You might want to consider these 8 tips to improve landing page conversion. What do you want the visitor to do in order to consider your page a success? Is it to just land on the page, verify their contact information, download a brochure, answer questions, make a purchase, or go to another page? Keep this person in mind when creating your landing page. The landing page and prior ad (bait) should match. Lead the eye along the page towards the conversion exit. Barb Coté. Define WHAT a conversion is. Deliver AS PROMISED. MORE >>

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign. Landing pages intended to serve as the back end for online ad campaigns typically require more copy because there’s still work to be done. MORE >>

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  Website Content Strategy. Here’s a definition: A website is an online destination that combines relevant content and images that work together to encourage visitors to do business with you.  MORE >>

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy.  Website Content Strategy. Here’s a definition: A website is an online destination that combines relevant content and images that work together to encourage visitors to do business with you.  MORE >>

Landing pages designed for lead capture can help you determine the level of interest a visitor has as well as gather information about who they are. Increasingly people expect access without giving up information so be confident that your content reinforces your value and give freely but be sure to have the proper balance between open access and form-based distribution. We categorize landing pages for lead capture in the following four ways and suggest the fields for each one: 1. Minimal – use this format for newsletter signups, coupon promotion, etc. MORE >>