• HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Content, Landing Page] How To Design a Publishing Website Your Advertisers Will Drool Over
    Quality content? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Quality Content: The Present and Future of Increasing Online Ad Revenue for Publishers. Layout? Reputation? Which brings us to….
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Content, Landing Page] 5 Tips to Get the Most out of Your Pardot Campaigns
    Optimize with A/B and Multivariate Tests: Testing your landing pages and emails allow for optimizations based on actual data derived from prospect activity. Using Pardot’s multivariate testing functionality you can test different aspects of your Pardot landing pages and forms. Learn more about multivariate testing here.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Landing Page] 38 Essential Website Redesign Terms You Need to Know
    This term has lost a lot of relevance in modern web design, though, because the “fold” is almost never in the same place because of different screen sizes and resolutions. With analytics, you’ll be able to see how many people are visiting your website, which pages are most popular, where people visit from geographically, and much more.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Landing Page] 5 Simple Ways to Optimize Your Website for Lead Generation
    But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Take a page out of Surety Bonds ' book.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Landing Page] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Gated content is great for driving leads into a website sales funnel.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Landing Page] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. understand individual customer journeys to deliver relevant messages, content and offers in real-time and on. on a website or ‘Like’ on a social media page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Landing Page] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Landing Page] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. more extensive pieces of content like eBooks, webinars or how to video series.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Landing Page] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They tested over 30 ads with custom landing pages. The
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Content, Landing Page] 4 Steps to Creating Content That Converts
    As any seasoned content marketer should know, there’s a lot more to content marketing than simply creating a flashy infographic or writing a blog post, publishing it, crossing your fingers and hoping for the best. In order to generate leads from your content strategy, you need to consider both the content and the content experience.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Landing Page] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Include a link to your landing page in your email signatures and social media profiles. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Landing Page] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). Landing/Conversion Pages. Perhaps equally, if not more valuable than the integration offered by HubSpot COS, is the ability to create personalized content. Smart Forms: Landing page forms can also be personalized.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Content, Landing Page] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers. 2. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience. Mobile is big.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Landing Page] 10 Resources to Help You Teach Inbound Marketing
    Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Would you be interested in guest speaking in my class about content marketing?
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Content, Landing Page] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This will allow you to properly budget spend and have relevant ads and ad extensions. Landing page creation and testing tools like Unbounce make this process relatively painless and free up the need to tie down IT resources and design team members. It also allows you to quickly deploy responsive landing pages at a very low cost.
  • MARKETING ACTION  |  FRIDAY, MAY 8, 2015
    [Content, Landing Page] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Here are seven ways to use in-house experts to create content that can power up your B2B marketing efforts. The Importance of Content. Content continues to be the foundation of any good marketing strategy, be it big or small. Because a lot of times, the best people to create content are right in your organization.
  • VIDYARD  |  WEDNESDAY, MAY 6, 2015
    [Content, Landing Page] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
    Pre-Event: Asking the Right Questions And Sharing the Right Content. One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. Be ready with follow-up content. What’s not to love?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 5, 2015
    [Content, Landing Page] 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience
    Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another way to uncover questions buyers are asking – and build content around those questions – is to tap into forums like Quora or Yahoo Answers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Content, Landing Page] What you need to know about emerging content forms
    One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. Our content is free because of their generosity. Can it scale? Can it scale?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Landing Page] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. How to Create Better "Boring" Content. Listen.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Landing Page] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Landing Page] Using Inbound Marketing to Promote Your Next Conference
    Assuming the date is set and the venue is booked, all you have to do is get people to show up, which starts with having a great event page. Step One: Create Your Event Page. The event page or website is the cornerstone of your conference promotion efforts. Step Two: Optimize Your Event Page for Search. Event Image.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Content, Landing Page] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Blogs are simply articles posted to a section of your website (in reverse chronological order) that include the ability for readers to make comments and use social media to share the content. And the most important part of creating educational content is to research and understand your buyer persona. Content is fire. And so on.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Landing Page] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Content, Landing Page] How to Successfully Launch Your First Marketing Automation Program
    Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having enough content to fuel your nurturing campaigns. Most marketing automation platforms use lists (which are essentially customer segments) as reference points to deliver content. Connect with him on LinkedIn.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] 10 Tactics to Optimize Your YouTube Channel
    There are various factors that come into play as far as individual video content, playlists, channels and their ranking factors. Start with the Content. If you’re going to have any success with your YouTube efforts you need to base your strategy around strong content. Fresh Content. Titles. Description. Playlists.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Facebook also opened up its video API, giving brands more control over their video content, including deciding who can see it, setting an expiration date and customizing thumbnail images and subtitles. Look out YouTube.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Content, Landing Page] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content comprehensive?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Landing Page] How to Create an Email Newsletter People Actually Read
    It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. You want to send them elsewhere (your website or blog, for instance) to actually consume the whole piece of content.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Content, Landing Page] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. This is involves creating a number of pages with slight variations in design, wording, etc. After all, what’s the point in content that no one sees?
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Content, Landing Page] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Image credit: Small Business Ideas Blog. But It Works Nicely.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Landing Page] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Therefore, builders should include relevant geographic terms in addition to terms that describe the nature of the project or photo. Take time to add as many relevant keywords as possible in this section. Be sure to include the same type of relevant keywords in the “Description” field of your projects. The Bottom Line.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Landing Page] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Content, Landing Page] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Messages have to fall into a specific sweet spot for buyers; relevant content, perfect timing, and engaging formatting have to come together to generate the most impact. Marketing automation software allows businesses to test various options for email messages, landing pages, online forms, and more.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Content, Landing Page] Your B2B Prospects Want to Binge Your Content
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. So what about your content? But can they consume this content on their own terms? You have created successful content, but you are not all the way there.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Content, Landing Page] How Content Personalization Fits into Inbound Methodology
    One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Content personalization reinforces nearly every stage of the inbound process in some way. Buyer personas and delivering personalized content go hand in hand. Identifying Your Audience.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Content, Landing Page] 13 Quick Tips to Improve Your Web Design Skills
    This will prevent an “overdesigned” website and help to place prominence on just the items that need it. 2) Use Keynote (Mac) to create rapid page prototypes. You don’t need Photoshop to create rapid prototypes of web pages, landing pages, call to actions or other web interface elements. Call it “tunnel vision.”
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Content, Landing Page] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Personalization can be used in any rich text module or on any COS page in HubSpot.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Content, Landing Page] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. But in focusing too much on production, it’s easy to lose sight of what’s most important: whether your audience is engaging with your content or not.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 3, 2015
    [Content, Landing Page] Marketing Mathematics: Why You Need to Invest in Website Engagement
    Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Therefore, it is essential to engage your visitors with relevant and personalized content. The Problem.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Content, Landing Page] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    You''ll quickly discover why cold calling potential leads and reading them your content offers aloud is the future of marketing.". Make all your emails and landing pages as copy-heavy as possible. Spend as much money as you can on Pay Per Click (PPC) on keywords that are not relevant but have high traffic. Try it.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Landing Page] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    But with so much happening on this page, how should we start improving it? So when we''ll be brainstorming homepage copy and positioning in the future, we''ll work to inject that "HubSpotty" emotion. 3) Our landing page design needs some work, too. We needed to work on our homepage. So, did HubSpot.com pass the test?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Content, Landing Page] What Are Rich Snippets?
    Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. Any marketer that has had exposure to SEO should be aware of the importance of using optimized, relevant keywords on a website. One of these changes is the higher use of rich snippets. Background on Rich Snippets.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Content, Landing Page] 4 Steps to Achieving Initial Email Marketing Success
    You can use the sign up form as a landing page or embed the form on your site. From promotional offers to email invitations, you can send an email about any relevant topic that your subscribers are interested in. Provide educational content that’s of interest to your audience. It’s that simple.
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Content, Landing Page] Why Customers Crave Content Personalization
    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The good news is, we have the technology to personalize content and web experiences—home pages, landing pages, calls-to-action (CTAs), and emails—so we should.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Content, Landing Page] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Content, Landing Page] 7 Offline Marketing Strategies that Support Your Online Brand
    Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Landing Page] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. Extending all that content to a radio show can really accelerate your ability to connect with more people and ultimately generate more leads.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Content, Landing Page] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    SEE ALSO: What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website And as new visitors reach your site, robust educational content and carefully targeted offers can drive leads to closer and closer engagements, eventually bringing qualified leads straight to you. The impact of research is clear.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Content, Landing Page] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Landing pages: Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site. Questions to ask at this stage include: How many content consumers became known visitors? Capture Metrics. Which channels are most effective?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Content, Landing Page] 5 Landing Page A/B Tests (And Their Surprising Results)
    When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. Content Verve yielded a. Landing Pages
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content, Landing Page] How to Easily Create Custom Pin It URLs for Pinterest
    The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. I''ve found this so useful in my marketing that I wanted to share it with all of you for free. And voilá! An Example.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Content, Landing Page] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    Other content – which is neither commercial nor transactional or relationship. What if your content is mixed? It’s common for email sent by businesses to mix commercial content and transactional or relationship content. Use relevant subject lines. Email compliance is easily overlooked in today’s fast-paced world.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Landing Page] How to Grow Your Email List by Running a Contest
    To generate interest, my team shared the contest across multiple channels: We created a dedicated landing page for our contest, then blogged about it, emailed it to our database, put together specific Pinterest boards, and shared that landing page all over social media. Content Creation Social Media Our idea?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Content, Landing Page] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Next up was Kyle Rush from Optimizely to discuss what they did internally to initiate  A/B test on their website, landing pages, and more. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page. 3% submissions increase. East 6 th St. Big topic! Sales.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Content, Landing Page] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. As you plan your nonprofit’s content strategy, make sure you’re finding ways to include requests for matching gifts. Donation Page.
  • VIDYARD  |  TUESDAY, MARCH 10, 2015
    [Content, Landing Page] Read This To Find Out How To Make A Compelling Call-To-Action
    You’ve put in the effort to make engaging video marketing content, so why stop there? Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore. Add a CTA to your video content so that it appears as a (non-interfering!) Align the CTA with the content it’s attached to.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Content, Landing Page] What Schools Should Ask on Landing Page Forms
    To capture this data, you’ll need to ask the right questions on your landing page forms. You also want to ask questions that will help you target prospective students with the most relevant content. You need to ask the right questions to be able to provide content that is helpful for each inquiry. First Name.
  • VIRALLY BLOG  |  MONDAY, MARCH 9, 2015
    [Content, Landing Page] 7 Tips For…. Getting More Shares On Your Blogs
    We can put so much effort into writing our blogs and creating content you often sit there wondering if there’s a point to it if nobody is reading it. This make the blog shareable by itself as well as the content within. #2 Pick Your Sharing Times Right. Got a cool infographic that could be shared? Add sharing buttons to it!
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Content, Landing Page] 4 Essential Tips for Navigating the Content Planning Roadmap
    Content planning is a similar undertaking. Want to ensure you''re delivering the right content to the right people at the right time? Pair your content planning with the three stages of the buyer’s journey. Therefore, they are seeking educational, third-party content in the awareness stage. Content Creation Issue.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Content, Landing Page] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Whether you’re posting in a video hub, on your landing page, in YouTube, or any other location, your video’s thumbnail is the book jacket, the album cover, the movie poster. Maybe your posting your video on just YouTube, or maybe you’re using a video hub, posting it on social media, a landing page or website. Or not.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Landing Page] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 1) Segmenting Strategy. This is definitely a component of their persona, but does it make sense to solely rely on behavior when introducing new content. Educatio
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Landing Page] Health Systems’ 5 Most Common Digital Advertising Mistakes
    When campaigns are limited by budget, ads do not appear every time a user performs a relevant search query in the core market. By using those keywords with broad-match modifiers, you can control which are in the actual search query and therefore ensure relevancy. Not using custom landing pages. Lacking negative keywords.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Landing Page] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    In the second part, we use those questions to develop an inbound content strategy that makes sense for your higher education institution. If when we hear the word “traditional” we immediately think of an older group of folks who don’t like change or technology, we are not going to get very far in our content strategy. Questions First.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Landing Page] 5 Ways to Squeeze the Most Use out of Your Content Offers
    The same is true for content – don’t reinvent it, repurpose it. With this one piece of content, you can easily repurpose content five times through different channels. Take sections of content from the white paper and set them up as individual blog posts. Use visual content, which can generate up to 94% more views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Landing Page] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. Increase direct traffic by X% by Y DATE. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Content, Landing Page] 3 Avenues to Content Segmentation Success
    We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back to dig a little deeper and demonstrate why it’s important to segment your content as part of your curation strategy. You have the opportunity to consistently highlight your content to drive more engagement.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Landing Page] 18 of the Best Email Subject Lines You've Ever Read
    After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? Just be sure that the contents of your email actually have something worthy of that subject line.). 6) Refinery29: "The broke girl''s guide to a luxury vacation". Genius.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Landing Page] Make Your Landing Pages Work Smarter For Your Business
    Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. And it’s often more relevant and effective than sending potential customers to your homepage. Are our landing pages driving conversions?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Just publishing content on its own doesn’t accomplish this." web and content teams)?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Just publishing content on its own doesn’t accomplish this." web and content teams)?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Landing Page] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    When it comes to engaging customers, content continues to be king. According to the Content Marketing Institute, 93% of B2B marketers used content marketing in 2014. In fact, 58% of B2B marketers plan to increase their content marketing budget over the next 12 months. Content Publishing and Promotion. Social media.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Landing Page] How to Tweak Your Landing Pages to Increase Conversions
    This is where landing pages come into the strategy. When quality traffic is directed to pages that are designed for a specific purpose, the likelihood of engagement and conversions is much higher. The process of building an effective landing page requires answers to several questions. Before You Get Started. Trust.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. An interview with an expert on a relevant topic. Webinars.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] Top Metrics for Weekly SEO Reporting
    Top Performing Landing Pages. filter to the pages view so I can see which landing pages are driving the most organic visits to our site. Are these the pages we want to show for organically? How many goal completions did we have this week over the last, and on which pages did the completions occur?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Landing Page] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. Content Creation Design Daily
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What is the best way to create new content on site? If you are creating engaging, high-quality content that provides value to your visitors, then in my opinion, you should keep doing what you’re doing! Is it bad to have a landing page loaded with multiple keywords? It depends. B2B Web Strategy Search Engine Marketing SE
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] When to Check on Your Marketing Metrics: A Simple Guide
    When someone comes to your website, they are not forced to fill out a form or download a piece of content you have created. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. Visits.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Landing Page] Inbound Marketing Vs Content Marketing
    Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads. “Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Content marketing is free and only takes up a few hours a week.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Content, Landing Page] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? That''s a lot of people slipping through the cracks. Enter retargeting.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Landing Page] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. Has your website got relevant keywords? Attract.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Content, Landing Page] Is Your Product How-To Video a How-Not-To?
    And adding video to a landing page, for example, can get you a 130.5% Don’t forget that music and voiceovers are great ways to spice up otherwise dry or routine content. Your Content. We’ve all heard that “Content is King”. You’ve got an amazing product and you want to teach the world how to use it. meant REHEARSE!
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Content, Landing Page] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Designing attention-grabbing emails with compelling content? Optimizing content across devices? Christopher Marriott presents the 10 most innovative marketing emails of last year as judged by The Relevancy Group. Does it show up for the whole site, or for specific categories and/or specific pages on your site?”).
  • BLOG MY CALLS  |  FRIDAY, JANUARY 23, 2015
    [Content, Landing Page] Your Call-to-Action: Size Matters…And so Does Color
    There are many factors that influence the effectiveness of a CTA such as relevance, surrounding landing page content, location, etc. It’s the size of the button in relation to the size of the other elements on the page. How big is your CTA button? Is it black? White? Or perhaps a dusty lilac? How big is too big?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Content, Landing Page] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Content, Landing Page] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Create short, powerful content with focused calls to action. Maximize conversions with relevant landing pages and targeted offers. Search marketing is all about attracting leads and getting them to make that first step – whether your conversion goal is a form submission or a visit to a specific page.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Content, Landing Page] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    will highlight below the points which are relevant to B2B lead generation. You can: create compelling content to share on social networks with creative calls to action. Do not simply post content and hope to get some engagement with it. 2. How do you nurture your prospects and keep them moving forward in your sales funnel?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website. 1) Have a dedicated case studies page. Your home page is the perfect place to do this.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Landing Page] The Art of Advanced B2B Email Marketing: Email Rendering
    SEE ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services firms, email marketing is all about getting the right content in front of the right audience at the right time. Dynamic content creates an experience that is customized specifically for the recipient.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Content, Landing Page] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 13, 2015
    [Content, Landing Page] Landing Page Tips
    Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. Powerful content  - Keep it relevant. It’s also a great way to track responses. It could also be a way of losing a potential customer. Don’t focus on key words.
  • BLOG MY CALLS  |  MONDAY, JANUARY 12, 2015
    [Content, Landing Page] Repurposing Old School Material Into Your Modern Marketing Strategy
    The content in your possession can be edited and adapted to fit the new medium in a professional and relevant format. The following examples outline a few ways to transform traditional marketing material into digital-friendly content. 1. 2.Print Ads into Landing Page Copy. 3.Brochures into Web Pages.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Landing Page] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Options on LinkedIn include LinkedIn ads and sponsored content. If you’re not using a CRM or marketing automation system, keeping these records in a spreadsheet is helpful. 2) Create Unique Landing Pages, Web Forms, and Confirmation Pages for Each Ad Campaign. Custom/relevant messaging. Where ads are placed.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Content, Landing Page] What to Cut From Your Marketing in 2015
    It was relevant, it was quick, it was witty, and the general public loved it. We''re all for newsjacking relevant industry stories or delivering real-time personalized, dynamic experiences for your website visitors. Did you know that the average B2B marketer promotes their content on six social platforms ? Power out? No problem.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 6, 2015
    [Content, Landing Page] 4 Tricks To Master The Magic Of Modern Lead Generation
    First, you have to publish content on your website that will get found by prospects as they are researching a solution to their problem. This is where things like keyword research and blogging come into play, as well as using social media to help spread your content’s reach. Landing Pages. It’s no magic trick. Your Offer.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Content, Landing Page] 40 Must-Read Blogs For Entrepreneurs
    Additionally, they provide a nice mix of actionable marketing and sales content vs. most marketing blogs that are only focused on marketing. Why: “This blog is well-written and delivers solid content on managing the customer experience. Why: “I love the diversity of information on topics relevant to small business CEOs. Fizzle.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Content, Landing Page] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Content Marketing. Content marketing is about sharing insights that can one day lead to new business.  . Therefore website content should be updated based on these keyword audits. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. 
  • VIDYARD  |  FRIDAY, JANUARY 2, 2015
    [Content, Landing Page] Why your Lead Scoring Model is Incomplete and How to Fix it
    Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, your product, and your content. Picture this: Lead 1 downloads an ebook, realizes it’s not relevant and immediately exits the PDF. So how do you build a strong lead scoring model? Maybe.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Landing Page] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Content, Landing Page] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    Your business can always benefit from high converting landing pages. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Once you have a foundation for your page, it’s time to test it.
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