• KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Content, Landing Page] Debunking 10 Common SEO Misconceptions
    Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. 2. SEO Is Dead. Why?  .
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Landing Page] 21 Things Recruiters Absolutely Hate About Your Resume
    Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. In fact, you don't need to add any classes -- but it's OK if you want to list a few important ones relevant to the job you're applying for.".
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Content, Landing Page] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. It also gives you the option of customizing what content you send them. 3. You don’t have to bring Cirque du Soleil magnetism to your content, but do the best you can.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Content, Landing Page] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Content, Landing Page] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Use marketing automation to maintain consistency across the brand, optimize your content for search rankings, and to get the most from live and virtual events. You can also use marketing automation to test landing page copy , headlines, and calls to action to see what works best and drives the most leads for your company.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Content, Landing Page] Top 10 Marketing Automation Mistakes
    It’s these repeatable programs that are prime candidates for A/B testing – subject line, headline, message, offer, landing page, etc. If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. Launching lead scoring too soon. irrelevant.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Content, Landing Page] The 9 Circles of B2B Marketing Hell
    Sure, you can push out multiple pieces of content a day and saturate the market with your thoughts and your brand, but how much value are you really gaining from that? Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Landing Page] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Content Marketing Tools.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Landing Page] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. thank-you page (i.e.,
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Content, Landing Page] Does Your Content Marketing Strategy Lack Action?
    Content is king, and content is everywhere. Yes, your content is adding value. Search engines are indexing your content and potentially serving it in results. Here are a few ideas of how to use your blog content more effectively: Share it on social media. Engage with the content shared on social media.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Content, Landing Page] 15 Effective Ways to Reduce Cost Per Acquisition
    Because “search marketing” is now considered to be one of the most effective ways to reach a particular demographic, lowering CPA has never been more relevant than it is today. Optimize Your Landing Page  . Run both landing pages by splitting the amount of traffic 50/50 between the two, and then analyze the results.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Content, Landing Page] How to Optimize Your Promotion Channels & Increase Conversion Rates
    When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Social.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Content, Landing Page] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. What you want to know is how you can tweak your ad content and targeting to improve your campaign’s performance.
  • SNAPAPP  |  MONDAY, JULY 11, 2016
    [Content, Landing Page] 3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing)
    In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall. 3 Key Takeaways from the 2016 Lead Scoring Survey Report. Implications for Content Marketing. Create content for different sections of funnel.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Content, Landing Page] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. Keeping your ads current and relevant will ensure that prospects have a positive and pleasant user experience, and eventually become paying customers. As marketers, we know the importance of having great landing page copy. What Is a Search Ad?
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Content, Landing Page] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value. 80% Of Our Visitors Take Our Desired Content Path.
  • READYPULSE  |  WEDNESDAY, JULY 6, 2016
    [Content, Landing Page] 6 Do’s & Don’ts for Instagram for Business
    By doing this, your followers will come to know roughly when they can expect to see your content. If you are trying to measure engagement, perhaps likes or comments may be more relevant for you. Don’t be afraid to join in on brand or industry relevant conversations, track hashtags or ask questions to build the conversation.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Content, Landing Page] Is Your SEO Actually Working? 3 Ways to Find Out
    While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. The importance of each individual keyword depends on search volume and its relevance to your business. like metrics.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Landing Page] Effective Lead Nurturing in Stages
    Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Landing Page] 13 Expert Resources on Reducing Bounce Rate
    As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! First Page Sage, What's A Good Bounce Rate For A B2B Site?
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Content, Landing Page] How to Harness the Power of a Referral Marketing Business
    The key is that the program is formalized into a marketing program (rather a series of one-offs) with a plan, strategy and tactics, metrics, and content. Share a well-designed landing page with the customers you are confident would be willing to advocate for you. What can referral marketing do for your company?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Content, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. It can be frustrating for your visitors to have to scroll all the way up just to access another page. Mobile Messaging. Mobile Apps.
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Landing Page] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Review the Content Marketing ROI Checklist to make sure your content is on point. Make sure that your content asset description is short and to the point. Successful marketers leverage every opportunity to optimize their #content.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Content, Landing Page] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Which data points are most relevant to your business? Another key factor in being an efficient marketer involves building the right templates, especially for email and landing pages. Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Content, Landing Page] Organize Your Campaigns to Maximize Paid ROI
    Systematic Campaign Organization builds a solid foundation to expand online advertising effort by creating themed messaging via keywords, ad copies, and landing pages. With Captora’s Top of Funnel Marketing technology , marketers can create a consistent end-to-end user experience from keywords to ad copies to landing pages.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Content, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] How to Master Local Lead Generation
    You need to continuously find ways to make your business relevant to your local community. You can, then, optimize its content to target your local audience specifically. By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Localized SEO.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    Content. lack of commitment to developing content can really hurt a professional services firm. That is because 23.5% of buyers rule out a firm because of poor quality content. Are the news headlines on your home page months or years old? Many firms struggle to keep their web content up to date. Imagery. And, 43.6%
  • SNAPAPP  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] Top 5 Myths About Conversion Rate Optimization
    And because conversion rate often directly correlates with ROI, it’s one of the key metrics marketers study when evaluating how their company or organization’s website or landing page is performing. for more relevant messaging with their customers.  . 4. Content loading The results of your CRO tweaks will be dramatic.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] How to Run an Instagram Contest: A 10-Step Guide
    Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. Without it, there’s no link between the contest and the content being generated. Creating a terms & conditions page is a must. Check it out.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Content, Landing Page] The 24 Best Online Writing Tools and Apps
    The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Google Review Count: 2,210,000. Pricing: free. Pricing: free.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Content, Landing Page] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. How are you currently trying to connect with relevant candidates? Create relevant content. Share your content. The same applies to recruiting.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Content, Landing Page] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. 2) Implement Opportunity Attribution. link]. Industry.
  • CAPTORA  |  WEDNESDAY, JUNE 8, 2016
    [Content, Landing Page] 3 Reasons You Need Dynamic Landing Pages
    Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content. So, why aren’t you using dynamic landing pages?
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Content, Landing Page] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    Segmenting your ads using this method makes your prospect feel as though you are addressing them in a way that’s timely and relevant. Finally, identify a landing page that allows your visitor to take only the exact action you want. It’s also a great way to better target your online ad budget, and improve your ROI.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Content, Landing Page] Are Tech Marketers Over Paid Advertising and SEM?
    …and the rest (landing page copy, offer selection, etc.) is handled internally, then there is a missed opportunity. Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads. Lower quality score within Google AdWords as a result of poor relevance.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Landing Page] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Your Call-To-Action (CTA) buttons can make a big difference as to whether or not someone clicks through to your landing page.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Content, Landing Page] 8 Lead Generation Ideas for Startups
    Make use of content offers that require contact details for users to access them. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Your Call-To-Action (CTA) buttons can make a big difference as to whether or not someone clicks through to your landing page.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Landing Page] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. When you Google your client’s keywords, do they show up on the first page of search engine results? “We need a good website, can you just make it for us?”
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Content, Landing Page] 7 Steps to Brilliant B2B Marketing [Part 2]
    Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing. Nearly half (49%) of companies are looking to increase their content marketing budget this year, and with good reason. But what makes for effective content marketing? Make your blog a content hub. Webinars (33%).
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Content, Landing Page] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Exceptional Audience Relevance. Sean-.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Landing Page] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. With over 1.4 Twitter.
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Content, Landing Page] Stepping Up Your Facebook Retargeting with Video
    Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Whether it’s a lead generation form or a link to another piece of relevant content, this space is the perfect place to add a retargeting pixel. Seems easy, right? Always Remember to Exclude!
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Content, Landing Page] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Track marketing revenue by content piece. Conduct a content gap analysis.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Landing Page] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Use imagery: visuals break up your content and provide additional color to your content.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Content, Landing Page] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    At a minimum, you should review your personas on an annual basis to ensure the information within them is still relevant and insightful. 2) Website. Remember the battle cry of your website visitor: Don’t Make Me Think! 3) Content Not Aligned With Buyer’s Journey. Great content is the vehicle for building that attention.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Landing Page] How to Upgrade Your B2B Marketing Strategy with AdWords
    Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments. Relevancy is key in every part of SEM campaigns. You can provide links to additional landing pages
.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Landing Page] Top B2B Website Metrics to Monitor Using Google Analytics
    recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Be sure you have rich, informative content.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Content, Landing Page] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. However, ABM can be so much more than retargeting ads and specially-branded landing pages with your target account’s logo on it.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Content, Landing Page] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    Stay tuned for more structures -- but for now, take a look at this Content Marketing Campaign molecule built with attribution. For content marketing purposes, a lot of the touchpoints are tracked through landing pages. The second location is a CTA that leads to a landing page where users can register for a webinar.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Content, Landing Page] 8 Common Ways Most Content Marketers Fail
    Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. You’re Presenting Content in Silos (vs. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2016
    [Content, Landing Page] 3 Email Marketing Lessons From Tinder
    And unless you’re putting together a monthly newsletter where readers expect to find a variety of content, your regular weekly emails can be short and sweet. Just Be Cool In Tinder- land , this does not mean uploading a photo of you wearing sunglasses in ‘da club’ (I’ve been told that’s not cool).
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Content, Landing Page] The Amazing Power Of Multi-touch Lead Engagement
    Exclusive Bonus Content:  Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Exclusive Bonus Content:  Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Takeaway.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Content, Landing Page] The Amazing Power Of Multi-touch Lead Engagement
    Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Landing pages.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Landing Page] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc.  First, write great content. Link them to the content you promised they’d get. 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Content, Landing Page] 10 Ways to Engage Your Audience with Interactive Content
    Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Through user experience research, along with our own insights from previous experiences, we found that users are more likely to engage with and consume content when it’s presented in a fun and intriguing way. Why interactive?
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Content, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    The World Wide Web is full of people who are looking for helpful content to consume. However, if you’re not specific about who you’re talking to, you can end up posting content until you’re blue in the face, but accomplish very little. You can do this by regularly publishing your content on targeted social media channels. Share!
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Content, Landing Page] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches. The longer version is more complicated.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Content, Landing Page] Why Content Experiences Matter
    Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Content, Landing Page] Why Content Experiences Matter
    Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Content, Landing Page] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. Content ignition — an influencer can get content shared more broadly than many brands. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Landing Page] How to Use Twitter Retargeting Ads to Generate More Customers
    When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Product Awareness Content: Product Video. Product Awareness Content. How come?
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Content, Landing Page] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 14, 2016
    [Content, Landing Page] What Kind of “Door” Does Your Landing Page Represent?
    What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Content, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Rule #5: Deliver Relevant Content So where does automation come into play? By using a software platform to automate your campaigns, you can ensure you address customers with content that’s relevant to their place in the sales cycle. Being a cross-channel marketing mogul is a lot like being an air-traffic controller.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Content, Landing Page] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    As these tools developed, they began to automate touchpoints on social media and increased competency in areas of testing, landing page development, e-commerce, and more. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation. Conclusion.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Content, Landing Page] 10 Ideas for Personalizing Your Content
    Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. The content your company produces ultimately becomes the face of your brand. Why not tailor your content to speak to this audience?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Content, Landing Page] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Emphasize Bidding for Positions 1 Through 4.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Landing Page] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. Not long after Malone and his team began blogging for Conversant Bio, they started creating more sophisticated content around their best keywords in an effort to turn some of those increasing blog visitors into high quality leads.
  • AVITAGE  |  SUNDAY, APRIL 3, 2016
    [Content, Landing Page] Why Content Source is our most important content resource
    Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Landing Page] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    During this month of college basketball madness, does Google’s new Search Engine Results Page (SERP) layout have you second-guessing your marketing bets too? If you want to win, the game is about content. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Content, Landing Page] Increasing Audience ROI with Personalization
    With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. The reason?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Landing Page] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Which pages – and how many – did they visit before a purchase?
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Content, Landing Page] Finding the Hidden Money in Your Content Strategy
    B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. That’s the number one goal of any content marketing engine.
  • ACT-ON  |  FRIDAY, MARCH 25, 2016
    [Content, Landing Page] Marketing Tools for the Makers & Doers of the Manufacturing Industry
    Too often their content misses the mark – they aren’t offering the right content to guide the buyer towards preferring their company as that buyer does the qualifying research. 2. Give Buyers the Content They Need via Email Marketing  . allows you to deliver the most relevant messages to your audiences. The result?
  • ACT-ON  |  FRIDAY, MARCH 25, 2016
    [Content, Landing Page] Marketing Tools for the Makers & Doers of the Manufacturing Industry
    Too often their content misses the mark – they aren’t offering the right content to guide the buyer towards preferring their company as that buyer does the qualifying research. 2. Give Buyers the Content They Need via Email Marketing  . allows you to deliver the most relevant messages to your audiences. The result?
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Content, Landing Page] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!”
  • CAPTORA  |  MONDAY, MARCH 21, 2016
    [Content, Landing Page] How to Create Great, Targeted Content Based on Visitor Intent
    Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Nail the Page Flow.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Content, Landing Page] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Assess their interests and hone in on content that would help them achieve their goals. "Content that resonates with readers makes them nod their heads and say, “Yes!”
  • BIZIBLE  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How To Apply The Scientific Method To B2B Marketing
    The biggest difference between marketers of the past and marketers today is that we have a lot more tools to test and collect relevant data to prove or disprove the hypotheses that we come up with. Was that blog post really effective because the voice resonated or was it because the attached infographic made the content easy to consume?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. What's important to emphasize here is relevancy. Until now. Here's what I found. Crazy, huh?
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How Clean is Your Database?
    It can be used on your website, forms, landing pages – any place you are collecting email addresses. You can place “Unsubscribe” linked to your opt-out page right after the “View this Message in a Browser” or if you have language like “Add us to your safe sender list” then just place it after that. Why is list hygiene important?
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How Clean is Your Database?
    It can be used on your website, forms, landing pages – any place you are collecting email addresses. You can place “Unsubscribe” linked to your opt-out page right after the “View this Message in a Browser” or if you have language like “Add us to your safe sender list” then just place it after that. Why is list hygiene important?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Content, Landing Page] How to Send Emails Your Customers Won’t Delete
    Someone built the landing pages the email anchor text points to. It boosts content marketing efforts, has staying and sharing power, and provides a direct communication link with end users. Can be driven by online behavior, thereby increasing message relevancy and timeliness. I’ve gotten 12 business emails today. There’s.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It's a U.S.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Landing Page] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Landing Page] Quick Wins to Help Your School's Website Convert Better
    Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. You don't need a web team to write a host of new content to benefit from this tip. Simply re-work some of your current content. Look at some of your pages with the highest engagement. But it's a two-way street.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2016
    [Content, Landing Page] 11 of the Latest Lead Nurturing Statistics: Explained
    Marketing starts and nurtures that relationship with additional contact and content. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. 69% say Creating Relevant Content.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Content, Landing Page] 8 Best Practices for Using Google AdWords
    However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Additionally, this update reduced the maximum number of ads per page from 11 to seven. Using Google AdWords for SEM.
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Content, Landing Page] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers. So include them!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Content, Landing Page] How to Execute Event Marketing like a Data-Driven Machine
    Content marketing assets, both static and video to engage, educate and inspire your readers. Use customized landing pages for each participant type as well. Think about using profile and interest data to define and deliver custom-generated content as well as video to engage your attendees and build excitement around the event.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Content, Landing Page] 17 Ways to Promote Your White Paper for Lead Generation
    Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Relevant Blogger Outreach. Not so fast.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Content, Landing Page] Evolution of Marketing for Professional Services: New Learning Frontiers
    Content management systems that contain the multitude of website assets—images, video, blog content, etc.—for According to Accenture Digital , “The top three reasons why marketers feel challenged with managing digital content are lack of skilled talent, deficiency in technology, and overall process issues.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] The Future of Advertising Is Native Social Commerce
    Would you post a link to your store in the content feed? Create an ad and link it to the landing page that features your offerings? (A standard funnel may be anywhere between 8-16 screens.). Successful ad campaigns feature ads that blend in with organic content rather than disrupting the overall Instagram experience.
  • SNAPAPP  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
    Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. And the content? It starts with two core principles: Create lots of diverse content. Diverse Content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. By removing ads from the right side of the results pages, they’ve decreased the maximum amount of ads you can see from eleven all the way down to seven.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Landing Page] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
    Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. And the content? Do you know whether they read the piece of content or if it’s still sitting on their desktop?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Landing Page] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Add calls-to-action to the blog pages to convert readers into leads. Step 2: Rethinking Blog Content.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Landing Page] How and Why To Set Your Site Up for Google’s Rich Answers
    Rich answers are taking over the search engine results pages (SERPs). That’s because Google seems to prefer indexing and formatting public domain content into rich answers, and they don’t have to include a link to any site if they use public domain data. Does your site need high authority to get its content used for a rich answer?
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