Anything Goes Marketing

SEPTEMBER 25, 2007

We know from previous studies that web visitors will fill out a form if it's easy and the page provides a good summary as to what they can expect. If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. How can we have our cake and eat it too?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JUNE 29, 2009

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 21, 2008

Link to a form landing page from your company Twitter account. Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 11, 2006

If you have no idea what a blog is (no, it's not from some Ghostbuster movie), are new to blogs and blogging, or have some idea but don't know what to do with one , you've landed on the right page. What is a bookmark and what are those stupid icons at the bottom of the page?: I'll keep this very short and sweet for you.

Adsense 100

Adsense RSS Digg Blogger 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. 10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 28, 2006

as the content is not relevant to what you're looking for. With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. For example, the page titles and headers should include these keywords. How do you improve this?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created? Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 15, 2006

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. Everything else, including branding, product details and awareness, is secondary.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

OCTOBER 8, 2006

It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. Do you think they have too much garbage content besides the main blog posts? This content is obviously there for a different purpose but does it really add to the blog? Not convinced?

Landing Pages 100

Landing Pages Conversion Stats Tagging 100

Anything Goes Marketing

OCTOBER 1, 2006

The obvious way to do this is to create great content that your potential readers will read as well as ensuring that you promote your blog so that those potential readers will find it and possible subscribe to it or read it on a regular basis. Also look at the search query that led to them landing on your blog as recommended above.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

NOVEMBER 29, 2006

This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them. HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. Depending on how good the content is, people may keep your materials around for years - something that typically doesn't happen with the online versions. You can use some fancy Java Script to make key fields such as address, city etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 12, 2007

I loved his description of the left hand land " You don’t ride in it. The content is factual, it's informative and it keeps changing. Old Spice is taking some blogging risks! Whether Tony wrote this post or not, I liked his attitude. It reflected my own except I try and be a bit more profound. You don’t coast in it.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. For example. Hey - everyone wants to be on TV and the internet is way to make this happen.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

Here are some home page tips that I've come across from my various reads as well as from my experience as a consultant (Ok, you can laugh now and make all of the rude remarks you want in the comment section about consultants): Top 10 Home Page Tips: What do you want to achieve?: Make sure there is buy in from all involved.

Tips 100

Tips SMB Consulting Newsletter 100