landing-page Content Related Topics 
Customer Experience Matrix
FEBRUARY 18, 2016
The first strand was the number of systems that offer detailed information about content consumption. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.
Customer Experience Matrix
JANUARY 6, 2014
Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. The recommendations can be presented on a fixed area of a page or as a pop-up. But BrightInfo is targeted at small and mid-size businesses, which are less concerned with such refinements.
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Customer Experience Matrix
AUGUST 30, 2012
The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. Apologies if that’s a bit jargony; it just means the lists are always current. - “smart calls to action” which are dynamic content blocks driven by the smart lists. workflows (hah!
Customer Experience Matrix
OCTOBER 2, 2013
But I ultimately excluded idio because it is tightly focused on identifying the content that customers are most likely to select, a function I felt was too narrow for a proper CDP. It uses advanced natural language processing to extract entities and concepts from this content, classifying it with the vendor’s own 23 million item taxonomy.
Customer Experience Matrix
MAY 12, 2015
Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts.
Customer Experience Matrix
APRIL 9, 2014
To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it only allows one score per customer.
Customer Experience Matrix
JULY 10, 2013
The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Users can send the contact a system email or add it to a list.
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