Trending Sources

Clever Conversion Tricks for Better Landing Pages

Act-On

That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Months of content planning, strategy, and creation work. Those landing pages do a lot of work and create a lot of opportunities for you. Lead generation landing pages. Especially with landing pages.

How To Build Landing Pages That Convert

Visually

Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.

Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. You can test almost any element on a page.

3 Reasons You Need Dynamic Landing Pages

Captora

Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. via dynamic content. Scale multi-variate testing to easily swap offer, body content, and main graphic images. SIGN UP NOW!

How To Design A Profitable Landing Page

B2B Marketing Insider

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. Content MarketingTo do this, you need to consider […].

How to Optimize My Landing Pages

Synecore

My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page? Essential Items Every Landing Page Must Have.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off.

10 Common Landing Page Myths: Busted

Hubspot

but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Maybe you have a ''Contact Us'' page and a demo page, and that''s pretty much it, right? Landing Page

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”. Those factors are: • Providing relevant, useful and original content.

Tips For Landing Page Optimization [Infographic]

Synecore

You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful.". Click Here to View the Full Infographic

3 Elements For Building Better Landing Pages

ANNUITAS

“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey. Why focus on the landing page?

Ten tips for a successful landing page

Connecting Element

Landing pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion. The post Ten tips for a successful landing page appeared first on Connecting Element.

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . Look at everything before you create the pageContent.

5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them

Vidyard

You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! Check out this creative landing page —the ‘thumbnail’ is a looping video that immediately helps engage your audience and draws them into the story. Bending and stretching is great.

8 Brilliant Landing Page Examples You Need to See

Hubspot

Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. That''s what Contently did in the example below.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter. Landing Page Basics. Text or Video.

Best Practices for Email and Landing Page Templates

Marketing Action

Emails and landing pages are the time-tested champions in the world of digital marketing. slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale. Here are few best practices that can improve your email and landing page templates: Create One Focal Point.

How to Write Ridiculously Persuasive Landing Page Content

Hubspot

And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. But social proof isn’t just about attaching the number of shares a page has gotten. Here’s how Unbounce , the landing page builder for marketers, employs this tactic. Common misconceptions that are killing my landing pages?

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Conversion is often driven by the effectiveness of the landing page itself. Is the landing page designed with a clear call to action?

Landing Page Boot Camp: 19 Best Practices to Follow

Haley Marketing

Consider these questions: Did you create a specific landing (destination) page for your campaign? What do people see and read when they land on a landing page of your website? Are there 700 words of copy to read on that page alone? Is the content relevant to their needs and demographics? 19 Landing Page Best Practices to Follow: Set a goal.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.

6 Costly Landing Page Mistakes That Are Easy to Fix

Hubspot

Confession: My Landing Pages Sucked. The truth be told, I didn’t even have a form on my landing page for the first 12 months. When I finally mustered the courage to ask people for their name and email address in exchange for a valuable piece of content, people accepted in droves. Mistake #4: Not Optimizing Landing Pages for Search.

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

Marketing Action

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page. So how do you create landing pages that convert?

Landing Pages that Convert, Part 1: The Basics of Design

Marketing Action

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. Before we get started, we should first define what a landing page is and why you need it. The anatomy of a landing page.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Only after considering these questions can we begin to think about optimizing our landing pages for conversion.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Landing pages intended to serve as the back end for online ad campaigns typically require more copy because there’s still work to be done.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. But why? Social proof.

How Many Fields Belong On Your Landing Pages? [Chart]

It's All About Revenue

We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page.  Most of these forms are landing page forms , so the fact that a visitor is on the page is already an indication of a fairly high level of interest. How Many Fields Belong On Your Landing Pages?

A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. There are a lot of really awful landing pages out there. Landing Pages

A Detailed Guide to Creating the Best Landing Page Images Ever

Hubspot

Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. The biggest issue with page performance will be the image's dimensions.

6 Things Your Landing Pages Should (And Should Not) Include

EMagine B2B Blog

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page. B2B Web Strategy Landing Pages

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

Customers are also consuming content like never before, visiting social channels, watching videos, attending live and virtual events, and evaluating options on mobile. To keep up with our information-seeking audiences, we need to create content that engages and connects with their needs. Multivariate testing changes many different elements in an email or landing page.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages? Testimonials.

How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. link].

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. Results from Mobile Optimized Content Test.

8 Must-Have Tips for Writing Landing Page Copy That Converts

Hubspot

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Tips for Writing Great Landing Page Copy. 1) Use customer testimonials. GetACopywriter.com leads with benefits in their landing page, pictured below. People don’t meticulously read your landing page copy.

8 Quick Tips to Help Increase Your Landing Page Conversion Rate

Hubspot

Your business can always benefit from high converting landing pages. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every detail of your page should have a deeper purpose for being there other than a need to fill up space. Again.