Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. So, what’s a service-based business supposed to do?

Curation 86

Curation Work Management Marketing Management Service 86

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. Fortunately, HubSpot’s latest AI-powered tools, the content assistant and ChatSpot.ai, are designed to save you time and streamline your workflows.

Marketing AI 55

Marketing AI Work Management Content B2B Sales 55

Hubspot

JUNE 22, 2020

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas. AnswerThePublic. Optimizely. Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

JANUARY 11, 2024

The platform empowers customers with self-service features such as guided widgets to lead users to relevant answers via your company’s knowledge base. The platform supports a variety of knowledge base and portal features to help customers get answers around the clock. Do you already have a comprehensive knowledge base?

Enterprise Management 83

Enterprise Management Work Management Software Service 83

ClearVoice

MARCH 17, 2020

Congratulations, you’re producing tons of amazing content. And so are 90 percent of marketers who are already using content in their marketing efforts. How you organize and present your amazing content is a brand differentiator. Then, you’re ready to explore content hubs, the powerful intersection of brand and user experience.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Contents 1. Your website has exactly 0.05

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Martech

FEBRUARY 15, 2024

Our second experience was right when ChatGPT 4 was launched and we added Jasper to help us with content and image generation. We used the tools to help generate content for websites and images to give our creatives a head start. It has read our website and is integrated into our G-Suite, Chrome browser and Slack application.

Marketing AI 114

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 114

ClearVoice

MARCH 31, 2020

This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm. Not to be confused with a content strategy, each content level represents a degree of connectedness to your brand experience. What is a content campaign?

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. Content highlights from Parse.ly Once struggling to localize their content, Bloomberg turned to Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Hubspot

JUNE 12, 2020

For businesses to grow in today's climate, marketers must think about their content and strategies on a global scale. So, how can marketers make sure their content is prepared for when new markets open? So, how can marketers make sure their content is prepared for when new markets open? Not so fast!

Content 100

Content FAQ Paid Search Agency Internet Marketing 100

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

FunnelEnvy

JANUARY 8, 2024

A lot of content online offers tips on marketing strategy alongside sales advice without clarifying the difference. The goal is to generate interest in the product through content marketing (like social media and blogs), SEO, and digital advertising. Frustrating websites are an automatic turn-off.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Salesforce Marketing Cloud

JUNE 12, 2023

When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. Jane opens up a chat message on the company’s website and is soon connected to an agent, Katie. Service agents are often tasked with publishing knowledge articles after resolving a case.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

TrustRadius Marketing

OCTOBER 27, 2022

These include: Apps Email Social media Live chat Webinars Websites. These customer interactions can be carried out through email, SMS, push notifications, or direct messages on your website. Customizable templates to tailor content to your target audience. Enterprise Knowledge Bases.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday 19) Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - 50% off for the first 6 months on all plans (Valid till Nov 26, 2018) ?

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0 Get MarTech!

Marketing AI 92

Marketing AI Ideal Customer Profiles Features Product 92

Heinz Marketing

APRIL 29, 2021

With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time. Develop Sales Collateral Content . Not all content needs to be customer-facing. It shouldn’t be.

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 These include centralized customer data, knowledge base creation, and ticketing. This tool helps you unify brand messaging across multiple touchpoints through content personalization.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Parse.ly

AUGUST 24, 2022

This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical walk-through of this new feature, check out the Knowledge Base Article. . In our case, the “source” data is your content: a blog, for example. Why is Recirculation Rate important?

Top of Funnel 52

Top of Funnel Advertising Funnels Click Rate Content 52

Martech

JULY 20, 2023

Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website. It creates contextually appropriate and brand-based responses by analyzing tone and sentiment of posts. Get MarTech!

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

Hinge Marketing

NOVEMBER 4, 2015

These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply having a website may not be getting you the results you want. While your website can be a powerful lead generation tool, the impact isn’t automatic.

Marketing Websites 48

Marketing Websites High Quality Lead Marketing Management Sales Qualified Leads 48

SendX

NOVEMBER 4, 2020

Wix is a website builder that has a built-in email marketing service. With a Wix website, you get access to an email marketing service that helps you create effective email campaigns and engage your audience. Mailchimp is a popular cloud-based email marketing solution that helps you build and manage email marketing campaigns.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Martech

MAY 30, 2023

This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place. Overwhelming consumers with content they do not ask for can impact brand loyalty and credibility. The reception marketing solution?

Top of Funnel 90

Top of Funnel Paid Search Agency Planning Cold Calling 90

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. Service design principles.

Work Management 80

Work Management Marketing Management Design Service 80

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - 50% off for the first 6 months on all plans (Valid till Nov 26, 2018) ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Vidyard

JULY 28, 2021

When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. Check out the Vidyard Knowledge Base to learn how. “Sign Up for an Account.” Download the eBook.”

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

ClearVoice

NOVEMBER 25, 2019

The best way to build and maintain valuable, meaningful, and long-term customer relationships today is with content. High-quality, effective content should solve or address customers’ biggest challenges or issues. So, yes, content is still effective today. Leverage customer support software knowledge base functionality.

Paid Search Agency 66

Paid Search Agency Work Management Marketing AI Marketing Management 66

Albacross

FEBRUARY 19, 2019

Most business owners understand that content is an integral part of succeeding online, but when pressed to explain how exactly can content help their lead generation , few know the answer. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads. Study the Best in Your Industry.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

SmartBug Media

DECEMBER 27, 2021

Still, it has to be about exactly what’s happening with their website or with their pain points. HubSpot offers a website grader tool that lets you plug in the URL and watch it return detailed data about the exact things you need to improve—a potential goldmine for inbound marketers. Knowledge Base. But it never did.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98