B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. For example, a home page may have no headlines at all. For example, a home page may have no headlines at all. 5 Tools to Battle Social Media Content Overload. Search engines like headlines, and the more keyword rich the better.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

FEBRUARY 23, 2015

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 2, 2012

We’ve all probably had the experience of landing on a blog page only to find out that the author hasn’t posted for months, maybe years! So, you need to plan enough time to write quality content. A 2008 Technorati study showed that the blog abandonment rate was over 90%! How much time each blog post can take.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MARCH 26, 2015

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. In most situations, it’s better to optimize your main website and create keyword-rich sub-directory pages for some of the specialty items you sell and for the countries to which you export.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

AUGUST 26, 2013

So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product. I like to keep press releases to one page with lines spaced at 1.5. Marketing Implementation content marketing press releases'

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

NOVEMBER 23, 2011

Marketing content has been democratized, and transparency is prized over the subliminal or sneaky (see my previous post, Transparency is the Best Policy for B2B Marketers ). They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them. ” What say you?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100