DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. After all, a high search volume for keywords tells you nothing about who is searching.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Sample review: “Aggregates the best of the web. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Kevin Indig

JANUARY 17, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Since GPT-3 went into public beta in July 2020, we have asked ourselves whether Google would punish AI content and whether it would perform well. Half the battle is understanding WHAT you need to fix on your site.

SEO 52

SEO Domain Lead Ranking Content 52

Anyword

OCTOBER 12, 2022

Whether you’re a professional writer, influencer, or a business looking to benefit from affiliate marketing, knowing how to successfully co-create content is an essential skill to have in your repertoire. But when co-creating content hits the sweet spot, it can be wildly successful. ‘ Tips for Co-Creating Content.

Tips 98

Tips Content Ad Exchange Intent 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Why bother with keyword grouping? The full list is over 1,000 keywords.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

seo.co

JANUARY 13, 2022

Quality written content is something that every online brand needs to be successful, yet few have the internal resources to meet the demand of content at scale. This creates a gaping need for high-quality, cost-effective content writers. The question is, how and where do you hire the best SEO content writers for your business?

SEO 98

SEO Advertising Agencies Work Management Copywriting 98

Marketing Insider Group

SEPTEMBER 15, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Sprout Social

MARCH 30, 2020

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Here’s a great question headline from MailChimp: The beauty of question-based titles is that they can be formatted for just about any type of content or industry.

Work Management 139

Work Management Content Marketing Management Case Studies 139

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

Moz

SEPTEMBER 3, 2020

Posted by randfish Have you ever tried to create 10x content? In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. This week we're chatting about how to create 10x content. What is 10x content? It's not easy, is it?

Sample 76

Sample Best Practices Content Correlation 76

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . But what exactly do we mean by “digital content strategy”? Digital Content Strategy Defined. Why Digital Content Matters.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. Creative prompts can also be used to create content to mimic a certain writing style.

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

Martech

AUGUST 28, 2023

It provides an AI tool through which one can provide a few keywords or prompts to generate text content as a jumping off point. Intrigued, I decided to have some fun by entering keywords that shouldn’t have much to do with the context at hand. That makes it a great tool for brainstorming and overcoming writer’s block.

Marketing AI 88

Marketing AI Ethics Sample Keywords 88

Moz

AUGUST 6, 2019

And you do not just need writers, you need exceptional SEO content writers. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). Frankly, “Can you send me your previous writing samples?”

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Martech

JULY 27, 2023

Other findings: 52% use the technology for content creation, despite 70% saying the AI-generated stuff isn’t as good as human-made. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. 49% use generative AI tools at least once a week; 11% daily.

Marketing AI 89

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 89

Marketing Insider Group

DECEMBER 3, 2020

For B2B Marketers this often comes in the form of product and service bundles or monthly recurring service packages like our Content Builder and Content Builder Pro which include both product deliverables like content, keywords, and reports, with services like strategy, promotion, and link building.

Differentiation 303

Differentiation Service Product Paid Search Agency 303

ClearVoice

OCTOBER 29, 2020

Regardless if you categorize, tag, or sort your content pieces, they will automatically be ranked and indexed based on keyword strength. Each content piece will automatically be indexed and ranked based on keywords and relevance. Focus on your key area(s) of strength, but don’t keyword stuff.

SEO 70

SEO Sample Custom Publishing Keywords 70

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Kevin Indig

SEPTEMBER 26, 2023

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters. This is merely an appetizer.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Parse.ly

SEPTEMBER 26, 2022

Content analytics tools. Which content on your site do people engage with? Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data. Its answer was to use a dedicated content analytics platform, Parse.ly. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

MARCH 7, 2024

You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. Investigate details such as their content marketing plans, influencer collaborations and sales channels. On social channels, monitor their engagement levels, posting frequency, top-performing content and audience growth.

Analysis 91

Analysis Marketing AI Examples SWOT 91

ClearVoice

MARCH 6, 2022

If you don’t develop a clear understanding of how the platform works for freelancers, collaborating on content can be more challenging than it needs to be. A look at ClearVoice’s content creation process. Fortunately, today I’m here to help demystify the freelance content creation workflow. contentmarketing Click To Tweet.

Process 52

Process Content Guidelines SERP 52

Heinz Marketing

MAY 21, 2023

You also get a report that provides detailed information on the factors that contributed to the score, highlighting any issues such as spammy content, missing authentication records, suspicious or broken links, incorrect email headers, excessive use of certain keywords, images without alt text, or problems with the email server configuration.

Marketing Automation Services 55

Marketing Automation Services Deliverability Sample CAN-SPAM 55

nDash

AUGUST 11, 2020

The gig economy as a whole is thriving and outsourced content creation is big part of that. According to an SEMrush report , 40% of organizations outsource their content creation with 53% of that work going to freelance writers. 10-20 Writing Samples. It’s a good time to be a freelance writer. Intuitive Site Navigation.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

nDash

SEPTEMBER 10, 2021

This post contains a detailed overview of the five things freelance writing portfolios should have, including biography, writing samples, and more. 2: 10 Written Content Formats for Effective Content Marketing (2020). Effective content marketing is more than posting blog updates regularly. 5: The 9 Best Goo.gl

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40