PureB2B

AUGUST 10, 2021

Consider the many ways to make your data work for you: First party recency data, such as website visits, marketing outreach engagement metrics, social listening and sales intelligence, when combined, help ensure your working with the latest information available and identifies active interest in a product or solution.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

Convince & Convert

JANUARY 3, 2014

No longer a simple funnel, we now have a complex ecosystem of online research, social proof, and point-of-decision content consumption that consumers can move in and out of at will. You should have an understanding of the behaviors, search keywords, contextual content, or sites they visited that made them a highly-qualified lead.

Buy 159

Buy Top of Funnel Funnel Advertising Ad Building 159

Choozle

NOVEMBER 12, 2019

Try targeting sites that have content related to gift guides or shopping lists for the holidays with contextual keyword targeting. Add keywords like a holiday gift guide, travel gifts, holiday gifts for tech, gift ideas, etc. increase in purchase frequency to drive significant ROI.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Campaigns 40

Hubspot

MARCH 5, 2015

Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. But do content-driven brands skew closer to publications or are their marketing roots still showing?

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Moz

JANUARY 1, 2019

Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Google Suggest Google Suggest is another search-based tool for content marketers. It supports Google and Bing.

Research 59

Research Optimization SERP FAQ 59

Webbiquity

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. . • Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Albacross

NOVEMBER 4, 2021

And 62% of B2B buyers can make their purchase selection solely based on digital content. Engaging : Write more content about topics that interest your ideal buyers most. You can start by building an intent scoring system by checking the following: Recency: when is the last time that they visit your website. Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Terminus

APRIL 3, 2019

That means that the recency of the data – and your ability to action it quicker than your competitors – is a core part of what makes it valuable. Keep in mind that the way Bombora delivers meaningful signal is by first creating a baseline for how much every account normally consumes content on every topic.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. Display a feed of brand-related comments from a variety of social networks on your website? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Single Grain

MARCH 6, 2020

HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. With more than 4.4

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Hubspot

DECEMBER 9, 2014

Facebook''s answered our two biggest gripes: You can now use keywords to search for old News Feed posts (not just people, Pages, Groups, events, and apps). Facebook''s latest update now lets you search for people, posts, photos, places, Pages, Groups, apps, and events using any keywords you''d like. How Facebook Search Now Works.

Facebook 28

Facebook Social Media Keywords Display 28

Hubspot

AUGUST 14, 2013

While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. You can find it in any Google Analytics report, under the content menu. How should I order my navigation items?

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

SEPTEMBER 1, 2011

Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Regardless of how many people have clicked 'Like' once they're on your brand’s Page, the vast majority of them never return to the Page itself and never see the content in their newsfeeds. Twitter Followers. Email Open Rate.

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Choozle

APRIL 2, 2019

For a retargeting campaign, you could take the user profiles captured from a piece of downloadable content on your website. Contextual targeting allows you to place ads on websites that are deeply related to a website’s content. Keep in mind there’s both contextual category targeting and contextual keyword targeting.

Work Management 53

Work Management Marketing Management Service Practices 53

SocialPilot

APRIL 10, 2024

Recency is one of the major elements that play a part in showing your post on social media feeds. The best times of day to post on social media will help you grab the eyeballs, but from there, your fate lies in the quality of content you provide to your audience. Let’s giddy-up and check out the timings! It’s the algorithm effect.

Social Media 105

Social Media Media Best Practices Youtube 105

PureB2B

MAY 19, 2022

That’s because the web keeps a digital record of all our comings and goings—it remembers keywords you’ve searched, links you’ve clicked on, and that embarrassing photo of you from last year’s holiday party. Obviously, the longer a prospect stays glued to a company’s website, the more likely that person is enjoying and consuming its content.

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Dynamic Content Customize emails and landing pages for specific segments. Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Scoop.it

OCTOBER 23, 2018

The demand for companies to create quality content is at an all-time high—and it’s no surprise. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you. Use content curation to empower your content strategy.

Curation 89

Curation Content Lead Scoring Lead Ranking 89

Moz

DECEMBER 1, 2020

At its core, SEO is used to deliver helpful content to people actively searching for it. Quantity and quality of reviews, quality and quantity of linking domains, domain age, and quality of website content are a few ways that Google can determine trustworthiness. Include keywords in the business description. Add photos!

Tactics 62

Tactics Organization SEO Lead Scoring 62

Moz

DECEMBER 21, 2020

Keywords in business title. This was good to see, given Google’s known (and unfortunate) rewarding of brands that stuff keywords into their business titles in violation of Google’s guidelines. I saw only one business that had extraneous keywords in its title. Review recency. Brand diversity.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Moz

NOVEMBER 10, 2020

Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A. Velocity/recency/count: Just enough of a timely good thing to be competitive.

SEO 64

SEO Lead Ranking Allocation Marketing Management 64

Moz

OCTOBER 19, 2020

The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis. Finding keyword research nuggets. Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Sprout Social

FEBRUARY 11, 2020

In its early years, like many other social platforms, Twitter presented content in a reverse chronological order that showed the freshest content first. As the user base and feature set of Twitter and these other social platforms grow, there’s too much content to keep up with in a simple chronological order.

Twitter 139

Twitter Lead Ranking Lead Scoring Curation 139

Circle Studio

SEPTEMBER 5, 2019

It’s no secret that buyer personas can help B2B marketers put a face to their customer base by enabling them to create more relevant and valuable content for their audience. The recency of the decision journey should be taken into account as well. There are few rules of the road when it comes to buyer persona interviews.

Buyer Personas 68

Buyer Personas Effectiveness Ad Building B2B 68

Parse.ly

SEPTEMBER 12, 2019

Sites like the New Yorker, Apartment Therapy, and the NBA have found some incredibly innovative ways to create personalized content experiences on their sites. . To build higher engagement on site and more loyalty, you need to offer your visitors experiences around content that are relevant, tailored, and data-driven.

API 56

API Newsletter Personalization Profiling 56

Moz

MAY 2, 2019

First, you'll want to gather a list of branded and unbranded keywords. You can use Moz's Keyword Explorer or your keyword tool of choice to quickly suss out the organic keywords your competitors are using. You can use a tool like the Permutator to rapidly expand your list of keywords. Wrapping up.

Acquisitions 57

Acquisitions Ideal Customer Profiles Webinar Metrics Marketing & Strategy 57

B2B Marketing Insights - WE

MARCH 11, 2022

In this blog post, we will discuss how to use technical SEO and Google My Business (GMB) listings in tandem in order to rank higher in Google for service-related keywords. Your Primary Category should always reflect the single most important keyword that your website is optimized for. Service Areas. Business Hours.

Keywords 52

Keywords Google Work Management SEO 52

Single Grain

APRIL 8, 2022

TABLE OF CONTENTS: ↓ What Does a Global SEO Agency Do? These SEO agencies generally have offices around the world that implement their clients’ strategies and content in each country. Hreflang tags also prevent a duplicate content issue because you explicitly indicate that there are alternative pages on your domain.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies SEO 52

Convert

JANUARY 24, 2023

For example, if the crawl bot finds various versions of your site with the same content but with multiple URLs, you’ll have duplicate content that then leads to keyword cannibalization and dilution of ranking signals. Intermediary Category Pages: There’s a bit of contention about intermediary category pages.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Scoop.it

FEBRUARY 2, 2022

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. can help you see success with content curation across your entire company. Add the content URL to your Scoop.it

Curation 84

Curation RSS Enterprise Management Content 84

Optinmonster

JANUARY 22, 2024

Place Your Keywords Strategically Strategically placing your keywords is a fundamental aspect of SEO and our number 1 SEO optimization tips. Place Your Keywords Strategically Strategically placing your keywords is a fundamental aspect of SEO and our number 1 SEO optimization tips.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Hubspot

JULY 12, 2010

The point is that Twitter can have a significant and sustainable impact on your business if you follow a few simple guidelines: - Create quality content that will generate interest when someone reads it. Twitter is all about “recency” and your efforts to keep your content fresh are handsomely rewarded by Google and others. -

Lead Scoring 28

Lead Scoring Lead Ranking Twitter Google 28

Hubspot

OCTOBER 22, 2015

Looking for webpage design for a specific industry, content management system (CMS), device, or traffic volume? You can either browse all of their collections at once by recency, or you can sort by category, including architecture, logos, photography, typography, and more. It truly is a one-stop shop. 2) Awwwards. 8) Dribbble.

Examples 28

Examples Paid Search Agency Work Management Advertising Agencies 28

Scoop.it

NOVEMBER 19, 2019

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. can help you see success with content curation across your entire company. Add the content URL to your Scoop.it

Curation 56

Curation RSS Enterprise Management Content 56

B2B Marketing Zone Posts

JULY 7, 2010

Some amazing content from June. Is Your B2B Marketing Content a Filter or a Vortex? So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. However, one challenge that remains is how to draw attention to your content. Best of B2B Marketing.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

JANUARY 11, 2016

9) You can search for old posts, pictures, and more using keywords. Since 2014, you've been able to type in keywords to search for old News Feed posts in a feature called Graph Search. But you can also choose to have the stories on your feed sorted by recency. Facebook Features You May Not Have Known About.

Facebook 28

Facebook Mobile Advertising Paid Search Agency Budget Programs 28

Sprout Social

JANUARY 16, 2020

Other than recency and overall star rating, consumers pay attention to the quantity of reviews more than anything else when judging a local business on reviews alone. Depending on the content, there may be opportunities to address inaccurate or misleading information and demonstrate your company’s values. Reach for the stars.

Ad Building 116

Ad Building Privacy Policies Click Rate Privacy 116