Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? First thing I tried to do was create a registration page using my Wordpress site on this blog. In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. It looked crappy.

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Writing on the Web

JUNE 4, 2010

My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Marketing expertise? A copywriter?

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Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ?

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Writing on the Web

JUNE 17, 2010

Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. Next Thursday, June 24, 2010 at 4 p.m.

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Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

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Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Referrals indicate quality content and authority. Are readers visiting your landing pages, or leaving your site quickly? Are you making your content easily shareable ? Are you making your content easily shareable ?

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Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages , or squeeze pages.

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Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal. 3 Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? or Robert M.

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Writing on the Web

JUNE 28, 2010

Have you tried to create a landing page using Wordpress? You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. And I know others have too. Introduction.

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Writing on the Web

JUNE 28, 2011

Unlike a Facebook personal profile, Facebook Fan Pages allow you to: Get to know your clients – FB Fan pages track some demographics of your Fans. Get found - Fan Pages are public so they get indexed and are included in external search engines. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Writing on the Web

DECEMBER 16, 2010

Is your content optimized for search engines? Are your landing pages clean and clear? Scribe SEO optimization – measure your content for SEO results before you publish. Sales pages in WordPress – write and format attractive landing pages from your blog. Is it easy to download free offers?

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Writing on the Web

MAY 1, 2013

This is key for those of us that use content marketing online to get found, get known and get clients. The high online activity makes Scribd ideal for content marketing purposes. If you have all of your marketing materials just sitting on your computer and not getting out into internet land, then you are just wasting space.

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Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Having a blog header is obviously an important element to online content marketing. It’s the first thing new visitors see when they land on your blog. Content Marketing Ideas: Rethinking Blogging.

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Writing on the Web

SEPTEMBER 13, 2010

I read a lot of research on motivation , decision making , and neuroscience to try to figure out how brain science can be applied to better content marketing. Any professional who has studied content marketing and copywriting knows that you must use emotional stories to get people to take action. Online Persuasion: Creating Desire.

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Writing on the Web

NOVEMBER 28, 2012

About our Guest Author: Adam Hart-Davies is an SEO journalist and content enthusiast. Related posts: Sales & Landing Pages Using WordPress: Learn How. 6 Writing Tips for SEO Friendly Content Marketing. Image: freedigitalphotos.net by KROMKRATHOG.). Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

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Writing on the Web

JUNE 29, 2010

“I’ve got a local business, I use Yellow Pages.&#. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. And they want to know why they aren’t on the first page of searches. To publish and distribute content online? They’re just not web-savvy.

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Writing on the Web

NOVEMBER 3, 2010

You can read more about the details of the 6 week workshop on Suzanne’s Blogging101 web page here. Related posts: Sales & Landing Pages Using WordPress: Learn How. Blog Content: Are you personal… or all business? (Don’t miss the early bird discount – you must sign up by Friday, Nov.

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Writing on the Web

JUNE 30, 2011

Here’s why I like to do this: I know that each week I need to come up with fresh content from my blogs and 2 ezines. This would be used to drive traffic to a landing page for selling a course or ebook or other program. Writing Web Content: 5 Simple Steps for Results. Share this on Technorati. Tweet This!

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Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise?

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Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Use Client Comments in Your Content Marketing. Authenticity.

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Writing on the Web

AUGUST 10, 2010

By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content. Blog Content: Are you personal… or all business? That’s because negative stories wake us up.

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