• MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Landing Page] If You’ve Got It, Use It (Data, That Is)
    few weeks ago, we talked about how Pinkberry uses data to make their emails more targeted and relevant (and to motivate people like me to binge on froyo). Fandango was using the data – our movie’s start time in this case – to serve up relevant content. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended).
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Content, Landing Page] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Often, that content is a white paper, eBook, webinar or a newsletter. Landing Pages. Thank You Pages. Forms. Workflows.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Content, Landing Page] Using the Unsubscribe Process to Grow Your Company
    There is always the chance that although that person isn’t benefiting from your content, they may know someone who will, so you want to continue to have a good reputation. If you offer multiple email channels that focus on differing interests, make sure they see all those channels on the unsubscribe page. It’s not as bad as it seems.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Content, Landing Page] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Instead of sending out thousands of brochures and magazines, offer this content online -- specifically through downloadable PDFs that are available in exchange for personal contact information. You can host this content on landing pages and promote it via your social channels and on your website homepage.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Content, Landing Page] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Email opt-out landing pages —an email marketers worst nightmare is an opt-out. He shows an example of retailer Bonobos’ opt-down landing page. Next up, a super interesting session on SEO from MOZ’s Content Astronaut, Cyrus Shepard. We have to actually be contextually relevant to queries. Wednesday Keynote.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Content, Landing Page] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    Leveraging the expertise of recently acquired Insightera and applying it to native landing pages (as well as pages built and hosted in the most common content management systems), Marketo has creating an exciting opportunity to: 1) Engage more of the prospects that are likely to buy. What has driven rise of Amazon?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Content, Landing Page] B2B Websites: How To Generate More Leads
    Here are some the most important tactics: Use Content Marketing and Blogging. Content is the fuel for all your lead generation efforts. Your content must demonstrate a deep understanding of your prospects’ and customers’ pain points , and guide them toward solutions. In other words, your content should not be all about you.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Content, Landing Page] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Sitelink Requirements.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Content, Landing Page] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Just 1-2 CTAs per page. What is Conversion Optimization?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Landing Page] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Content, Landing Page] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. If you discover you are marketing to that audience, you might highlight technical specs in your landing pages and nurturing strategy.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content, Landing Page] How to Amplify Your Reach With Content Discovery Platforms
    'As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. This is where content discovery platforms come in. To that end, here''s how to set up and optimize your content discovery campaigns so you can get the most out of them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Content, Landing Page] What Raising a Toddler Can Teach You About Engagement Marketing
    Are they viewing your content on their mobile phones predominantly? If so, responsive design templates are a must for delivery of your email and landing pages. It is the marketer’s job to break through this noise with timely, relevant, and persistently engaging content. And the comparisons don’t end there.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] The Secrets to Creating a Lead-Generating Ebook [Video]
    In reality, the written content is just one of many moving parts. From identifying your target audience, to brainstorming a relevant topic, to establishing a production timeline based on your available resources … hey, if you really want your ebook to perform, you have to start with a great game plan. 'Creating an ebook? Wrong.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] Spring Cleaning for Google Analytics
    Such as a contact form which has a new thank you page or now there are multiple forms and the old thank you page no longer exists. Another common issue with goals that are not converting is that the page is no longer easily accessible. For example, a landing page put in place for a paid campaign that is no longer running.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Content, Landing Page] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). Citing third-party sources that support your contentions is a great way to increase both the value of the white paper to the reader and your brand’s credibility. How many pages did he or she read?); 'Though the format is sometimes misused (i.e.,
  • ANNUITAS GROUP  |  TUESDAY, MARCH 18, 2014
    [Content, Landing Page] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Content, Landing Page] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    How Website and Landing Page Personalization Creates Relevance. Now let’s assume both contacts click on the banner in the email, which directs each of them to a landing page. Is your organization creating personalized, relevant experiences for your website visitors? Persona based marketing tools.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Landing Page] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement. This couldn''t possibly be true -- otherwise everything I know about content is pretty much a lie!
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Content, Landing Page] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    With buyers doing so much research before first contacting the seller, companies are using content marketing to insinuate themselves into that first 57% of the buyers’ research. Once you have answers, you’ll want to do a content audit to make sure the information on your website is providing answers the questions your leads want.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Landing Page] How to Create a Business Card That's Actually Useful
    To read more content like this, subscribe to Insiders. Content marketers out there will understand this one: Have you experienced a time when someone wants to say 1,000 words worth of content in 100 words worth of space? Unfortunately, 2 pages of content won’t fit in a 3.5” Rebel By Choice.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Content, Landing Page] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Here’s a checklist of 15 places to share your video marketing content every time you have something new.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Content, Landing Page] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content. How to Write a Standout Resume and Land Your Next Marketing Job.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Content Strategy. But don’t worry.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” After discussing the benefits of gaining blog subscribers, provide a link to relevant articles you’ve previously written on the topic. Example: Curious how content marketing could help your organization reach its marketing goals?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Landing Page] How to Write a Standout Resume and Land Your Next Marketing Job
    Your ability to write headlines that take content viral? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Landing Page] More Eyes on Your Video – How and Where to Share
    Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. According video on your homepage or landing pages is an easy win – when it comes to calls-to-action, what’s more compelling than a “play” button?
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Landing Page] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    It should include the basics like keywords that are relevant to your products or services, along with a link back to your website. If your company is giving anything away for a promo or holding a drawing, make sure the giveaway is something of value and relevant to your company. If you will demonstrate new products. 4: Blog!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Content, Landing Page] How to Extend Your Reach and Get More Leads with Paid Email Programs
    First, ask yourself: which organizations in your industry are known for relevant news or particularly engaging commentary? As an example, take a look at this recent email Marketo sent out through Content Marketing Institute. If you’ve co-created a content asset, you could find a vendor whose database is relevant to both partners.
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Landing Page] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. And who doesn’t want relevant traffic? Feed.ly.
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Landing Page] Optimize Your AdWords Campaigns
    Ideally landing page content would include the best quality, relevant keywords to help improve AdScores. Doing this increases the opportunity that the ad will be seen while decreasing the cost/click – In other words, optimization of on-page content should lower ad costs, allowing for a bigger bang for the buck.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Landing Page] What Is Conversion Rate Optimization? [FAQs]
    Conversions happen all over your website -- on your homepage, your pricing page, your blog, and of course, landing pages -- and you can actually optimize all of these conversions. Because of Google''s recent algorithm updates , the search engine tends to serve people content that''s most relevant to them. to 25.4%.
  • SYNECORE  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Landing Page] Six Tips to Creating the Perfect CTA
    CTAs can be used on product pages, display ads, email campaigns, social media channels, and in direct mail. The only place they aren’t used is landing pages. It is a newspaper term for putting the most important headlines highest on the page because that is where the will get the most views. 3) Use Content.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Content, Landing Page] What’s An “Online Lead Development Ecosystem”?
    To attract new visitors, your site needs to be set up using the most current SEO best practices, which means that you should be utilizing meta data to frame your content, building links back to your site from other authoritative sources, and, most importantly, creating unique, indexable content on a regular basis. Your – what ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Landing Page] 3 Ways Life Sciences Marketers Can Benefit From Automated Marketing
    Tasks such as recording call activities, keeping track of sales calls, passing relevant call details on to superiors, and presenting approved marketing collaterals to healthcare providers, are now done automatically. 2013 study by Accenture, a global management consulting, technology services, and outsourcing company surveyed 200 U.S.
  • B2B MARKETING MENTOR  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Landing Page] Getting Real(-time) with Market Research
    'Content marketers are constantly looking to create and distribute compelling content that resonates with their target audience. Your audience is inundated with article content—much of it mediocre. As a result, it’s more difficult than ever for your brand’s article content to stand out from the noise. Featured
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Content, Landing Page] 27 More Remarkable SEO Guides, Tips and Tactics
    ” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. page-relevant unique meta description? Have Content, Be Social by BroadSuite. Ways To Unlock The Benefits Of Semantic Search by Search Engine Land. Which need to be discarded?
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Content, Landing Page] 5 Of The Fastest Ways To Improve Your B2B Marketing
    Create Remarkable Content. The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Landing Page] Why Do Enterprises Struggle to Adopt Inbound?
    These companies need to engage in meaningful and relevant dialogue with their potential customers , long before they ever speak to sales. 3) Commit to content. Inbound doesn''t work without committing to creating valuable content on a regular basis. There are a few primary reasons why this has occurred. Deep Pockets. million.".
  • SYNECORE  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Landing Page] Landing Page Design 101: What the Helvetica?
    'When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. Landing pages are also called “lead capture pages” because that is exactly what they are. Share!
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content, Landing Page] How to Use Welcome Emails to Delight Your New Blog Subscribers
    Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Content, Landing Page] The Inbound Marketing Circus: Delight and Astound Your Leads!
    combination of inbound elements—calls to action, social media, blogging, and email—aiming to establish your company as a source of great content delivered consistently and reliably will help to achieve your company goals. They are on your website and, assumedly, have filled in their contact information on your site’s landing page.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Content, Landing Page] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    That being said, there are ways we can adapt to these changes and send emails that are relevant and well-tuned to any scenario. The challenge with mobile devices is not only delivering the same content in less space, but also the wide variances between screen sizes of different handheld devices. 1) Email Clients. email marketing
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 16, 2014
    [Content, Landing Page] How to Develop a Comprehensive B2B Marketing Strategy
    stress “comprehensive” because I think it is important to consider every avenue that may be relevant to and most importantly get you in front of your target audience. The key to a successful content marketing strategy is a consistent cadence of engaging relevant content. Third party experts or customers as presenters.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Landing Page] The ABCs of Content Marketing: A Glossary of Terms
    'You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Crowdsourced Content. Data-backed Content.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Landing Page] What Is List Segmentation? [FAQs]
    The well-designed landing pages with attractive CTAs. These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. Leads who have downloaded more than five pieces of content. Here''s why.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Landing Page] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Aim to create what marketers call SMART goals -- specific, measurable, attainable, relevant, and timebound. These are the words you can prioritize in your headlines and across your content. Develop offers and landing pages. Share content on social media. Identify your audience. Values. Biggest challenges. HubSpot.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Content, Landing Page] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Segment and trigger based on downloaded content. Marketing automation allows you to segment your leads , enabling you to deliver the most relevant content to each segment of your database. Publish landing pages directly to Facebook. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Content, Landing Page] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    Segment and trigger based on downloaded content. Marketing automation allows you to segment your leads , enabling you to deliver the most relevant content to each segment of your database. Publish landing pages directly to Facebook. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 6, 2014
    [Content, Landing Page] BrightInfo: Content Recommendations Made Simple
    Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. The recommendations can be presented on a fixed area of a page or as a pop-up. content recommendations customer data platform recommendation engines semantic analysis text analysis
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Content, Landing Page] Top 10 Demand Generation Resolutions for 2014
    Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. Test more.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [Content, Landing Page] The Domino Theory of B2B Content Marketing
    'Tweet “You don’t optimize a landing page or an email. That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? have seen this domino theory of content marketing repeated many times.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Content, Landing Page] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. Content marketing is becoming more essential for success. Topic #1. Anna Lee (@annaleenyc) May 6, 2013. link].
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Content, Landing Page] The Email Marketer's Guide to Looking Like a Total Jerk
    While it''s important to persuade someone to open your email and click through to your landing page, it''s even more important to set clear expectations. Email marketing is a way to engage and delight segmented audiences with relevant and lovable content, so help a fellow marketer out and don''t commit these faux pas!
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Content, Landing Page] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    Marketing automation platform implementation – as necessary, modification to landing pages and lead capture forms, changes to implementation of tracking code, consulting regarding integration with SFDC, improvements to campaign architecture. Managing scheduled sends – handling the strategy, content, creative for one off messages.
  • 3D2B  |  WEDNESDAY, DECEMBER 18, 2013
    [Content, Landing Page] A Holiday Wish List From Sales to Marketing
    When we say “qualified,” we don’t mean people who’ve landed on our website and casually entered their contact information into one of your enticing landing pages to download the latest white paper. 'Dear Marketing: Because the holiday season is all about giving, the sales team thought you’d like to know what we want this year.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Content, Landing Page] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    This could be your email marketing piece, an article on your blog, a landing page on your website, a social media update, a product or service you take to market, customer service, post-sales maintenance and support, and absolutely every interaction you have with your audience. In the professional world, this is a greater challenge.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Content, Landing Page] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. If I’m in your lookalike audience, I’m much more likely to find your ads relevant. As we advise with all of your marketing, keep your ads useful, valuable, and relevant.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Landing Page] Three Things Every Nonprofit Should Do in 2014
    Creating relevant content is the single most important thing you can do to attract new donors online. Nonprofits are already content-rich by nature -- think of all the stories you have to tell and then turn those stories into blog articles on your website. 2) Start using calls-to-action and landing pages. If so.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Landing Page] 7 Ways Even Smart Marketers Can Mess Up Their SEO
    Yes, content creation and link building the right way takes time and effort, but that doesn''t mean that time and effort isn''t worth it. If this all sounds a little unfamiliar to you, here''s one of the best resources you can use to get up to speed on optimizing your content for modern-day SEO: " Blog SEO for the Modern Marketer."
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Landing Page] 6 Surefire Ways to Convert Traffic from Your Blog
    The very first impression new visitors have of your site, whether it’s the main page or the blog, is the load time. If your pages take too long to load, you could lose 40% of your potential customers right off the bat. When you notice conversions are at a low, audit your recent blog entries and your content calendar for future blogs.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Landing Page] Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
    You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. Make sure your landing pages are passing this blink test by following the guidelines here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content, Landing Page] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. It can be pretty daunting to sit back and think about creating 12 months of content. Step 1: Plan campaigns around cornerstone pieces of original content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content, Landing Page] A Year in Review: The Biggest Social Media Updates of 2013
    Comments and apps and pages, oh my! This new search functionality allows anyone to search and find terms in posts, updates, check-ins, pages, apps, groups, and comments from your friends or those who post publicly. For one, it’s yet another platform to use for research when creating data-based content. Landing Pages?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Content, Landing Page] 5 Ways to Promote Your Webinar
    When you decide to do a webinar, you put so much work into it: planning the content, finding the right speaker (or doing it yourself); making all the arrangements, building a slide deck…it would be almost criminal not to get the biggest audience possible. Build a killer landing page. Make it trackable. Design and copy.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Content, Landing Page] How B2B Marketers Will Spend Their Budgets in 2014
    Taking the top six categories as a group, the strategy being embraced by the majority of marketers in 2014 will primarily consist of: • Attracting relevant visitors to their websites using valued content. Converting those visitors into leads by optimizing calls to action and other elements of landing pages.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Content, Landing Page] How B2B Marketers Will Spend Their Budgets in 2014
    Taking the top six categories as a group, the strategy being embraced by the majority of marketers in 2014 will primarily consist of: • Attracting relevant visitors to their websites using valued content. Converting those visitors into leads by optimizing calls to action and other elements of landing pages.
  • DIGITAL B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Content, Landing Page] 5 Steps To Improve B2B Lead Generation Program Results
    From content to process to branding, here are five steps you can take to improve the results from your publisher lead generation programs. Select Your Content Carefully. The content you should use depends on how the lead generation program is structured. Content For Fixed Promotional Package. Sponsored Content.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Content, Landing Page] B2B Experts: The Difference Between Social Media and Content Marketing
    'Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing. Vice President of Marketing and Content Strategy at SAP.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Content, Landing Page] How to Generate More Opt-ins With Your Email Marketing Campaign
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Add a Subscribe Button to Landing Pages. or “What types of content are you interested in receiving?” Request their Presence. Clean Up.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Content, Landing Page] How to Use Video to Prospect and Validate Your Leads
    and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. Can’t Get Enough Great Content? B Split Testing.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Content, Landing Page] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Contending that “Content marketing isn’t new.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Content, Landing Page] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Contending that “Content marketing isn’t new.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Content, Landing Page] LinkedIn Launches Company Showcase Pages for B2B Brands
    'LinkedIn announced showcase pages as an expansion of company pages. B2B companies can now create “ dedicated pages for their more prominent brands, businesses and initiatives.” ” These new pages can be individually followed and feature their own stream of status updates, or content.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Content, Landing Page] How to Measure the Success of Social Media
    The goal could be showing that visitors complete a contact us form, download a valuable piece of content, or register for a webinar. Being the top website for relevant Google searches is an example. 'It’s easy to hop on the social media bandwagon. “It’s easy.” ” “Anyone can do it.”
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Content, Landing Page] Marketing Automation: 6 Examples of Success
    Other benefits of using Act-On include: It real-time dashboard, allowing US Fleet Tracking see not only who receives each campaign, but all of their engagement actions including email, website, form, and content engagement. Be sure to visit our case studies page for more. Reduced time spent on cold calls. Have a success story for us?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Content, Landing Page] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    You must have good content and solid offers. Would your audience thank you for the content asset, tip, or comment? Our Promoted Tweets contain timely and engaging content, and each one links to a gated resource page — to download the resource, users must fill out a form. itsgoodtobeJackDorsey. Follow the Golden Rules.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Content, Landing Page] SMB Marketing Automation: Getting Started with Content Strategy
    'Overcoming lack of understanding, resources, and content . The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with.  Content Plan. Content Audit. Content Development.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Content, Landing Page] Need More B2B Sales Leads? Ignore This Research
    Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides. “Abandon” such tactics at your own risk.
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Content, Landing Page] Need More B2B Sales Leads? Ignore This Research
    Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides. “Abandon” such tactics at your own risk.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Content, Landing Page] Best Practices for B2B Social Media Success
    On LinkedIn, the most successful B2B companies participated in discussions within industry-specific Groups while sharing content relevant to those discussions. To mitigate this, the most successful companies provided a link to the website and/or relevant landing pages in the first line of the video’s description.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Content, Landing Page] A Flock of Hummingbird SEO Comments
    So, to make it easier to get up to speed, we’ve rounded up relevant articles from industry experts and we’re sharing them here, allowing you to learn what you need to about Hummingbird in just one sitting. The update promises to do B2B vendors in particular a world of good, writes Harrison Jones for Search Engine Land. license.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Content, Landing Page] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Responsive design is an approach which automatically repackages website content to fit the device viewing it. Let me explain.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Content, Landing Page] Tracking the Success of Your Sponsored Content
    'Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience? Know your audience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Content, Landing Page] It’s Time For CMOs To Tap Into The Power Of Personalization
    By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Content, Landing Page] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    The key to generating more visits from the right people is your content. Examples of content include blog articles, videos, data and images. At the heart of your content should be the notion of educating your prospects. The very best single content item to increase your site traffic is your blog. Goal Setting. easurable.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Content, Landing Page] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. All the hard work you put in curating content and designing the newsletter all go down the drain when people won''t even open the email in the first place. Your boss is convincing.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 14, 2013
    [Content, Landing Page] 3 Ways to Improve Your Emails Through A/B Split Testing
    By looking at the results of your opens, clicks or conversions, you can tell which style, content or timing had the better results or, if there wasn’t any difference at all. This shows that those who opened the email with the question were more likely to read the content. The answer is A/B split testing. 1) Questions. Questions.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Landing Page] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    This concept is all about where content is placed on your webpage. Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. Alt text, or “alternative attribution,” is like a caption on any image on any of your web pages. Huh? ”.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Landing Page] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    This concept is all about where content is placed on your webpage. Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. Alt text, or “alternative attribution,” is like a caption on any image on any of your web pages. Huh? ”.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Landing Page] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! have since learned, though, what it takes to run a well-oiled content machine. content creation
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Landing Page] 6 Stupid Content Promotion Mistakes No Marketer Should Make
    'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! have since learned, though, what it takes to run a well-oiled content machine. content creation
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Content, Landing Page] Using Big Data To Target The Right Consumers With The Right Offers
    Should each customer see the exact same offers, options, products and pages? This tactic ensures visitors see content relevant only to their loyalty level and behavior. Advanced predictive models can dynamically serve content and offers based on a user’s current and past online behavior. Love Your Loyalty Programs.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Content, Landing Page] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Like, landing pages should make the prospect an offer they can''t refuse. 42) "mack my google plus page". I''d recommend just having great content to attract people. Right? guess.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 10, 2013
    [Content, Landing Page] Parlez-vous B2B? The dangers of using jargon in your marketing
    words or acronyms that she needed us to decipher for her – from a single page brief. Investors and financial analysts’ experiences were tested on IR pages on corporate websites. Like most users, they expected to find relevant organisation information right away. Whether it’s an email, landing page, or even a blog post….
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 10, 2013
    [Content, Landing Page] Parlez-vous B2B? The dangers of using jargon in your marketing
    words or acronyms that she needed us to decipher for her – from a single page brief. Investors and financial analysts’ experiences were tested on IR pages on corporate websites. Like most users, they expected to find relevant organisation information right away. We even had to look-up some acronyms ourselves. Argue.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Content, Landing Page] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. They like helpful, engaging content that just happens to be visual. 5) Add a hashtag, if relevant. But that''s not quite accurate any longer.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 9, 2013
    [Content, Landing Page] How to Write a Winning Pay Per Click Ad
    'In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. Every pay per click ad has certain elements that make it meaningful and relevant to your target audience in order to get that click.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Content, Landing Page] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 82% of consumers like reading relevant branded content.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Content, Landing Page] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 82% of consumers like reading relevant branded content.
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