[Content, Landing Page] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). Let''s dive right in. Awareness.
    [Content, Landing Page] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This may be related to the product category or your specific industry, but general enough that the right people will find the group relevant and interesting. Know What Content to Share. You can do that through content. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
    [Content, Landing Page] 4 Creative Ways to Make Your Website More Personalized
    In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. Dynamic Content Customer: Welcome back!
    [Content, Landing Page] 7 Ways to Spot Epic Copywriters for Your Site
    'Need some web content for a landing page? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with  SEO best practices and know how to effectively optimize the content they create.
    [Content, Landing Page] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. understand individual customer journeys to deliver relevant messages, content and offers in real-time and on. hearts and minds with contextual experiences, in addition to useful content. general way.
    [Content, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
    [Content, Landing Page] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
    [Content, Landing Page] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    1) Put a phone number prominently on your website, lead forms, emails, content offers, and landing pages. Test the placement, size, color, and overall treatment of your phone numbers on your landing pages and website. Send them content that speaks directly to their use case and pain points.
    [Content, Landing Page] The Psychology of Personalization: Why We Crave Customized Experiences
    Presumably, the TV industry was creating content for us. And by “personalized experience,” I mean an interaction or engagement with a piece of software, a piece of content, or a person (duh) that leaves you feeling like your interests and preferences were actually being taken into account. Relevance to the Rescue. No Netflix.
    [Content, Landing Page] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. In emails and landing pages, show prospects how many people with the same profession have downloaded this certain ebook or template. This is relevant to companies that have storefronts. 8) Scarcity.
    [Content, Landing Page] How Twitter for Business Will Become a Serious Advantage
    Now try to figure out how to distill the few, relevant snippets out of these coursing, conversing masses – not easy, is it? For buyers, this means less irrelevant, unhelpful, or off the mark marketing content that doesn’t answer the right questions , and quicker, more concise interactions that get right to the point.
    [Content, Landing Page] Why inbound marketing messages should be sent on a regular schedule
    If you’re giving something away—like an ebook—this is a great time to use a custom landing page. Each message you send out must be relevant, useful, and interesting for your customers. Make a schedule for sending out high quality content that is realistic. Do this right away. Give them something for joining the list.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Landing Page] 8 Data-Driven Tips for Using Images in Blog Posts
    In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Ninety-four percent!
    [Content, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. Discover relevant keywords and phrases. This informs all kinds of things including your content marketing strategies, talk tracks, and persona refinement. Deliver the Content They Want. Know Who They Are.
    [Content, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Brand & Content Trending
    [Content, Landing Page] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Premium Content Offers. Let me open your eyes to the world of premium content offers.
    [Content, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. Twitter.
    [Content, Landing Page] 5 Email Metrics that Matter to Marketers
    If suddenly you have a spike in your bounce rates, look first to email content and structure. Test different versions of your opt-in landing page to optimize the volume of email subscriptions. Use a pop-up window or a splash page to encourage website visitors to sign up to receive email. Did your audience love it?
    [Content, Landing Page] 5 Email Metrics that Matter to Marketers
    If suddenly you have a spike in your bounce rates, look first to email content and structure. Test different versions of your opt-in landing page to optimize the volume of email subscriptions. Use a pop-up window or a splash page to encourage website visitors to sign up to receive email. Did your audience love it?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Then, in late September, Sidekick Growth Marketer Anum Hussain added in Slide 9, which is a CTA to download the SlideShare as a PDF: Out of the next batch of views the presentation received with this new slide, 2% of all visitors downloaded from the landing page -- a 400% increase. Content Creation Lead Generation 1) Title.
    [Content, Landing Page] SMX East 2014: Key Takeaways & Statistics from the Show
    Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.
    [Content, Landing Page] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Management might start to wonder if all the content creation efforts are worth the investment. Focus on these five areas to know. All aboard!
    [Content, Landing Page] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. The Landing Page).
    [Content, Landing Page] Creating Targeted B2B Content with Account Based Marketing
    Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Targeted Content in a B2B World.
    [Content, Landing Page] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    The first step in creating a successful campaign is targeting relevant keywords. Create Relevant Ad Copy. Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. Drive Traffic to a Detailed Landing Page.
    [Content, Landing Page] Bridging the Email Marketing Gap Through Personalization
    In most email inboxes these days you see the subject line followed by a little snippet (preview) of the email content. Just make sure you are leading your email with strong content that will further help draw people into opening your message. Be a Friendly Sender. Send One-to-One Emails. Get creative! If not, don’t worry.
    [Content, Landing Page] Leads and sales is what business owners understand
    This is where Virally can really add some value to a marketers fleet of tools as we help identify the people who are interested in your or your clients products and services and help spread that message to a relevant audience on the platforms they use. Visitors then use their social accounts to access the content and share it if they wish.
    [Content, Landing Page] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Build a Content Plan. Create Buyer Personas. Check it out !  .
    [Content, Landing Page] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Build a Content Plan. Create Buyer Personas. Check it out !  .
    [Content, Landing Page] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Simply create an image that contains your content’s headline and a visually striking background and your tweets will stand out. Relevancy always increases click through rates.
    [Content, Landing Page] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You need to optimize that content, promote it, share it, and get it in front of the right people. If you''re offering them helpful and relevant information, they''ll appreciate that you thought of them and might think of you more as a trusted source of information. Content discovery platforms like Outbrain and Taboola also can well.
    [Content, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
    'Marketers personalize emails to provide recipients more relevant content. Visitors want to see information that''s relevant to them, not a generic audience. But there''s a fine line between providing information that''s helpful and relevant. 1) Show mobile viewers mobile-friendly content. What does this look like?
    [Content, Landing Page] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? Research your own customers to help determine what kind of content catches their eye when they scan rows of marketing email.
    [Content, Landing Page] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. an email landing page). Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard.
    [Content, Landing Page] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    But marketing automation can’t run without content. . More than three-quarters of those invested in marketing automation say that developing processes and content is instrumental to success with the technology. Without Here are six ways to align content marketing and marketing automation: 1. Align Content to Sales Stages.
    [Content, Landing Page] Unique Ways to Build Your Email List
    Unique ways to collect email addresses: Sign up page – Including your sign up form on multiple pages of your website is a must, but having a nicely designed landing page specifically for sign ups is also a nice touch! Make your sign up form easy to find by placing it prominently on each page of your website.
    [Content, Landing Page] The 3 & 5 of Winning Drip Marketing Campaigns
    Getting people through the sales funnel requires momentum that is generally powered by content. And the content must be valuable to recipients, else their next step might be out the door and into the open arms of your competitor. One-click landing page and form design. Similarly, there’s the Law of 29. Take your time.).
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Landing Page] How to Increase Email Response Rates
    Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. Click throughs — what percentage of readers click through to your landing page? Email marketing is actually alive and kicking harder than ever.
    [Content, Landing Page] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. These networks give me the ability to get my brand and content in front of thousands of relevant Internet searches every single day.
    [Content, Landing Page] “Eat This—It’s Good For You”
    It’s all about connecting with your audience in a way that is relevant to them. How will you communicate, distribute and make them remember and share your valuable content in a way that is not just palatable, but appetizing, appealing, attractive, memorable? Ways to Package and Present B2B Content…the Kind You WANT to Eat!
    [Content, Landing Page] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. For each campaign, our marketers could create matching landing pages and forms, with all resulting data being pushed to the database in real time. Booooring.
    [Content, Landing Page] Are You Ready For the Future of Email?
    We like content, and LOVE design, so it’s important that things look pretty because we judge books by their covers very quickly. If you’re not, you’re missing out on half the engagement you should get, because you aren’t getting across all the devices that your prospects are engaging with content on. It’s ‘all-bound.’ That’s great.
    [Content, Landing Page] The Anatomy of an Optimized Blog Post [Infographic]
    Your blog post URL is one of the first things that search engines crawl on a page, so make sure to include keywords in it and make it reader-friendly before posting. 3) Some Relevant Keywords. 8) Relevant Internal Links. Want to dissect more best practices for landing pages, homepages, social posts, and emails?
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content, Landing Page] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. 1) Turn Blog Content Into an Infographic. Content Creation Social Media
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Landing Page] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Relevant. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy). Set up a landing page for a demo or consultation. Turn that into your "about us" page.
    [Content, Landing Page] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    To read more content like this, subscribe to Insiders. Your job as an inbound marketer (sitting in the corner of the ring with your water bottle and smelling salts) is to help Sales identify these soft spots so that they can focus on them without taking a lot of body blows or making wasteful windmill left hooks that never land.
    [Content, Landing Page] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Landing Page] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Landing Page] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage? ”).
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Content, Landing Page] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Search algorithms are becoming increasingly smart about content and context. When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic.
    [Content, Landing Page] Intermediate Techniques to Build a Better Email Marketing Campaign
    'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. They should find themselves on a page that clearly delivers what they expected to find. Offer strategies.
    [Content, Landing Page] Questions from the 5 Futuristic Email Tactics Webinar
    Needless to say, it is absolutely critical that your email conveys a relevant, engaging message to an appropriate target audience. 3)     Are you able to integrate email with social media and website landing pages connecting the lead data? Make sure to have an email opt-in in your Facebook page. Stick to basic HTML.
    [Content, Landing Page] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
    [Content, Landing Page] Landing Page Best Practices You Should Still Test For Yourself
    Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Landing Page] 57 Little Things to Double Check Before Your Website Launch
    Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? One that you could use for enterprise websites, microsites, landing pages, and everything in between? Page Content. Scripts are optimized across web pages. Design.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Landing Page] You���re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. I’m not dissing any of these content types or outlets.
    [Content, Landing Page] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    We have been talking about the intersection of sales and content marketing for B2B companies. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume. View Your LinkedIn Profile as a Web Page to be Indexed. Tom calls this inbound social selling. Use the Right Keywords.
    [Content, Landing Page] The Inbound Marketing Methodology Explained [VIDEO]
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Instead of the old outbound marketing approach of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] Paid Search & The Truven 15 Top Health Systems
    What kind of landing pages are they using? Landing Page: [link]. Advocate Health Care does a fantastic job with the landing page. It is using a sub-domain to funnel PPC traffic which is highly relevant to the keywords its users are coming from. Landing Page: [link]. Advocate Health Care.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Time and again, visitors who land on my sites using branded or navigational searches are far more likely to convert. Use the navigational keyword in your page title (without keyword stuffing). What It Is.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Landing Page] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Content to Get Your Event Discovered. What do they want to learn more about, and how do they like to consume content? Social.
    [Content, Landing Page] ? 5 Tips for Marketing in a Highly Regulated Industry
    'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Yes, there are usually many, many pages of complex legalese involved, but for marketers working in a regulated industry, this is a critical step. It can also have a huge financial impact.
    [Content, Landing Page] 5 Reasons to Invest in Interactive Content
    Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. Content Marketing
    [Content, Landing Page] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. Keep in mind two things: 1) your marketing goals, and 2) your call to action.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Content, Landing Page] How to Transform Email Subscribers Into Qualified Leads With Video
    'In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. What the numbers say about video in email. Four tips for putting video in your email. This sounds counterintuitive, but hear me out.
    [Content, Landing Page] Tips on Making your Landing Pages Better
    'Hopefully, as part of your strategy to move prospects along the selling cycle, you are using  landing pages in order to deliver on what you promised. Powerful content  - Keep it relevant. If you want to learn more, you might want to read: Are you Using Landing Pages? Don’t focus on key words.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Content, Landing Page] 77+ Resources for Amazing Copywriting
    Explore this site if you want to learn how to create (and market) content that engages and converts. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. ContentVerve – Michael Lykke Aagaard’s ContentVerve is all about content, copy, and conversion. 'Copywriting.
    [Content, Landing Page] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    Then you’d start over from square one … get the offer, get the promotion, get the copy written, get the graphics created, put it all together, get the list, create the landing page, test it all, then BLAST … and again, back to square one for the next one. Did they engage with the content? 'Pure gold. So you’d blast it, right?
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Landing Page] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Relevant. Figure out what content you need to create. Make a list of relevant keywords.
    [Content, Landing Page] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. Far from it.
    [Content, Landing Page] Our 5 Favorite Marketing Automation UIs
    HubSpot also features a generator to help marketers quickly build landing pages without having to write code. This allows marketers to make fast, easy tweaks to the layout and visual content of the page that show up immediately in the preview window. Users can convert any piece of data or content (e.g., HubSpot.
    [Content, Landing Page] How to Measure Success in Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Organic traffic is from a link on a search engine results page. What are our most (and least) popular pages? This helps you understand what content your site visitors find most interesting.
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
    [Content, Landing Page] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
    [Content, Landing Page] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. Getting Found Online.
    [Content, Landing Page] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Content, Landing Page] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
    [Content, Landing Page] Building a case for lead nurturing
    Essentially it means presenting relevant and interesting information on a regular basis and having systems in place to track what visitors read and giving them options to get in touch. 'Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Content, Landing Page] How to Write a Tweet: 8 Formulas to Get You Started
    Hashtags make it easy for people to find your tweets when they''re tracking that hashtag, so you can find more relevant followers. 1) The Basic Shared Content Tweet. This go-to tweet style is the easiest to execute, but many times, people forget to include a relevant hashtag and author''s Twitter handle. marketingtip).
    [Content, Landing Page] 4 Back to Basics Tips to Improve Lead Quality
    Add additional qualification questions on your landing pages to ensure that you only get people who are ready to buy, have the budget, or really fit your target audience. Write content that connects to your audience s o they’ll be eager to read, comment, and share it. Also make sure your email list is still relevant.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Landing Page] The Characteristics of Content That Turns Skeptics Into Believers
    'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Content, Landing Page] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. In other words, don’t underestimate the importance of your content. Ad Retargeting.
    [Content, Landing Page] 7 Tips for Creating a Better Call to Action
    An effective landing page is a great way to help people find what you’ve promised them in your call-to-action. Digital marketing strategist Rebecca Otis recently outlined the importance of context in a great blog post about content strategy. And remember to make sure the code links to a mobile-optimized landing page.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content, Landing Page] 8 Types of CTAs You Should Absolutely Try on Your Blog
    Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. But all sorts of people visit your blog -- and you don''t want to give them all the same content. Not always. Below are eight ideas to get you started. 3) Tweet This CTAs.
    [Content, Landing Page] The Cobbler’s Children Have No … Marketing Campaigns
    Use content marketing. You’re going to require fresh content from time to time; you need it for your own marketing, and you need it to set an example for your clients as well as keeping your own growth going. This will connect your agency to relevant content and position you as a source for credible, useful information.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Landing Page] How to Spot a Bad Email List and Turn It Into a Good One
    Nobody with a good email list would give it up to somebody else because its value would decline as more and more irrelevant content is sent to it. Inbound marketing is about trust, value, and relevancy. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.).
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Landing Page] How to Bridge the Gap Between In-Person and Online Lead Generation
    Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers. Instead, take a page from the inbound marketing playbook and offer them something of value. We often use bit.ly
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Content, Landing Page] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    'This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. What Is a Trust Seal, and Does Your Landing Page Need One? Rules of Conversion-Friendly Content Marketing Design [SlideShare]. Enjoy! Here''s How to Start. Please Help?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Landing Page] 9 Quick Ways to Take Your Blog to the Next Level
    you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. So, you still need to actually create that content (i.e., or higher !
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Content, Landing Page] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Why not load up your tweets with as many relevant ones as possible? You''re better off including one relevant hashtag than overloading. 5) Interject your content in conversations. But the key part of the last sentence was "strike up conversations," not "distribute your content.". 1) Try the follow, pause, unfollow trick.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Content, Landing Page] How Do Conversion Paths Work? [FAQs]
    But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. conversion path is comprised of a remarkable content offer, call-to-action, landing page, and thank you page.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Content, Landing Page] 9 Ways to Measure Content Marketing Success
    'Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. On the opposite end of the spectrum, be careful that you’re not too short-sighted and focus on single measures like page views.
    [Content, Landing Page] Eight ideas for building a website that works
    great content). Build a great landing page surrounding the content. Create great content. In the example above, that would be content downloads and subscriber growth. Other metrics might include page views, time spent on the site, number of pages viewed per visit, and so on. That’s obvious.
  • VIDYARD  |  THURSDAY, MAY 8, 2014
    [Content, Landing Page] Pop Culture Perfection: HootSuite Unites the Social Thrones
    Fans of the show will recognize the music immediately, and HootSuite did a fantastic job re-creating the opening scenes depicting each social network as a clockwork kingdom rising from the land, with HootSuite as the continent connecting them all. This is especially relevant when you connect your video to a persuasive call to action.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Content, Landing Page] How to Grow Your Database Through Blog Comments [Quick Tip]
    'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. Relevant Post CTAs. Blog subscribers are interested in reading more of your blog content -- that''s why they subscribed. Keep It Short.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Content, Landing Page] Want to Boost Enrollment? Segmenting Prospective Students Can Help
    Higher email relevance. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Tailoring this content to those that know the area or the state will make them feel special and connected to the school close to them. Better deliverability.
  • BLOG MY CALLS  |  MONDAY, MAY 5, 2014
    [Content, Landing Page] Actually, You Know, Generating Social Media Leads [Webinar Notes]
    Gating'' Too Much Content. We hold back our best content behind gates. We''ve been told to share relevant content. We may have good content that solves problems for customers, but you are sunk if you can''t get buyers'' attention to begin with. We are wasting our content. Craving Content.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Content, Landing Page] Hero Conference 2014: Key Learnings in Paid Search
    Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. There needs to be more landing pages and more landing page testing. For every $92 spent on paid media, only $1 is spent on landing page testing/CRO. 'Thanks to Aimclear for the blanket! :).
    [Content, Landing Page] How Can You Use Content to Rank Higher in Search?
    It’s the mantra of many, but not one that content marketers use often. Smart marketers realize simply developing content isn’t enough; you have to get that content in front of your end users, your prospects, your existing customers in order to affect the bottom line. Answer Questions to Create Top-Notch Content. Summary.
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