landing pages. With Captora’s Top of Funnel Marketing technology , marketers can create a consistent end-to-end user experience from keywords to ad copies to landing pages.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Content, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] How to Master Local Lead Generation
    You need to continuously find ways to make your business relevant to your local community. You can, then, optimize its content to target your local audience specifically. By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Localized SEO.
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