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How Content Marketing and Public Relations Go Hand-in-Hand?

Outgrow

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Creating high-quality content.

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B2B Public Relations: 7 tactics to pull more leads into the funnel

markempa

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

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How Do You Use Branded Content?

Brandpoint

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. And the site is earning rankings on important keywords.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions.

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Topics vs. Keywords: What’s More Important for SEO?

ClearVoice

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Topics are the subjects your content is organized around.