Trending Sources

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Those factors are: • Providing relevant, useful and original content.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages

3 Reasons You Need Dynamic Landing Pages

Captora

Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content. Scale multi-variate testing to easily swap offer, body content, and main graphic images. SIGN UP NOW!

How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. link].

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself. So why not try it on your landing pages?

Landing Page Design 101: What the Helvetica?

Synecore

When it comes to opening the door to generating leads, the design of your landing page becomes the critical key. landing page gives a direct location for your marketing team to send potential leads. That page''s design should influence and spike interest in signing up for information or completing a transaction, not leaving them asking “What the Helvetica?”.

6 Things Your Landing Pages Should (And Should Not) Include

EMagine B2B Blog

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page. Relevant Visual Aides.

Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

Hubspot

You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. The time it took you to read that last sentence is longer than you have to make a first impression on your landing page. thank-you page.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Optimizing Website & Landing Page Conversions for Lead Generation was written. Landing Page Optimization. Always, B-Be, C-Closing. Convert!

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Optimizing Website & Landing Page Conversions for Lead Generation was written. Landing Page Optimization. Always, B-Be, C-Closing. Convert!

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. 

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. 

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. Content Marketing. Landing Pages. | 13 comments.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. landing page is a website page specifically designed to convert visitors to leads. Landing pages are instrumental in B2B lead generation today. Clear the decks!

Why You (Yes, You) Need to Create More Landing Pages

Hubspot

More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. Think about it: The more landing pages you have, the more landing pages will be indexed in search.

What Kind of “Door” Does Your Landing Page Represent?

ActiveDEMAND

What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. In an online marketplace that has adopted landing page optimization as a basic practice, anything less than a regular increase in conversions means falling behind.

Your 12-Point Checklist for Mobile-Optimized Landing Pages

Hubspot

So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. So this post is going to tell you the best practices for optimizing your landing pages for mobile devices -- it'll be a handy checklist to ensure you don't miss out on that on-the-go audience of yours! Write your landing page copy, then cut it in half.

3 Landing Page Conversion Roadblocks And How To Get Around Them.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 3 Landing Page Conversion Roadblocks And How To Get Around Them November 1st, 2010 | By Anna Talerico Landing pages are great way to help generate quality leads.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

How Landing Pages Are Like Having Your Own NSA For B2B Marketing

The Forward Observer

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. Just as the NSA collects information, so do landing pages. landing page is a website page specifically designed to convert visitors to leads. That’s why landing pages play such a vital role in B2B marketing.

Top 10 Demand Generation Resolutions for 2014

The Point

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. 5. Improve segmentation to increase relevancy and email performance.

What Schools Should Ask on Landing Page Forms

Hubspot

To capture this data, you’ll need to ask the right questions on your landing page forms. You also want to ask questions that will help you target prospective students with the most relevant content. Would you send the same content to a student interested in an engineering program as you would to a student interested in the marketing program? The Mandatory Fields.

Should PPC and SEO campaigns have different landing pages?

Biznology

Number Of Landing Pages Currently In Use For eTailers (Photo credit: Matthieu Dejardins, eCommerce Activist). You have a low budget and so why wouldn’t you use the same landing page for the same keyword in organic and paid search? Why pay for two different pages about exactly the same thing? So, it is in fact quite normal for large search campaigns to use different landing pages for paid and organic. How would it affect your numbers if your paid and organic landing pages were the same? Paid search needs relevance.

Improve Lead Generation with Quality Landing Pages

Docalytics

Though there are several ways to capture prospect information and generate leads, I'd like to focus on landing pages for the purpose of this post. Landing pages are at the heart of lead generation for inbound marketers. They are created for many different specific purposes, but at their core they are key conversion points for your content offers. Clarity. Journey.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. What other elements contribute to gaining trust from landing page visitors? uneasy?

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. If they can’t confidently answer “yes” to these questions, how do they expect to achieve their goal of producing emails that are relevant to their marketplace?

Your 6 Step Guide to Creating a Holiday Marketing Campaign

ScribbleLive

For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Ultimately, more information will result in better decision-making when it comes to content creation and promotion. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page. Your offer needs a home — a compelling and convincing landing page.

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Add a Subscribe Button to Landing Pages. Another effective way of encouraging prospects to join your mailing list is by placing a “sign-up” button on your landing pages. Clean Up.

Opt-in 110

B2B Copywriting and Landing Pages--Does SEO Apply? | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Should B2B SEO Include Landing Pages? November 3rd, 2010 | By Joan Damico Optimizing B2B landing pages for SEO can improve brand recall. Good point. 

16 Reasons Why People Leave Your Website

Hubspot

You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Today’s digital-savvy customers prefer to choose how and when they consume online content. Design matters.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

She was merely looking for a platform where she could easily update content. Meanwhile, GHT’s website was buried several pages deep. GHT’s Web partner collaborated with GHT leadership to determine the site’s architecture and content. Create content. If content and images had been sourced and developed simultaneously, the process would have been smoother.”. Bribe.

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. First, here are some best practices to follow with CTAs: Add calls-to-action on each page – make it relevant to the purpose of the page. Just 1-2 CTAs per page. Place critical information high on the page – don’t hide it at the bottom.

Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Modern B2B Marketing

B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event. The Fundamentals of Off-Site Marketing.

5 Best Practices You Can Borrow From This Email Campaign

The Point

direct link) has numerous benefits, notably that it helps enforce valid email information and makes the offer content more easily accessible at a later date. Lead nurturing will always be more effective when it’s targeted, personalized, and relevant. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. Misleading, you say? Perhaps.