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How Salesforce Is Using AI For Content Marketing in 2024

Salesforce Marketing Cloud

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Dynamic Content Customize emails and landing pages for specific segments. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. Today, your SEO strategy for YouTube is as important as your Google strategy. How video engages prospects throughout the buying cycle.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @joshelman.