[Content, Landing Page] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    Mistake #2: Not using forms on landing pages. Utilizing forms on your PPC landing page is the easiest way to generate leads. Mistake #3: Lack of custom landing pages. The pages on the website are most likely great for informational purposes, but not for a PPC landing page.
    [Content, Landing Page] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. understand individual customer journeys to deliver relevant messages, content and offers in real-time and on. on a website or ‘Like’ on a social media page.
    [Content, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
    [Content, Landing Page] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
    [Content, Landing Page] Say Hello to Personalized Video!
    Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. With Personalized Video, unique details about each viewer are seamlessly weaved right into the video content itself. What was it about?
    [Content, Landing Page] Tracking and Increasing Audience Engagement
    The way people consume content has changed. Publishers spend valuable time crafting beautiful newsletters, advertising campaigns and sponsored content , yet so little focus lands on who receives these messages. To achieve this level of detail, you’ll need to categorize your content. Analyze Content Type. Media
    [Content, Landing Page] 5 Ways Mobile Marketing is Affecting Social Media
    Because of the “columnar” fashion in which social networks like Facebook and Twitter render on smaller screens, users will generally see the header image, a short, one-sentence “bio”, and then your company’s content, when visiting your profile page. Use shareable content, like images and videos.
    [Content, Landing Page] Using content-related quizzes to generate leads
    With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content. Create a knowledge test within your content. Re-purpose past successes .
    [Content, Landing Page] 6 Key Elements Your IT Firm’s Website Homepage Needs to Drive Leads
    The purpose of the home page is to instantly communicate your key message, inform the visitor and lead them further into your site to explore other pages, and, ideally, to answer a call to action. ” The copy from this home page focuses in on the specific challenges their clients experience and how they work to solve them.
    [Content, Landing Page] 10 Ways to Generate More Leads from Your Business Blog
    And no, #1 is not “write better content” (because you already knew that.). 1. The best way to convert organic blog visitors to subscribers is to write great content. But don’t think that simply placing a row of social icons at the top of your main blog page is enough. Excerpt long-form content as blog posts. No problem.
    [Content, Landing Page] Is Advertising Inherently Outbound?
    Ads that amplify great content and surface it to the people interested in that topic. Using search and social ads, they’ve been able to effectively target a qualified audience with the right content. Our customers taught us a very important point: It’s the content, not the format, stupid. Take Darth Vader, for example.
    [Content, Landing Page] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
    [Content, Landing Page] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Web Design/Planning. 1) Page Views. That's bad engagement -- but you wouldn't be able to tell based on page views alone.
    [Content, Landing Page] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable. Volume 19, Issue 12, pages 1049–1056. The average attention span today is about 8.25 1989).
    [Content, Landing Page] 7 Ways To Diversify Your Social Media Efforts
    Work with your content team and challenge each other. One of the best things you can use countdowns for is promoting your content before you publish it. Traditionally, content is promoted once it’s launched – you probably save those Facebook, Twitter and LinkedIn posts until the content is finished and live, but why wait?
    [Content, Landing Page] The Essential Marketing & Sales Metrics Your Team Should Track
    It'll give you an indication of whether your content is being well received, or whether it's been turning people off. This can help marketers uncover patterns in what works for a segment and what doesn't, which can inform everything from future content creation to what other channels promote.". 2) Blog Manager. Open Rate. Visits.
    [Content, Landing Page] How to Assess Your B2B Website to Increase Lead Conversions
    Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”).  That means your website story needs to be convincing; the content and proof points must be relevant to the prospect. Newsletters. Newsletter leads are good.
    [Content, Landing Page] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. What about ads that solve a search query or amplify relevant content? We realized it’s the content that matters, not the format or path to it.
    [Content, Landing Page] Agencies: How to Build an Email Campaign – When Your Client Has No List
    There are two main ways to create contact lists – the first one, purchasing lists , is a quick solution, but it comes with some pretty critical issues and performance land mines that must be addressed before you can start using them. Provide them with a host of options to encourage them to opt in for further communication: Content.
    [Content, Landing Page] I’m a Marketer – Why Should I Care About Sales?
    Sales enablement is a strategy to provide the sales department with leads, data, tools and content that helps them sell more successfully and generate revenue. Demand Gen Report: 95% of B2B purchase decisions are directly influenced by content. Follow Up with Content. Sales: “The leads from marketing are weak!”. What It Is.
    [Content, Landing Page] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads. Website Landing Pages. Company Blog.
    [Content, Landing Page] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Did you fill out a form on a landing page?
    [Content, Landing Page] How Publishers Can Increase Time on Site
    There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Let’s say you see an average page view count of 4.5 pages per visit. pages in less than a minute. Sounds great, right?
    [Content, Landing Page] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social channels should be used as a way to get your marketing message and content in front of a larger audience. The end goal here is to provide a solid reason for people to click on your post/ad and get them to land on your site. Actionable Content. Keep attention span in mind when developing content. Webinars. Contests.
    [Content, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
    [Content, Landing Page] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Back in 2014, cross-channel strategy became all the rage for marketers to reach more customers and leads in engaging and relevant ways. Your public tweets will still have to obey the law of the land with the 140-character limit, but you can let the words roll on for DMs. Wearables and Content. Right now, many marketers (you?) may
    [Content, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. Landing Pages. If it’s the latter, here’s how.
    [Content, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. It describes the area of a web page that’s visible before the website visitor scrolls down the page.
    [Content, Landing Page] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    Which content (blogs, ebooks, etc) should you send to a certain type of lead? and linking to a separate landing page. If this landing page is engaged with, Molly would be entered into a whole new sequence with upsells and offers incentivizing her to buy more items. Let’s get started… 1. Get to it!
    [Content, Landing Page] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Test and Target from Email to Landing Page (Mobile or Desktop). Author: Becky Hirsch Do you hear that?
  • NUSPARK  |  SUNDAY, AUGUST 9, 2015
    [Content, Landing Page] Is Co-Registration a Lead Generation Tactic to Consider?
    As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services.  I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Content, Landing Page] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. Or have more relevant offers been created since?
    [Content, Landing Page] An Introduction to Retargeting: What Is It and How Does It Work?
    Users who have not visited your website, but are searching online using relevant keywords that you want to be found for. SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Make different offers for people who visit different pages.
    [Content, Landing Page] What to Look at When Segmenting Your Audience for Sponsored Content
    When running a sponsored content campaign, you need to create great content. What's more important however, is making sure that content gets into the hands of the people who will find it most relevant. As you can imagine, scaling personalized content is a tricky task. Quite literally, targeting capabilities pay.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Content, Landing Page] The Marketing Stack for Publishers: What Tools Do You Need?
    In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Content Management System (CMS). When developing content for your sponsored campaign, having a website to house it on that is fully maximized for any audience is necessary. Landing Pages.
    [Content, Landing Page] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    As a customer you’ll be able to track organic traffic growth and diagnose pages that aren’t fully optimized using built-in analytics. Blogging: Easily create content that will help your business get found. Organize, schedule, and publish content in one place. CMS: Beyond content management, this is a content optimization system.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Content, Landing Page] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
    [Content, Landing Page] Delivering inbound marketing leads for a startup
    Making a great landing page is no simple task. This landing page was no exception – as the focus of a campaign aimed at the legal sector, one of two initial test audiences, it had a lot of work to do. The landing page was a great success for the initial campaign, it had a 26.7% Content marketing
    [Content, Landing Page] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.”. Creating helpful content will also help with your search engine rankings. Search engines reward websites that consistently add fresh content.
    [Content, Landing Page] Are You Using Landing Pages to Help Qualify Leads?
    Landing pages are microsites where prospects go when they click-through a link. Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. Powerful content  – Keep it relevant. Don’t focus on key words. It won’t work.
    [Content, Landing Page] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Downloadable Educational Content.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Landing Page] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. But that’s not how blogging works in real life. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Landing Page] Want More Traffic to Your Website? Try These 5 Tools & Tips
    For example, we know Google Panda penalises sites for things like poor quality content. Looking through the websites blog content, we could see a lot of posts had very little content and had large ads for their services. These can be potential flags for Google when assessing the quality of a website's content.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Landing Page] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. To ensure an awesome user experience (and to keep the search engines happy), you’ll need to redirect every page from your old site to the most relevant page of the new one. custom 404 page. Links.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Landing Page] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy. Not bad.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Content, Landing Page] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Content, Landing Page] Benefits of HubSpot's Social Media Tool
    What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. What’s the quantitative ROI of social Media?
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Content, Landing Page] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    Think about it; sharing content, posting content, and being helpful are what I call social retargeting. On LinkedIn, its reminding prospects and connections of your existence, and you are sharing content that aligns with your personal brand. Here’s content you may like. With LinkedIn, retargeting is “Remember me? Search.
    [Content, Landing Page] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Shift to a Keyword Topic-Based Content Strategy. Write a page about the keyword! This is a sign of content quality and engagement, not a direct ranking factor.
    [Content, Landing Page] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Most marketing departments have figured out that their content needs to be “buyer oriented.” However – for true top of funnel content, the buyer has not even begun to consider what options are available, much less which option is best for her. Create “funnel appropriate” content. ” .
    [Content, Landing Page] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?
    [Content, Landing Page] 7 Important PR Lessons Every Content Marketer Needs to Learn
    But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do). 7 PR Lessons Every Content Marketer Needs to Learn.
    [Content, Landing Page] 100 Things You Are Doing Wrong on Social Media
    You are not tweeting links directly to landing pages to improve offer conversion. You are not re-purposing all the content you have created on your blog. You are not using your internal subject matter experts to create content on your blog. You are not creating persona-based content on your blog.
    [Content, Landing Page] Improve Your Offer Strategies by Learning to Let Go
    You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). relevant offer doesn’t feel pushy or sales-y; if it’s truly relevant, then it’s useful – and welcome. But helping them get to know you through engaging content is a win-win. The culprit is the offer. Making the Offer.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [Content, Landing Page] 6 Things Your Landing Pages Should (And Should Not) Include
    So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. Relevant Visual Aides. Are you using landing pages for PPC?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Landing Page] How to Answer 11 Common Marketing Questions Using Analytics
    After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. You'll also want to determine what types of content are working well in terms of topics, blog titles , formatting, and promotion. How are your contacts trending month over month? So many questions, so little time.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Content, Landing Page] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    These personas are segmented with similarities including pain points and product benefits, which means you don’t necessarily need 50,000 unique content pieces for a list of 50,000 prospects. And even better: you don’t even necessarily need brand new content for each persona group. Consumers don’t know how to personalize your messages.
    [Content, Landing Page] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Apps are the new landing page. In the near future, this view will shift towards the mobile app being the equivalent of a landing page, not a website. landing page is a single webpage, crafted very carefully for one specific goal within one specific vertical for one specific offering. Are you a safe driver?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). The Thank-You Page. Right?
    [Content, Landing Page] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Facebook is an ideal place for fun, visual, and entertaining content that lends itself nicely to a user’s newsfeed. Take a look!
    [Content, Landing Page] 5 Steps To Optimizing Your YouTube Videos [Infographic]
    Titles help audiences and YouTube’s discovery systems make sense of your content. When writing your title tag you will want to create an engaging title that includes relevant keywords. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Landing Page] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. Getting recurring, lasting value from old content is one of the main benefits of blogging. The goal?
    [Content, Landing Page] How To Get A Positive Return On Your Marketing Investment
    It also falsely simplifies prospect behavior: people don’t just want to be engaged for the sake of it; they want to be engaged in relevant, timely, personalized ways. Publish Keyword-Driven Content. Create better content assets; make your emails more personalized; design a better site UX. Give it Some Elbow Grease?
    [Content, Landing Page] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Whether you love Piper Chapman or love to hate her (I guess I fall somewhere in between), you can’t argue with the facts: there’s a pretty sweet content marketing strategy behind OITNB – and I’m going to teach you how you can copy it to make your content strategy even stronger. Diversify Content. Who Killed the Content?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Landing Page] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Landing Page] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. Content marketing goes hand-in-hand with SEO. The Fix: Research Keywords and Use Them in Your Content.
    [Content, Landing Page] Prevent Your Landing Page from Becoming a Launching Pad (See What I Did There?)
    Used every tip, trick, and marketing technique to get visitors to your landing page? Vidyard and Unbounce held a webinar last week about “Simple Techniques to Drive More Landing Page Conversions with Video”. Or, use it to get viewers excited about an upcoming party on your event’s registration landing page.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Landing Page] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. They ended up completely redesigning and rebuilding it -- homepage, landing pages, everything. Day 12: The first version of all pages was presented. Day 21: Key pages of the site were built.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Landing Page] Marketing Grader Live: Watch Experts Critique Real Websites
    In an article for Forbes , Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts: Nobody uses your website as much as you do. An experience like that can really make you wonder about visitors' experiences on your own website.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Content, Landing Page] How To Design a Publishing Website Your Advertisers Will Drool Over
    Quality content? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Quality Content: The Present and Future of Increasing Online Ad Revenue for Publishers. Layout? Reputation? Which brings us to….
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Content, Landing Page] 5 Tips to Get the Most out of Your Pardot Campaigns
    Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms. Learn more about multivariate testing here.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Landing Page] 38 Essential Website Redesign Terms You Need to Know
    This term has lost a lot of relevance in modern web design, though, because the “fold” is almost never in the same place because of different screen sizes and resolutions. With analytics, you’ll be able to see how many people are visiting your website, which pages are most popular, where people visit from geographically, and much more.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Landing Page] 5 Simple Ways to Optimize Your Website for Lead Generation
    But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Take a page out of Surety Bonds ' book.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Landing Page] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Gated content is great for driving leads into a website sales funnel.
    [Content, Landing Page] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They tested over 30 ads with custom landing pages. The
    [Content, Landing Page] 4 Steps to Creating Content That Converts
    As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience.
    [Content, Landing Page] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Include a link to your landing page in your email signatures and social media profiles. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Landing Page] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). Landing/Conversion Pages. Perhaps equally, if not more valuable than the integration offered by HubSpot COS, is the ability to create personalized content. Smart Forms: Landing page forms can also be personalized.
    [Content, Landing Page] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers. 2. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience. Mobile is big.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Would you be interested in guest speaking in my class about content marketing?
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Content, Landing Page] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This will allow you to properly budget spend and have relevant ads and ad extensions. Landing page creation and testing tools like Unbounce make this process relatively painless and free up the need to tie down IT resources and design team members. It also allows you to quickly deploy responsive landing pages at a very low cost.
    [Content, Landing Page] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Here are seven ways to use in-house experts to create content that can power up your B2B marketing efforts. The Importance of Content. Content continues to be the foundation of any good marketing strategy, be it big or small. Because a lot of times, the best people to create content are right in your organization.
  • VIDYARD  |  WEDNESDAY, MAY 6, 2015
    [Content, Landing Page] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
    Pre-Event: Asking the Right Questions And Sharing the Right Content. One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. Be ready with follow-up content. What’s not to love?
    [Content, Landing Page] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another way to uncover questions buyers are asking – and build content around those questions – is to tap into forums like Quora or Yahoo Answers.
    [Content, Landing Page] What you need to know about emerging content forms
    One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. Our content is free because of their generosity. Can it scale? Can it scale?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Landing Page] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. How to Create Better "Boring" Content. Listen.
    [Content, Landing Page] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
    [Content, Landing Page] Using Inbound Marketing to Promote Your Next Conference
    Assuming the date is set and the venue is booked, all you have to do is get people to show up, which starts with having a great event page. Step One: Create Your Event Page. The event page or website is the cornerstone of your conference promotion efforts. Step Two: Optimize Your Event Page for Search. Event Image.
    [Content, Landing Page] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. And the most important part of creating educational content is to research and understand your buyer persona. Content is fire. And so on.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Landing Page] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you.
    [Content, Landing Page] How to Successfully Launch Your First Marketing Automation Program
    Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having enough content to fuel your nurturing campaigns. Most marketing automation platforms use lists (which are essentially customer segments) as reference points to deliver content. Connect with him on LinkedIn.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] 10 Tactics to Optimize Your YouTube Channel
    There are various factors that come into play as far as individual video content, playlists, channels and their ranking factors. Start with the Content. If you’re going to have any success with your YouTube efforts you need to base your strategy around strong content. Fresh Content. Titles. Description. Playlists.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Facebook also opened up its video API, giving brands more control over their video content, including deciding who can see it, setting an expiration date and customizing thumbnail images and subtitles. Look out YouTube.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content comprehensive?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Landing Page] How to Create an Email Newsletter People Actually Read
    It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. You want to send them elsewhere (your website or blog, for instance) to actually consume the whole piece of content.
    [Content, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. After all, what’s the point in content that no one sees?
    [Content, Landing Page] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Image credit: Small Business Ideas Blog. But It Works Nicely.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Landing Page] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Therefore, builders should include relevant geographic terms in addition to terms that describe the nature of the project or photo. Take time to add as many relevant keywords as possible in this section. Be sure to include the same type of relevant keywords in the “Description” field of your projects. The Bottom Line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
    [Content, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Messages have to fall into a specific sweet spot for buyers; relevant content, perfect timing, and engaging formatting have to come together to generate the most impact. Marketing automation software allows businesses to test various options for email messages, landing pages, online forms, and more.
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