Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Creating optimized, quality content consistently is the way to win with SEO. Let’s look at some stats from Brightedge Research. Organic SEO rankings rise because of content marketing. Commit to Content Marketing.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Here are several impressive video marketing stats : 86% of businesses use video for marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. It’s not a sales pitch.

Work Management 285

Work Management B2B Marketing Marketing Management Budget Programs 285

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The content team would create a story without an SEO strategy in mind. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Moz

FEBRUARY 7, 2019

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. I really like STAT. Grouping keywords with Data Views.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Moz

MARCH 2, 2021

How does SERP composition affect a bank’s ability to rank well for targeted keywords? Step 2: Identify your keywords. I chose “banks near me” and “banks in {city, st}” based on their strong local intent and high search volumes, compared to more specific keywords for banking services. Keyword: The search query you’re adding.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Moz

JANUARY 27, 2021

If we take the latest figures from Internet Live Stats , which state 3.5 That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide.

Keywords 73

Keywords API SERP Validation 73

Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? but there’s no one-size-fits-all approach.

Marketing Websites 119

Marketing Websites Content Marketing AI Tagging 119

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Study 287

Case Study Case Studies Studies Top of Funnel 287

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Did they search more generic, broad keywords? Did they search long-tail, specific keywords? What Has Worked in the Past? What Is Trending Now? What Can Grab the Attention of Audiences?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

KoMarketing Associates

JULY 30, 2019

Beginning a content marketing strategy is simple. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. This is where content marketing objectives come into play. Always try to go above and beyond what already exists.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. A well-crafted content marketing strategy ensures the content you create is valuable, effective, and cohesive. What resources/experts do you have to create the content?

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. Under “Settings” in Google Search Console, you can find your “Crawl stats.”

Keywords 52

Keywords SEO Google Long Tail Marketing 52

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. . Flagship Stats From the 2022 Report.

Marketing Report 52

Marketing Report Stats B2B Marketing Work Management 52

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. More shares of your content through all channels . Higher rankings in SERPs.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Keyword lists keeping you up at night? There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. We feel you — and so does every other SEO.

SERP 61

SERP Keywords Ad Building Stats 61

Marketing Insider Group

MAY 10, 2023

As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. We promote content marketing, and we use it ourselves to get millions of website visits for clients, including ourselves. Image Source 4.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Of course, in order to bag all those juicy search intent tidbits, we needed a great intent-based keyword list.

Keywords 60

Keywords Intent SERP Ad Building 60

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 172

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 172

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Sprout Social

JULY 18, 2019

As you dive into all of the data across our UK and Ireland report, here are the five essential stats you need to keep top of mind to elevate your social strategy. With millions of posts going out on social media every day, marketers need to prioritize the quality of their content over quantity if you want to stand out above the crowd.

Stats 72

Stats Brand Identity Branding Peer-to-peer 72

Sharpspring

JULY 22, 2022

Scheduling great content shares in your industry. People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. Content research and brainstorming. Are you suddenly losing or gaining traffic?

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. Here are 31 stats on SEO that show what Ricky Bobby knows. #1 Do these stats show you what drives SEO?

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Brandwatch Marketing

NOVEMBER 8, 2023

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content. 4) Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages.

Social Media 98

Social Media Tools Media Lead Scoring 98

Hubspot

APRIL 21, 2021

Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results. In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own.

Traffic 101

Traffic Organization Content Thought Leadership 101

SnapApp

NOVEMBER 26, 2018

That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. The content you create has to be constantly flowing to help you reach your goals of attracting and engaging your audience. If you are just beginning to consider how to leverage content automation for your brand, you may be intimidated and overwhelmed. First, Some Stats.

Automation 100

Automation Work Management Content Marketing Marketing Management 100

Brandwatch Marketing

JUNE 15, 2022

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content. Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. 5) Twazzup.

Social Media 144

Social Media Tools Media Lead Scoring 144

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. What Can Content Curation Do for You? The answer is YES.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105