Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Ranking Lead Scoring 101

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux.

PR 105

PR Practices Press Best Practices 105

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. You’ll keep people on your site if you create valuable content and an interesting website design.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Convert

JANUARY 17, 2024

listing your competitors or their products) Invest in high-quality PR. listing your competitors or their products) Invest in high-quality PR. Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Source (PDF) It is a good start and something to implement in your content strategy.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 85

PR Outreach SEO Brand Identity 85

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Sword and the Script | B2B

SEPTEMBER 19, 2023

The first step is not a list of keywords organized in a spreadsheet by rank and difficulty. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Ideal Customer Profiles 88

Ideal Customer Profiles PR Buyer Personas Marketing Management 88

KoMarketing Associates

JULY 10, 2018

As I read the article, it got me thinking about where we are with content marketing. After all, for years we’ve been told things like content is king, content is queen, or content is everything. Just like social media, it’s time for content to grow up. Your content must have a goal. Goals & Strategy.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Zoominfo

MAY 29, 2018

But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search? Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Navigate the Channel

SEPTEMBER 22, 2023

It isn’t hard, as I’m talking about using timely public information and snapshots to ensure that we get ahead and stay ahead in digital marketing, content, and PR efforts. We probably don’t need to go into detail on why it is important to know what content, messaging, and marketing your competitors are doing.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. You go through the steps of research, ideation, content creation and promotion.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Outgrow

MARCH 17, 2022

How Content Marketing and Public Relations Go Hand-in-Hand? In this blog, we’ll talk about how content marketing and public relations together set a strong foundation for your marketing goals. . Why Content Marketing and Public Relations Go Together? Similarly, if you create content, you’d want people to see it.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Directive Agency

MAY 29, 2023

Audience Research Keyword Research Keyword research serves as a powerful tool that provides valuable insights into audience interests, needs, and search behaviors. Initial keyword research for Shortcut , a project management software for software development teams. Here’s where we have and haven’t found success.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Biznology

OCTOBER 2, 2012

When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. These instances can help brands identify a potential social media crisis or PR opportunity sooner rather than later. The problem?

Social Media 125

Social Media Tools Campaigns Media 125

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. One is PR Assistant which helps draft press releases and personalize pitches to journalists. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

API 89

API Gartner Paid Search Agency PR 89

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I Whether it’s a click, a new signup or a purchase, my content helps visitors take an action.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Bluetext

APRIL 21, 2021

As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. Most marketers find it best to map out a content calendar for all social platforms, including LinkedIn. And if you do, you might be connected to the wrong people!

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 79

SEO Lead Ranking Lead Scoring Link Building 79

Thinkers360

APRIL 14, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 Terry Earthwind Nichols Score: 37.19 21 Ollie Rankin Pansensory Interactive Incorporated Contact Ollie Rankin Score: 35.32 36 Dr. McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 79

Adobe Experience Cloud Blog

JUNE 15, 2017

I haven’t had to actually convince my leaders to let me and my team invest in 10X content. But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. What Is 10X Content, Anyway? In the video, Rand proposed placing content on a scale of Panda Invasion to 10X.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127