• HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Landing Page] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. This is definitely a component of their persona, but does it make sense to solely rely on behavior when introducing new content. 2) Content. Many higher ed.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Landing Page] Health Systems’ 5 Most Common Digital Advertising Mistakes
    When campaigns are limited by budget, ads do not appear every time a user performs a relevant search query in the core market. By using those keywords with broad-match modifiers, you can control which are in the actual search query and therefore ensure relevancy. Not using custom landing pages. Lacking negative keywords.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Content, Landing Page] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. understand individual customer journeys to deliver relevant messages, content and offers in real-time and on. hearts and minds with contextual experiences, in addition to useful content. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Content, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Content, Landing Page] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Landing Page] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    In the second part, we use those questions to develop an inbound content strategy that makes sense for your higher education institution. If when we hear the word “traditional” we immediately think of an older group of folks who don’t like change or technology, we are not going to get very far in our content strategy. Questions First.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Landing Page] 5 Ways to Squeeze the Most Use out of Your Content Offers
    The same is true for content – don’t reinvent it, repurpose it. With this one piece of content, you can easily repurpose content five times through different channels. Take sections of content from the white paper and set them up as individual blog posts. Use visual content, which can generate up to 94% more views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Landing Page] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people. However, content marketing can be hard.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Content, Landing Page] 3 Avenues to Content Segmentation Success
    'We recently highlighted content curation as one of five ways you can reboot your content strategy this year. m back to dig a little deeper and demonstrate why it’s important to segment your content as part of your curation strategy. You have the opportunity to consistently highlight your content to drive more engagement.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Landing Page] 18 of the Best Email Subject Lines You've Ever Read
    After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? Just be sure that the contents of your email actually have something worthy of that subject line.). 'I''d venture a guess you get tons of emails in your inbox every day.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Landing Page] Make Your Landing Pages Work Smarter For Your Business
    'Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. And it’s often more relevant and effective than sending potential customers to your homepage. Are our landing pages driving conversions?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    'Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Just publishing content on its own doesn’t accomplish this." web and content teams)?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    'Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Just publishing content on its own doesn’t accomplish this." web and content teams)?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    'When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In fact, 58% of B2B marketers plan to increase their content marketing budget over the next 12 months. Content Publishing and Promotion. Analytics.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Landing Page] How to Tweak Your Landing Pages to Increase Conversions
    This is where landing pages come into the strategy. When quality traffic is directed to pages that are designed for a specific purpose, the likelihood of engagement and conversions is much higher. The process of building an effective landing page requires answers to several questions. Before You Get Started. Trust.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. An interview with an expert on a relevant topic. Webinars.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] Top Metrics for Weekly SEO Reporting
    Top Performing Landing Pages. filter to the pages view so I can see which landing pages are driving the most organic visits to our site. Are these the pages we want to show for organically? How many goal completions did we have this week over the last, and on which pages did the completions occur?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. Content Creation Design Daily
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What is the best way to create new content on site? If you are creating engaging, high-quality content that provides value to your visitors, then in my opinion, you should keep doing what you’re doing! Is it bad to have a landing page loaded with multiple keywords? It depends. B2B Web Strategy Search Engine Marketing SE
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] When to Check on Your Marketing Metrics: A Simple Guide
    When someone comes to your website, they are not forced to fill out a form or download a piece of content you have created. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. Visits.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] Inbound Marketing Vs Content Marketing
    Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads. “Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Content marketing is free and only takes up a few hours a week.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Content, Landing Page] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting. What''s a marketer to do? Simple.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Landing Page] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. Has your website got relevant keywords? Attract.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Content, Landing Page] Is Your Product How-To Video a How-Not-To?
    And adding video to a landing page, for example, can get you a 130.5% Don’t forget that music and voiceovers are great ways to spice up otherwise dry or routine content. Your Content. We’ve all heard that “Content is King”. 'You’ve got an amazing product and you want to teach the world how to use it. thought so.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Content, Landing Page] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Designing attention-grabbing emails with compelling content? Optimizing content across devices? Christopher Marriott presents the 10 most innovative marketing emails of last year as judged by The Relevancy Group. Does it show up for the whole site, or for specific categories and/or specific pages on your site?”).
  • BLOG MY CALLS  |  FRIDAY, JANUARY 23, 2015
    [Content, Landing Page] Your Call-to-Action: Size Matters…And so Does Color
    There are many factors that influence the effectiveness of a CTA such as relevance, surrounding landing page content, location, etc. It’s the size of the button in relation to the size of the other elements on the page. 'How big is your CTA button? Is it black? White? Or perhaps a dusty lilac? How big is too big?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content, Landing Page] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Content, Landing Page] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Create short, powerful content with focused calls to action. Maximize conversions with relevant landing pages and targeted offers. Search marketing is all about attracting leads and getting them to make that first step – whether your conversion goal is a form submission or a visit to a specific page.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Content, Landing Page] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    will highlight below the points which are relevant to B2B lead generation. You can: create compelling content to share on social networks with creative calls to action. Do not simply post content and hope to get some engagement with it. Create a social editorial calendar to strategically plan content relevant to your prospects.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. 1) Have a dedicated case studies page. 2) Put case studies on your home page. In Lead-Gen Content.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Landing Page] The Art of Advanced B2B Email Marketing: Email Rendering
    SEE ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services firms, email marketing is all about getting the right content in front of the right audience at the right time. Dynamic content creates an experience that is customized specifically for the recipient.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Content, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 13, 2015
    [Content, Landing Page] Landing Page Tips
    'Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. Powerful content  - Keep it relevant. It’s also a great way to track responses. It could also be a way of losing a potential customer. Don’t focus on key words.
  • BLOG MY CALLS  |  MONDAY, JANUARY 12, 2015
    [Content, Landing Page] Repurposing Old School Material Into Your Modern Marketing Strategy
    The content in your possession can be edited and adapted to fit the new medium in a professional and relevant format. The following examples outline a few ways to transform traditional marketing material into digital-friendly content. 2.Print Ads into Landing Page Copy. 3.Brochures into Web Pages. Read More.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Landing Page] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Options on LinkedIn include LinkedIn ads and sponsored content. 2) Create Unique Landing Pages, Web Forms, and Confirmation Pages for Each Ad Campaign. Custom/relevant messaging. Custom/relevant offers. For example, readers of a magazine may see a firm’s print ad and contact the firm. Online Marketin
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Landing Page] What to Cut From Your Marketing in 2015
    It was relevant, it was quick, it was witty, and the general public loved it. We''re all for newsjacking relevant industry stories or delivering real-time personalized, dynamic experiences for your website visitors. Did you know that the average B2B marketer promotes their content on six social platforms ? Power out? No problem.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Content, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. Landing Pages. It’s no magic trick. Your Offer.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content, Landing Page] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. Why: “I love the diversity of information on topics relevant to small business CEOs. Fizzle.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  Content Marketing. Content marketing is about sharing insights that can one day lead to new business.  .
  • VIDYARD  |  FRIDAY, JANUARY 2, 2015
    [Content, Landing Page] Why your Lead Scoring Model is Incomplete and How to Fix it
    Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, your product, and your content. Picture this: Lead 1 downloads an ebook, realizes it’s not relevant and immediately exits the PDF. So how do you build a strong lead scoring model? Maybe.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Landing Page] 22 Noteworthy Content Marketing Guides and Tips
    'Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Landing Page] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    'Your business can always benefit from high converting landing pages. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Once you have a foundation for your page, it’s time to test it.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Landing Page] Top 9 Professional Services Marketing Lessons Learned in 2014
    As the creator of The Content Marketing Institute, he attributes his success to finding a niche and distinguishing himself. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Content, Landing Page] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.”. Make sure to tag as much of your site as possible, including all content pages, parent sites and/or microsites.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Landing Page] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    By placing these offers on highly trafficked pages on your site, you can cultivate a database of contacts to engage with via email marketing or enroll into automated email nurturing to continually drive revenue. You can deliver the customized box preview via email or redirect them to a page with a preview, but the end result is the same.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Landing Page] How to Write Irresistible Landing Page Copy [Free Ebook]
    'When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily Use the click-to-tweet link below! link].
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Content, Landing Page] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Content, Landing Page] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Providing ease of navigation.
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Content, Landing Page] Video Best Practices that Apply in Every Industry
    The content must be new and truthful. You’ve got a lot of content competition out there, so find your niche and stick to it. If it is difficult to find new messages for your industry, try spinning some older but still relevant content in a new and exciting way. Going Beyond the Content. Consumers need to trust you.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Content, Landing Page] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    Testing headline copy on a landing page? Unlike a landing page (where you can continue to gather new audience members over time), once you send an email A/B test off, that''s it -- you can''t "add" more people to that A/B test. 'Do you remember your first A/B test on email? Nerdy, I know.) But that''s pretty much it.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Landing Page] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Content, Landing Page] Which Marketing Software Applications Matter to B2B Marketers?
    In its annual B2B Demand Generation Benchmark report , Software Advice surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy!
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Content, Landing Page] Use Video Viewing Data to Improve Lead Qualification and Conversions
    According to Lee Odden on Toprank, 70% of B2B content marketers are using video in their marketing mix, and using video on your landing pages can increase conversion by up to 80%. Nurture Your Leads With Really Relevant Content. Check out the integration page here or email acton@vidyard.com for more information!
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 1, 2014
    [Content, Landing Page] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
    used to look at a high bounce rate and immediately assume that it was a sign of poor performance for a particular page. also didn’t pay attention to the exit rates of web pages as well. Are the pages that users are landing on relevant to their interests and needs? Do your pages meet your users expectations?
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 1, 2014
    [Content, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How to Get Started
    Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.” Creating helpful content will also help with your search engine rankings. Search engines reward websites that consistently add fresh content.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Landing Page] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to someone one-to-one, they lead with their pitch and immediately turn off potential prospects. You do want more information from your prospects, however, so lead them to a landing page on your website that might interest them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Content, Landing Page] Lead Nurturing: What it is, and what it is not
    lot of marketers say they are “nurturing” their prospects, when in reality, all they are doing is sending out nice brochures, landing page links or marketing copy focused on product releases or company announcements. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 21, 2014
    [Content, Landing Page] 4 Reasons why you should be treating your emails like a blog
    They’re not treating their emails like blog content. I’ve compiled four big ways your emails should be more like blog content than you realize. These should ideally be custom-created or highly relevant visual content. The wrong picture can disgust your readers before they even begin to read your content.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Landing Page] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). Let''s dive right in. Awareness.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Landing Page] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    This may be related to the product category or your specific industry, but general enough that the right people will find the group relevant and interesting. Know What Content to Share. You can do that through content. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Content, Landing Page] 4 Creative Ways to Make Your Website More Personalized
    In fact, a study by Janrain showed that 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Your website should be catered to different buyer personas and serve relevant content to individuals in your core personas. Dynamic Content Customer: Welcome back!
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Content, Landing Page] 7 Ways to Spot Epic Copywriters for Your Site
    'Need some web content for a landing page? If your potential copywriter is working with well-known businesses, particularly those known for their high-quality web content, she may be worth hiring. They are well acquainted with  SEO best practices and know how to effectively optimize the content they create.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Landing Page] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    1) Put a phone number prominently on your website, lead forms, emails, content offers, and landing pages. Test the placement, size, color, and overall treatment of your phone numbers on your landing pages and website. Send them content that speaks directly to their use case and pain points.
  • HUBSPOT  |  MONDAY, NOVEMBER 10, 2014
    [Content, Landing Page] The Psychology of Personalization: Why We Crave Customized Experiences
    Presumably, the TV industry was creating content for us. And by “personalized experience,” I mean an interaction or engagement with a piece of software, a piece of content, or a person (duh) that leaves you feeling like your interests and preferences were actually being taken into account. Relevance to the Rescue. No Netflix.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Landing Page] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. In emails and landing pages, show prospects how many people with the same profession have downloaded this certain ebook or template. This is relevant to companies that have storefronts. 8) Scarcity.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Landing Page] How Twitter for Business Will Become a Serious Advantage
    Now try to figure out how to distill the few, relevant snippets out of these coursing, conversing masses – not easy, is it? For buyers, this means less irrelevant, unhelpful, or off the mark marketing content that doesn’t answer the right questions , and quicker, more concise interactions that get right to the point.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Landing Page] Why inbound marketing messages should be sent on a regular schedule
    If you’re giving something away—like an ebook—this is a great time to use a custom landing page. Each message you send out must be relevant, useful, and interesting for your customers. Make a schedule for sending out high quality content that is realistic. Do this right away. Give them something for joining the list.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Landing Page] 8 Data-Driven Tips for Using Images in Blog Posts
    In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Ninety-four percent!
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. Discover relevant keywords and phrases. This informs all kinds of things including your content marketing strategies, talk tracks, and persona refinement. Deliver the Content They Want. Know Who They Are.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Landing Page] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Brand & Content Trending
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Content, Landing Page] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Premium Content Offers. Let me open your eyes to the world of premium content offers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. Twitter.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Landing Page] 5 Email Metrics that Matter to Marketers
    If suddenly you have a spike in your bounce rates, look first to email content and structure. Test different versions of your opt-in landing page to optimize the volume of email subscriptions. Use a pop-up window or a splash page to encourage website visitors to sign up to receive email. Did your audience love it?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Landing Page] 5 Email Metrics that Matter to Marketers
    If suddenly you have a spike in your bounce rates, look first to email content and structure. Test different versions of your opt-in landing page to optimize the volume of email subscriptions. Use a pop-up window or a splash page to encourage website visitors to sign up to receive email. Did your audience love it?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Then, in late September, Sidekick Growth Marketer Anum Hussain added in Slide 9, which is a CTA to download the SlideShare as a PDF: Out of the next batch of views the presentation received with this new slide, 2% of all visitors downloaded from the landing page -- a 400% increase. Content Creation Lead Generation 1) Title.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Landing Page] SMX East 2014: Key Takeaways & Statistics from the Show
    Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Content, Landing Page] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Management might start to wonder if all the content creation efforts are worth the investment. Focus on these five areas to know. All aboard!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Landing Page] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game. The Landing Page).
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Content, Landing Page] Creating Targeted B2B Content with Account Based Marketing
    Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Targeted Content in a B2B World.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Landing Page] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    The first step in creating a successful campaign is targeting relevant keywords. Create Relevant Ad Copy. Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. Drive Traffic to a Detailed Landing Page.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Content, Landing Page] Bridging the Email Marketing Gap Through Personalization
    In most email inboxes these days you see the subject line followed by a little snippet (preview) of the email content. Just make sure you are leading your email with strong content that will further help draw people into opening your message. Be a Friendly Sender. Send One-to-One Emails. Get creative! If not, don’t worry.
  • VIRALLY BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Content, Landing Page] Leads and sales is what business owners understand
    This is where Virally can really add some value to a marketers fleet of tools as we help identify the people who are interested in your or your clients products and services and help spread that message to a relevant audience on the platforms they use. Visitors then use their social accounts to access the content and share it if they wish.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Content, Landing Page] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Build a Content Plan. Create Buyer Personas. Check it out !  .
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Content, Landing Page] Buyer Persona Basics
    Creating a content marketing strategy based on a buyer persona is a multi-step process. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Build a Content Plan. Create Buyer Personas. Check it out !  .
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Content, Landing Page] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Simply create an image that contains your content’s headline and a visually striking background and your tweets will stand out. Relevancy always increases click through rates.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Content, Landing Page] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You need to optimize that content, promote it, share it, and get it in front of the right people. If you''re offering them helpful and relevant information, they''ll appreciate that you thought of them and might think of you more as a trusted source of information. Content discovery platforms like Outbrain and Taboola also can well.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Landing Page] 6 Ways to Pull Off Anonymous Personalization People Love
    'Marketers personalize emails to provide recipients more relevant content. Visitors want to see information that''s relevant to them, not a generic audience. But there''s a fine line between providing information that''s helpful and relevant. 1) Show mobile viewers mobile-friendly content. What does this look like?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Landing Page] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? Research your own customers to help determine what kind of content catches their eye when they scan rows of marketing email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Landing Page] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. an email landing page). Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Landing Page] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    But marketing automation can’t run without content. . More than three-quarters of those invested in marketing automation say that developing processes and content is instrumental to success with the technology. Without Here are six ways to align content marketing and marketing automation: 1. Align Content to Sales Stages.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Landing Page] Unique Ways to Build Your Email List
    Unique ways to collect email addresses: Sign up page – Including your sign up form on multiple pages of your website is a must, but having a nicely designed landing page specifically for sign ups is also a nice touch! Make your sign up form easy to find by placing it prominently on each page of your website.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Content, Landing Page] The 3 & 5 of Winning Drip Marketing Campaigns
    Getting people through the sales funnel requires momentum that is generally powered by content. And the content must be valuable to recipients, else their next step might be out the door and into the open arms of your competitor. One-click landing page and form design. Similarly, there’s the Law of 29. Take your time.).
  • 3D2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Landing Page] How to Increase Email Response Rates
    Like everything else in marketing today, it requires processes and advanced systems that enable you to deliver relevant and timely content to prospects and customers. Click throughs — what percentage of readers click through to your landing page? Email marketing is actually alive and kicking harder than ever.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Landing Page] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. These networks give me the ability to get my brand and content in front of thousands of relevant Internet searches every single day.
  • LEADERSHIP  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Landing Page] “Eat This—It’s Good For You”
    It’s all about connecting with your audience in a way that is relevant to them. How will you communicate, distribute and make them remember and share your valuable content in a way that is not just palatable, but appetizing, appealing, attractive, memorable? Ways to Package and Present B2B Content…the Kind You WANT to Eat!
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Landing Page] Getting to Yes: 5 Marketing Automation Myths Debunked
    It provides a digital infrastructure that allows marketing and sales to understand and interact with buyers in a relevant, personalized way throughout the entire lifecycle. For each campaign, our marketers could create matching landing pages and forms, with all resulting data being pushed to the database in real time. Booooring.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Landing Page] Are You Ready For the Future of Email?
    We like content, and LOVE design, so it’s important that things look pretty because we judge books by their covers very quickly. If you’re not, you’re missing out on half the engagement you should get, because you aren’t getting across all the devices that your prospects are engaging with content on. It’s ‘all-bound.’ That’s great.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Landing Page] The Anatomy of an Optimized Blog Post [Infographic]
    Your blog post URL is one of the first things that search engines crawl on a page, so make sure to include keywords in it and make it reader-friendly before posting. 3) Some Relevant Keywords. 8) Relevant Internal Links. Want to dissect more best practices for landing pages, homepages, social posts, and emails?
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content, Landing Page] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. 1) Turn Blog Content Into an Infographic. Content Creation Social Media
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Landing Page] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Relevant. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy). Set up a landing page for a demo or consultation. Turn that into your "about us" page.
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