Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. My problem with LinkedIn is I can’t find content in the platform. Keywords are grouped as sets of topics.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Site Navigational Architecture.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it comes to understanding and ranking content on the web. how the keyword is being used and for which purposes). Keywords can carry different meanings (i.e.,

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Only B2B

DECEMBER 8, 2020

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 1 Content Distribution. Content Marketing. Image Source: CoSchedule.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Kevin Indig

OCTOBER 30, 2023

  Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). The difference: brand combination searches can be powerful signals of relevance for generic keywords. Cannibalization tools.

Brand Identity 106

Brand Identity Branding CTR API 106

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Stevens & Tate

DECEMBER 16, 2022

Traditionally, search engine optimization (SEO) was based on a handful of factors, from keyword use to link building. Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 119

Marketing AI SEO Effectiveness Planning 119

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. They built the content. But a lot of marketers I talk to are skeptical about how to do it.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

SEPTEMBER 8, 2010

Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. This makes sense, but what's a search marketer to do when your keywords are interchangeable?

Keywords 80

Keywords Wikipedia Content Tagging 80

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 145

Wikipedia Google SERP Business 145

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Convince & Convert

APRIL 15, 2016

Google no longer takes a search query as a string of keywords, but rather as distinct entities. Gone are the days when the Google search process was based on keyword match. Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Organize Your Content by Schema Markup.

Google 117

Google Wikipedia Content Wiki 117

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. Keep it short. Make it unique. Be authentic.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Content Marketing Institute

DECEMBER 5, 2018

If you want your content to stand out – and up – in the vast sea of content, you need to create something sufficiently novel and useful. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. Peer-reviewed literature. Click To Tweet.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. Original content is a must.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Conductor

JULY 14, 2022

So if you’re publishing diverse imagery, using this schema will help Google better understand the details within your image content (with attributes like skin tone, hair color, and hair texture), giving you a higher chance of being found in Google Images. Top takeaway from Google May 2022 core update. Improvements ?

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Marketri

NOVEMBER 8, 2023

Focusing on high-quality, relevant content with appropriate keywords, and user-friendly websites continues to be the cornerstone of effective SEO. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Include appropriate keywords in the video title.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

seo.co

JULY 19, 2021

When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. This is the intent that a person has when searching for a keyword. Relevance — Are you providing the type of content people are looking for after searching a keyword?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content.

SEO 64

SEO Effectiveness Allocation Keywords 64

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? I want to find out what titles are selling, what keywords are sought after most by the readers in my target audience. How to Research Content.

Research 100

Research Content Wikipedia Marketing Proposals 100

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

KoMarketing Associates

SEPTEMBER 14, 2017

Some of our clients opted to set up a brand new site hosted in China; others chose a content delivery network (CDN) to boost site speed; and some chose to use a mirror site on the China server, but only serve priority pages to the Chinese audience. Create Relevant and Unique Content. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Review for keywords. Is it keyword-rich? 7 Blog Writing Steps BEFORE You Check for Keywords.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it. Content ownership is a complex problem.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Marketing Insider Group

OCTOBER 6, 2020

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Google is always improving how it reads and ranks content.

Keywords 363

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 363