Remove landing-page

Paul Gillin

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. This is an under-utilized tool that enables companies to present an HTML page as their default front door. The advantage of a Welcome page is that you can use all the tricks of an HTML page, including hotspots, embeds and even forms.

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Five Facebook Tips for Small Businesses

Paul Gillin

While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again.

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How to Promote an Event with Social Media

Paul Gillin

Set up a unique landing page for each event. Use this page to describe and “sell&# the event, not to gather registrations. Send visitors to a different landing page to register. If there are several events in the series, creating unique landing page for each. AcmeForums). AcmeForum ).

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

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