• VIDYARD  |  TUESDAY, MAY 24, 2016
    [Content, Landing Page] Stepping Up Your Facebook Retargeting with Video
    Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Whether it’s a lead generation form or a link to another piece of relevant content, this space is the perfect place to add a retargeting pixel. Seems easy, right? Always Remember to Exclude!
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Content, Landing Page] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Track marketing revenue by content piece. Conduct a content gap analysis.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Landing Page] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Use imagery: visuals break up your content and provide additional color to your content.
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Content, Landing Page] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    At a minimum, you should review your personas on an annual basis to ensure the information within them is still relevant and insightful. 2) Website. Remember the battle cry of your website visitor: Don’t Make Me Think! 3) Content Not Aligned With Buyer’s Journey. Great content is the vehicle for building that attention.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Landing Page] How to Upgrade Your B2B Marketing Strategy with AdWords
    Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments. Relevancy is key in every part of SEM campaigns. You can provide links to additional landing pages
.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Landing Page] Top B2B Website Metrics to Monitor Using Google Analytics
    recommend keeping track of six metrics that, together, begin to paint a better picture for those evaluating the overall performance of their B2B website. 1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Be sure you have rich, informative content.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Content, Landing Page] The One Thing Your Account-Based Marketing Strategy Is Missing
    Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. However, ABM can be so much more than retargeting ads and specially-branded landing pages with your target account’s logo on it.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Content, Landing Page] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    Stay tuned for more structures -- but for now, take a look at this Content Marketing Campaign molecule built with attribution. For content marketing purposes, a lot of the touchpoints are tracked through landing pages. The second location is a CTA that leads to a landing page where users can register for a webinar.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Content, Landing Page] 8 Common Ways Most Content Marketers Fail
    Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. You’re Presenting Content in Silos (vs. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2016
    [Content, Landing Page] 3 Email Marketing Lessons From Tinder
    And unless you’re putting together a monthly newsletter where readers expect to find a variety of content, your regular weekly emails can be short and sweet. Just Be Cool In Tinder- land , this does not mean uploading a photo of you wearing sunglasses in ‘da club’ (I’ve been told that’s not cool).
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Content, Landing Page] The Amazing Power Of Multi-touch Lead Engagement
    Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Landing pages.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Landing Page] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc.  First, write great content. Link them to the content you promised they’d get. 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Content, Landing Page] 10 Ways to Engage Your Audience with Interactive Content
    Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Through user experience research, along with our own insights from previous experiences, we found that users are more likely to engage with and consume content when it’s presented in a fun and intriguing way. Why interactive?
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Content, Landing Page] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    The World Wide Web is full of people who are looking for helpful content to consume. However, if you’re not specific about who you’re talking to, you can end up posting content until you’re blue in the face, but accomplish very little. You can do this by regularly publishing your content on targeted social media channels. Share!
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Content, Landing Page] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches. The longer version is more complicated.
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [Content, Landing Page] Why Content Experiences Matter
    Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Content, Landing Page] Why Content Experiences Matter
    Now, think about the environment in which your content lives (i.e. What Is a Content Experience? Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. Organize Your Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Content, Landing Page] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. Content ignition — an influencer can get content shared more broadly than many brands. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Landing Page] How to Use Twitter Retargeting Ads to Generate More Customers
    When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Product Awareness Content: Product Video. Product Awareness Content. How come?
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Content, Landing Page] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency.
  • ACTIVEDEMAND  |  THURSDAY, APRIL 14, 2016
    [Content, Landing Page] What Kind of “Door” Does Your Landing Page Represent?
    What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. But how do you go about creating that ’signature opera house’ of landing page personalization that proclaims success?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Content, Landing Page] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Rule #5: Deliver Relevant Content So where does automation come into play? By using a software platform to automate your campaigns, you can ensure you address customers with content that’s relevant to their place in the sales cycle. Being a cross-channel marketing mogul is a lot like being an air-traffic controller.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Content, Landing Page] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    As these tools developed, they began to automate touchpoints on social media and increased competency in areas of testing, landing page development, e-commerce, and more. 45% of companies with marketing automation regularly repurpose content for efficiency, compared with 28% of companies without marketing automation. Conclusion.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Content, Landing Page] 10 Ideas for Personalizing Your Content
    Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. The content your company produces ultimately becomes the face of your brand. Why not tailor your content to speak to this audience?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Content, Landing Page] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Even if you follow best practices, craft relevant and keyword dense ads, and use calls to action and other tricks to differentiate them from competitor ads – it’s important to note that ads that average position 5 and higher are now much less likely to be viewed by the average searcher. Emphasize Bidding for Positions 1 Through 4.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Landing Page] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. Not long after Malone and his team began blogging for Conversant Bio, they started creating more sophisticated content around their best keywords in an effort to turn some of those increasing blog visitors into high quality leads.
  • AVITAGE  |  SUNDAY, APRIL 3, 2016
    [Content, Landing Page] Why Content Source is our most important content resource
    Our practice of using Content Source began over 12 years ago, but became a disciplined, robust practice about 5 years ago. See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Landing Page] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    During this month of college basketball madness, does Google’s new Search Engine Results Page (SERP) layout have you second-guessing your marketing bets too? If you want to win, the game is about content. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Content, Landing Page] Increasing Audience ROI with Personalization
    With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. The reason?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Landing Page] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Which pages – and how many – did they visit before a purchase?
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Content, Landing Page] Finding the Hidden Money in Your Content Strategy
    B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. That’s the number one goal of any content marketing engine.
  • ACT-ON  |  FRIDAY, MARCH 25, 2016
    [Content, Landing Page] Marketing Tools for the Makers & Doers of the Manufacturing Industry
    Too often their content misses the mark – they aren’t offering the right content to guide the buyer towards preferring their company as that buyer does the qualifying research. 2. Give Buyers the Content They Need via Email Marketing  . allows you to deliver the most relevant messages to your audiences. The result?
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Content, Landing Page] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!”
  • CAPTORA  |  MONDAY, MARCH 21, 2016
    [Content, Landing Page] How to Create Great, Targeted Content Based on Visitor Intent
    Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Nail the Page Flow.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Content, Landing Page] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Assess their interests and hone in on content that would help them achieve their goals. "Content that resonates with readers makes them nod their heads and say, “Yes!”
  • BIZIBLE  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How To Apply The Scientific Method To B2B Marketing
    The biggest difference between marketers of the past and marketers today is that we have a lot more tools to test and collect relevant data to prove or disprove the hypotheses that we come up with. Was that blog post really effective because the voice resonated or was it because the attached infographic made the content easy to consume?
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. What's important to emphasize here is relevancy. Until now. Here's what I found. Crazy, huh?
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How Clean is Your Database?
    It can be used on your website, forms, landing pages – any place you are collecting email addresses. You can place “Unsubscribe” linked to your opt-out page right after the “View this Message in a Browser” or if you have language like “Add us to your safe sender list” then just place it after that. Why is list hygiene important?
  • ACT-ON  |  WEDNESDAY, MARCH 16, 2016
    [Content, Landing Page] How Clean is Your Database?
    It can be used on your website, forms, landing pages – any place you are collecting email addresses. You can place “Unsubscribe” linked to your opt-out page right after the “View this Message in a Browser” or if you have language like “Add us to your safe sender list” then just place it after that. Why is list hygiene important?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 10, 2016
    [Content, Landing Page] How to Send Emails Your Customers Won’t Delete
    Someone built the landing pages the email anchor text points to. It boosts content marketing efforts, has staying and sharing power, and provides a direct communication link with end users. Can be driven by online behavior, thereby increasing message relevancy and timeliness. I’ve gotten 12 business emails today. There’s.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). It's a U.S.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Landing Page] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Landing Page] Quick Wins to Help Your School's Website Convert Better
    Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. You don't need a web team to write a host of new content to benefit from this tip. Simply re-work some of your current content. Look at some of your pages with the highest engagement. But it's a two-way street.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 7, 2016
    [Content, Landing Page] 11 of the Latest Lead Nurturing Statistics: Explained
    Marketing starts and nurtures that relationship with additional contact and content. Besides the fact that this tells us marketers were able to choose multiple answers, this means that landing pages and content paths on websites also contribute to the success of lead nurturing. 69% say Creating Relevant Content.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Content, Landing Page] 8 Best Practices for Using Google AdWords
    However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Additionally, this update reduced the maximum number of ads per page from 11 to seven. Using Google AdWords for SEM.
  • LEADERSHIP  |  FRIDAY, MARCH 4, 2016
    [Content, Landing Page] 21 Ways to Maximize Your Lead Generation
    This list infographic from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers. So include them!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 3, 2016
    [Content, Landing Page] How to Execute Event Marketing like a Data-Driven Machine
    Content marketing assets, both static and video to engage, educate and inspire your readers. Use customized landing pages for each participant type as well. Think about using profile and interest data to define and deliver custom-generated content as well as video to engage your attendees and build excitement around the event.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Content, Landing Page] 17 Ways to Promote Your White Paper for Lead Generation
    Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Relevant Blogger Outreach. Not so fast.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Content, Landing Page] Evolution of Marketing for Professional Services: New Learning Frontiers
    Content management systems that contain the multitude of website assets—images, video, blog content, etc.—for According to Accenture Digital , “The top three reasons why marketers feel challenged with managing digital content are lack of skilled talent, deficiency in technology, and overall process issues.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] The Future of Advertising Is Native Social Commerce
    Would you post a link to your store in the content feed? Create an ad and link it to the landing page that features your offerings? (A standard funnel may be anywhere between 8-16 screens.). Successful ad campaigns feature ads that blend in with organic content rather than disrupting the overall Instagram experience.
  • SNAPAPP  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
    Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. And the content? It starts with two core principles: Create lots of diverse content. Diverse Content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Landing Page] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. By removing ads from the right side of the results pages, they’ve decreased the maximum amount of ads you can see from eleven all the way down to seven.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Landing Page] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
    Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. And the content? Do you know whether they read the piece of content or if it’s still sitting on their desktop?
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Landing Page] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Add calls-to-action to the blog pages to convert readers into leads. Step 2: Rethinking Blog Content.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Landing Page] How and Why To Set Your Site Up for Google’s Rich Answers
    Rich answers are taking over the search engine results pages (SERPs). That’s because Google seems to prefer indexing and formatting public domain content into rich answers, and they don’t have to include a link to any site if they use public domain data. Does your site need high authority to get its content used for a rich answer?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Content, Landing Page] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Now, you’re able to choose the content you are interested in hearing about—in this case, it’s Web Personalization—and how frequently you want to hear from the advertiser (once every two weeks). Together MarTech and Mobile Ad Tech improves a marketer’s ability to offer a more relevant experience to their audience.
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Landing Page] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    But to do search well, digital marketers must create a lot of content for the various personas, target buyers, and keyword phrases they’re trying to reach. Creating one piece of relevant, personalized content — let alone hundreds or even thousands — can seem like an insurmountable challenge. The goal? Nor should they.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Landing Page] Mobile Marketing Words To Know
    Click-through: The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber has clicked on a link. To calculate CTR, take the number of users who clicked on an ad on a Web page and divide by the number of times the ad was delivered (impressions). With U.S. consumers spending 2.8
  • BIZIBLE  |  THURSDAY, FEBRUARY 18, 2016
    [Content, Landing Page] How to Measure the ROI of Brand Marketing With Attribution
    Take our content marketing for example. When we write great content, it ranks higher on search engines and we get a lot of traffic that way. So to isolate brand marketing, let’s take out all leads, opps, and revenue for Organic Search where the landing page was blog content. Many believe it’s just not possible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Landing Page] Create a Powerful Mobile App Experience with Rich Push
    While Push notifications has served as a way to encourage users to open and engage with the app, In-App messages (which was introduced in our last major release) are used to drive an already engaged audience to conversion with more targeted real-time content based on user actions within the app. Rich Push in Action: Example, Durham Denim.
  • ION INTERACTIVE  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Landing Page] Easy Ways to Add Personalization to Your Content Marketing
    Content personalization is a top priority for marketers as we head into 2016. modern marketing automation platforms do a great job helping to facilitate subsequent personalization of emails and even landing pages. But, often times, the discussion around content personalization stops there. Or rapidly starts to get murky.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Content, Landing Page] The Fundamentals of Increasing Web Traffic from Social Media
    At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. And how can they get to this content? So, why not you?
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Landing Page] Are Your Customer Success Stories Being Heard?
    We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Typically these are 1-4 pages. Social media.
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Landing Page] Are Your Customer Success Stories Being Heard?
    We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly  different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. Typically these are 1-4 pages. What does her statement mean?
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Landing Page] Planning Your Content: The 3 Stages of the Buyer’s Journey
    So what does this mean for content marketers? A lot. In the 2016 B2B Content Benchmarks report , 72% of marketers rated their top goals for the upcoming year as “creating more content.” In this post we’ll cover the 3 main stages of the sales funnel and what types of content generally fit in each one.
  • SNAPAPP  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Landing Page] Planning Your Content: The 3 Stages of the Buyer’s Journey
    So what does this mean for content marketers? A lot. In the 2016  B2B Content Benchmarks report , 72% of marketers rated their top goals for the upcoming year as “creating more content.”. We have a great  webinar  on how to use  interactive content  to create different content across the buyer's journey and extend asset life.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Landing Page] Break Through on Email with Easy-to-Use KPIs
    To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers. So include them!
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Content, Landing Page] 3 Steps to Webinar Success
    In picking a topic, you should consider what’s relevant to your audience, such as new industry trends or questions your customers and/or prospects ask regularly. Building any landing pages. e.g. Emails, social media posts, event listings on your website and any other relevant sites. Picking a Topic. Planning for Success.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Content, Landing Page] 10 Things You Should Know as a Paid Search Newbie
    The Display Network includes a collection of Google sites and mobile apps that show ads matched to the content on a given page and are mostly to be used to increase brand awareness and engagement with an image ad. Are the keywords in the account pulling in relevant traffic and getting conversions? What are these things? keyword.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Content, Landing Page] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    With the right tools, you can automatically sync call data with your marketing automation, which helps you make sure prospects are dropped into the right nurturing tracks and your follow-up message are relevant. 2. From there they click on it and head to your landing page. Dial in on call intelligence. Well done! Whoohoo!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Landing Page] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Content, Landing Page] 6 Marketing Reports Used To Develop Competitive Advantage
    Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. Spending less on paid media and content but generating more leads. The creation of ad copy, content offers, and graphics is an art form. mproving velocity through the funnel. Increasing BOFU win rates. Scary.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Content, Landing Page] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    If you're going to make time for reading, watching, and listening, you want it to be relevant to what you're currently working on. If you're new to marketing, for example, you'll probably read a ton of content on how to blog , how to create landing page, how to measure the effectiveness of your marketing, etc. comes in.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Landing Page] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Where your clients’ web pages rank, and how can you help them rise to the top depends on how well you design and optimize their sites. Others are using all of them.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Landing Page] Marketing Must-Do's For Helping a New Educational Program Take Off
    Visit relevant blogs and forums to read through the comments section. Craft Messages that Resonate with your Personas Personas in hand, you job now turns to content creation. Now you're not starting from scratch wondering what language, style, and content will engage prospective students. Does it fill a gap? Generate Awareness.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Landing Page] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    Data-driven marketing uses insight from customers and prospects to deliver targeted messages, offers, and content that increases response rates and ultimately accelerates marketing lead generation. Here again dynamic content can help, make it easy to craft and send targeted email campaigns based on information you know about your prospects.
  • ION INTERACTIVE  |  MONDAY, JANUARY 11, 2016
    [Content, Landing Page] How to Improve Your Content Experience
    We're super excited about our friends over at Uberflip and all the great things they are doing with content marketing. We asked them to share their thoughts on the content experience. You know — the qualified traffic that landed in your blog or resource center, but didn’t stick around, let alone engage or convert? Use less text.
  • SNAPAPP  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] 10 Ways to Help Focus Your 2016 Content Marketing Strategy
    Now that 2016 is officially one week old, it’s time to really shake off the confetti and focus your content marketing strategies on the new year. year in which, according to  Content Marketing Institute , 76% of marketers plan to create more content than 2015. . Content. Repurposing content . Snackable” content .
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] The Executive's Guide to Effective Lead Nurturing Programs
    Relevant emails drive 18 times more revenue than broadcast emails. 82% of prospects say lead nurturing content targeted to their specific industry is more valuable. Engage: By sharing relevant content, gain the engagement of your prospect and begin the conversation. Create relevant content. could go on.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] Personalize the Online Experience for Prospective Students
    Contrast that with time spent on a website where content you're most interested in "magically" appears just where and when you want. You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Personalizing Your School's Content. Simple.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Content, Landing Page] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is indispensable for promoting your content. Your results will depend on your content strategy , how much time you can invest with social media, and which tactics you use. Here’s the thumbnail version: Include a call to action to download a resource or to follow you online in your company page’s profile description.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Landing Page] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Check out the candidate’s social media presence, website, and any publically available content such as blog articles. All marketing jobs involve content creation, so the candidate should be able to create high quality content with ease. Landing page optimization. Hopefully, you'll all be on the same page.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Content, Landing Page] Resolutions Your Publication Should Make in 2016
    Once-active subscribers lose interest, your value proposition starts being relevant, and audiences stop paying attention to your messaging. Eyeball your segments to make sure that groupings are still relevant and make sense. No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Content, Landing Page] Google Analytics- Calculated Metrics for Lead Generation Websites
    Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Free consultation landing page form submit (for advertising) (FCLP).
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Landing Page] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Business Content Marketing Daily TacticalLet's get to it.
  • CINTELL  |  MONDAY, DECEMBER 28, 2015
    [Content, Landing Page] Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke
    They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. It’s important for companies to prove their relevance – and fast! How does it work?
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Content, Landing Page] 5 Predictions for SEO in 2016
    It included content formatting, readability scores, and other design and usability factors. Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Good – or even great – content is essential. have no crystal ball.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Landing Page] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Landing Page] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Content, Landing Page] Five Facebook Advertising Features You Haven’t Tried Yet
    Rather than annoying all of your followers with content that doesn’t pertain to them, you can focus your ad on just that niche audience and create a great ad that is perfectly tailored to their needs. Since it won’t appear on your wall, your followers won’t think that you only post self-promotional content. Guest post by Mike Bird.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
    Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We Do you change your social banners to promote your content?
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Most prospects visiting your company’s website and consuming your content have not yet entered a purchase-ready mentality.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Predictions from the front-line of B2B marketing 2016
    It was the year everyone got wise to the wonders of content marketing, tempered expectations about what social can actually do and realised that inbound is great, but outbound still very much has a part to play. Content, content everywhere. Bite-sized content is very much de rigueur. Content marketing b2b
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    Once those prospects become your clients, continue to communicate with them to keep them up-to-date on new features, relevant news and available upgrades – thus increasing the likelihood of retention, upsells, and advocacy. Generate higher click-through and capture rates with personalized pages and pre-filled forms. Capture. Nurture.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Content, Landing Page] Your Website is the Hub of Your Firm’s Online Presence
    Prospects and clients are not going to flock to your shiny new website just because it exists and has compelling content on launch day. ” Professional design and structure is important, but understanding what works and addressing your different audiences with relevant content in a clear and understandable way is key.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Landing Page] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords. First, let’s be realistic about how dead some of it is. 
  • SNAPAPP  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Landing Page] 16 Content Marketing Predictions for 2016
    As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. Here are 16 content marketing predictions that will strengthen your strategy in 2016. 1. microsite is a content hub separate from a company’s URL. Repurposing Content Becomes The Norm. Conclusion.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Landing Page] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Landing Page] What Were The Most Effective B2B Marketing Tactics of 2015?
    STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. It starts with creating a simple content marketing mission statement. CONTENT BACKED BY DATA.
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