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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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How Can I Do SEO for Free?

seo.co

Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service. You’ll use these keywords in your content, product descriptions, page titles, and anywhere else appropriate. Check out these free keyword research tools to get started.

SEO 52
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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

Google no longer takes a search query as a string of keywords, but rather as distinct entities. Gone are the days when the Google search process was based on keyword match. Get referenced in other Wiki pages. Organize Your Content by Schema Markup. With the Knowledge Graph, Google has now become more flexible.

Google 117
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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. HANDPICKED RELATED CONTENT: How to Create Unified Content That Works in Diverse Global Markets [Examples].

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The Ultimate Guide to Organic Quora Marketing

Albacross

Table of Contents: How to optimize Quora profile for the better conversions. Then type the most important keywords in the Quora search. The more popular question is, it will be positioned higher in the search results for your target quora keyword. Copy/paste content from other sources that aren’t yours. Try to be helpful.

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What Is a Blog, & Why Should You Create One

Hubspot

What is the difference between a wiki and a blog? A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. Blog posts allow you to rank on search engines for a variety of keywords.

Wiki 100