Marketing Insider Group

OCTOBER 21, 2019

But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. After all, your other marketing activities depend on great content. Look to existing content and aim to improve on it. Examine Existing Content.

Event Marketing 197

Event Marketing Marketing & Strategy Marketing Strategy Planning 197

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Marketing Insider Group

FEBRUARY 5, 2024

Invest time in GA4-specific: Tutorials Courses Webinars Workshops Encourage your team to do the same. For instance, combining GA4’s user behavior data with Semrush’s keyword analytics can reveal deeper insights into how your content is performing. Educational Resources and Training Lastly, the steep learning curve.

Marketing Analytics Tools 257

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 257

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. Today gets off to a quick start. 11:15 a.m.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Launch Marketing

FEBRUARY 28, 2024

Utilize a Mix of Marketing Channels There have never been more channels and opportunities to distribute content than there are today. Contact us today for a free Growth Blocker Workshop! Create a Library of Diverse Digital Content As digital content consumption rises, so does the need for content creation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Marketing Insider Group

SEPTEMBER 15, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. The secret ingredient often lies in the hands of a dynamic, well-structured content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Biznology

FEBRUARY 17, 2021

Human Resources departments use AI-assisted filters to detect keywords in resumes. Lately’s social media marketing software Social Animal Edition is $200 per month and promises to learn your brand voice and automatically create social posts from either new or existing content. Want to improve your online customer support? Think Again.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Content Standard

AUGUST 18, 2015

Keyword research. That’s because on average, almost two-thirds of your web traffic comes from organic search , which is driven by keywords. Keyword research helps digital marketers understand consumer questions and ongoing conversations surrounding a product or service. Theme and Topic Development for Content Marketing.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Valasys

JUNE 27, 2023

By conducting keyword research, optimizing meta tags, and creating valuable content, you can enhance your website’s ranking and attract organic traffic from potential customers searching for your products or services.

Startups 52

Startups Ideal Customer Profiles Lead Scoring Lead Ranking 52

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it. Perform a content audit. Great packages?

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Anyword

OCTOBER 4, 2021

It’s all about understanding their trouble areas and generating content that resonates with their specific requirements. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points. you target their specific keyword intent. Be Active in Online Communities.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. We’ve also included tips on how to use various livestreaming features to create engaging live content. Also, use strong keywords so your livestreams show up in search results.

Youtube 129

Youtube Privacy Video Marketing Click Rate 129

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. I thought this project was a great example of where “content marketing” and marketing in general is going. 250,10% off for paid subscribers. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Adobe Experience Cloud Blog

JUNE 2, 2020

Therein lies the keyword that will guide marketing in the post-COVID era – business essential. Here are the resources to learn more about the elements of storytelling: MarketingProfs Workshop: Storytelling: Using the Power of Story to Drive Action. edX: Public Speaking Courses. Udemy Storytelling Courses.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

PureB2B

NOVEMBER 10, 2021

Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. Develop Gated Content. Gated content is online only available after a user fills out a form and submits the required information. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hubspot

NOVEMBER 9, 2020

Headlines are the first look (and sometimes, the only look) people give your content. Without a compelling headline, your content will never get the eyes it deserves. That's because your audience, brand, voice, and content strategy differs from the companies popping up next to you in search results. Steer clear of clickbait.

Keywords 101

Keywords SERP SEO Search Marketing 101

Directive Agency

MAY 29, 2023

Audience Research Keyword Research Keyword research serves as a powerful tool that provides valuable insights into audience interests, needs, and search behaviors. Initial keyword research for Shortcut , a project management software for software development teams. Here’s where we have and haven’t found success.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

KoMarketing Associates

JANUARY 26, 2017

From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Session : Content Repurposing. What makes this year even more special is I’ll also be holding a Content Marketing Workshop the day before the show starts. Session : Content Marketing Workshop.

Conference 120

Conference Buying Cycle Analysis Social Media 120

PureB2B

NOVEMBER 10, 2021

Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet. Develop Gated Content. Gated content is online only available after a user fills out a form and submits the required information. Organize an Event.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. HANDPICKED RELATED CONTENT: How to Create Unified Content That Works in Diverse Global Markets [Examples].

Budget Programs 102

Budget Programs Planning Training Content 102

ConvertKit

JANUARY 27, 2021

Two of their blogs rank in the top search engine spot for niche keywords that garner 100 searches each per month. Jessica Abel uses an email to direct attention to the waitlist landing page of her Creative Focus Workshop in the examples below. When you do share content and resources, include a preview of the tips in your Facebook post.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Content Standard

AUGUST 21, 2018

For content marketers, the tone of your brand voice often involves more than vocal inflections (It typically doesn’t involve spoken words at all). So if you fear you’ve been creating tone-deaf content that doesn’t accurately express your message, here’s how you can successfully implement a brand tone shift.

Brand Identity 60

Brand Identity Branding Guidelines Work Management 60

Contently

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. The empathy marketing problem.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

Writing on the Web

OCTOBER 21, 2015

Speaking engagements – Conferences, workshops, and seminar organizers hire subject matter experts and they will find you through your blogging. Content is key , of course. Your words — when you’re using keywords right — will attract the very people who are looking for the solutions that you write about on your blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

nDash

AUGUST 25, 2020

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. Who do you think showcases the purest form of content marketing? GenuineJack (@GenuineJack) April 13, 2020.

Planning 52

Planning Top of Funnel B2B Thought Leadership Thought Leadership 52

ClearVoice

APRIL 17, 2023

Table of Contents Does freelance work count as employment? For example, a freelance writer also routinely handles tasks related to SEO, social media publishing, fact-checking, email marketing, and content management. Don’t miss out on golden opportunities to further your freelance business. Where do freelance jobs go on a resume?

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

ClearVoice

JUNE 7, 2021

While styles vary from blog to blog, most blog content can be divided into the following general blog post types: Thought leadership showcases strong opinion and well-crafted supporting arguments. It can also help your on-page SEO efforts by revealing valuable keywords to include, which helps search engines rank your content more favorably.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Writing on the Web

FEBRUARY 21, 2013

and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! You use your keywords upfront and hyperlink them if you can. I don’t mean you should go over board and use the keyword ad nauseum ). What’s this article about?

Blogger 100

Blogger SEO Keywords Custom Publishing 100